"You sent me an email? Huh. I never got it." It's a huge bummer when an email to a client ends up in the spam folder. It makes you wonder how many of your other emails, to other clients, are getting m[...]
Michael Thorne has perfected the art of the unsolicited video CMA. Sending a Comparative Market Analysis to past clients in the hopes of generating new listings is nothing new. Even the addition of vi[...]
Is email “over”?
How many times has your kindling relationship with a potential client been going along smoothly until, suddenly, it’s not? One week of silence passes, then two. And you’re left wondering what you did [...]
You have plenty of real estate leads coming in from your website...but that’s where the action stops. They’re not interested in doing a walkthrough of your property, they’re not answering your emails,[...]
Is cold calling dead? Some experts seem to think so. Others argue that it’s still an effective means of generating leads. But one thing’s for sure—it’s got nothing on warm calling. What Is “Warm Calli[...]
Having trouble converting your online real estate leads regardless of the time of season? Let’s start by getting one thing out in the open—the problem isn’t the leads. The problem is how you’re handli[...]
Reaching out to your real estate leads on a regular basis with email is important for staying top of mind—but at some point, does it start to backfire? There’s a fine line between staying in touch and[...]
The ways you can follow up with real estate leads and prospects have increased considerably in the past decade. But the fundamentals of follow-up haven't changed...not to mention that the expansion of[...]
You’ve secured a real estate license (congratulations!) and are ready to make this upcoming year your breakout season as an agent. But you can’t expect clients to magically appear before your eyes. Yo[...]
How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His ar[...]
There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your emai[...]
Last year I had a blast during my webinar discussing how to optimize the real estate funnel from top to bottom. During my webinar, I received a lot of questions about calculating conversion rates for [...]
Where do your leads come from? And could you convert more with a real estate lead management system? Your prospects come from a variety of sources: referrals, ad calls, expireds, door knocking...and f[...]
I observe this every day here at Realvolve. One of our salespeople will call a prospect at the scheduled time of their meeting and the line rings and rings and rings. No answer. They send a short foll[...]
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