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How To Use Video Marketing To Earn More Real Estate Clients

Posted by Sammy Harper on Mar 19, 2018 8:19:27 AM

As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That's why video is the ultimate marketing tool for agents.

Don't limit yourself to sending out postcards and send e-blasts. Create and share videos. Let people see your warm smile and hear the passion in your voice.

Many experts say the best way to earn more real estate clients is to follow the Know/Like/Trust method. First, you have to share something about yourself to help them KNOW you; then, you must share something of value that will get them to LIKE you; finally, by proving that you always deliver on your promises, you can earn their TRUST.

In this blog post, I'll discuss some ways you can use video marketing to earn real estate clients by getting them to know, like, and trust you.

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The "Blink Moment": How To Connect With People As A Real Estate Agent

Posted by Dave Crumby on Mar 14, 2018 11:40:00 AM

We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences "blink moments."

The “blink moment” I'm most interested in has to do with relationships. Particularly, that moment when you realize the person in front of you is someone worth hanging on to.

When I was in 6th grade, I traveled on a school-sponsored chess tournament. During a match, I heard a kid start laughing a couple tables behind me (he was laughing because he'd lost his match so quickly). I turned around, made eye contact, and we ended up hanging out when the tournament was over... we've been best friends ever since. That kid’s name was Billy. Today, he's a Colonel in the Air Force but to me, he's just that laughing kid.

Think back to when you first met your best friend, or your significant other. Now recall the moment you “clicked.” Remember how that felt? You realized how totally comfortable you were talking to them. They were really listening to what you were saying, and you were doing the same. It felt genuine. You were able to be your real, true self, and they were, too. And when you parted ways, you were both left wanting more.

There are lessons here that can be applied to your real estate business and the way you build relationships. By examining these types of meetings—these interactions that resulted in mutual attraction—we can better understand how to make more immediate, genuine connections with our leads and the people we meet in passing.

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Real Estate CRM: The Most Important Software for Agents

Posted by Dave Crumby on Mar 13, 2018 2:45:00 PM

We need to deepen the thinking on what a real estate CRM is and why it's is the most important software for real estate agents... It's important to our growth and and our lives.

Realvolve is a CRM. But that acronym can draw forth some misunderstanding. The last thing our industry needs is another address book, method to send mass email, or a task list. A good (and true) CRM has been elusive in Real Estate.

What I mean by ‘good’ is something that solves what is the biggest problem in our industry - the infrastructure for agents to build a strong and sustainable business. This goes beyond just thoughtful design and features, but a deep understanding of how (and more importantly, WHY) real estate agents work.


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5 Simple Steps Agents Can Take to Finally Stick With a CRM Real Estate Software

Posted by Gary David Hall on Mar 13, 2018 2:00:00 PM
We hear this often... 

“I really want to implement a real estate CRM software in my business but I never seem to be able to stay with it.” 

You’re busy. You’re very busy. You know you need a CRM and you’ve started using one several times but after a few weeks you give up because you just can’t seem to get the time. Using it slows you down and that takes more time. Oh, and it seems like it’s going to take forever to learn! Sound familiar?

What I’m about to say is hardly rocket surgery but after 25+ years of teaching real estate CRMs, these are the most common stumbling blocks I’ve seen and how to overcome them.

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AHA! Moment #1: Create a workflow to send notifications to YOURSELF

Posted by Caleb McDaniel on Feb 28, 2018 10:28:41 AM

Hey Realvolve Users, Caleb McDaniel here! You may have run into me in the Help Center or started seeing my name pop up on Tickets here and there. As you may have guessed, I’m new on the Realvolve premises.

Due to my newness, I’m in a unique position: I’m learning and experiencing Realvolve with fresh eyes, just as a new Realvolve user would...but I also have the original software designer, Mark Stepp, within 25 feet of me! Whenever I have a question, I have access to the best possible person to answer it.

With a newbie and the master in the same office, there have been a lot of interesting and insightful conversations. We’re looking at Realvolve from a new perspective, and we’re discovering some really cool ways for you to use the software.

This is how we arrived at the AHA! Moment blog series. In the coming months, we hope to share some insightful tricks and tips for using Realvolve to run your real estate business.

Today, within these sparse paragraphs, you’ll find my first AHA! Moment…the notification workflow.

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7 Rules for Designing Your Own Real Estate Marketing Materials

Posted by Sammy Harper on Feb 21, 2018 12:08:35 PM

Sometimes, DIYing your real estate marketing materials is more practical (and more budget-friendly) than hiring an agency or freelancer. There are tons of tools and resources to allow even the most novice of designers create great flyers, Facebook ads, business cards, and more.

But there are also a million things that could go wrong.

To avoid disaster, follow these 7 rules for designing your own real estate marketing materials.

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8 Tips for Real Estate Agents To Use When Working From Home

Posted by Jon Yourkin on Feb 20, 2018 9:36:16 AM

Working from home as a real estate agent comes with many advantages—and even more distractions. Sure, you can get the laundry done, prepare dinner, maybe even wash the car...what's left to do? Oh, yeah. Some "real" work.

Here are eight tips that will help you stay focused and successful from your home office—whether that's an entire room or just a chair, with a cup of tea or coffee in front of you, and your favorite furry friend in your lap.

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Real Estate Email Marketing Tips: Subject Line Length

Posted by Jon Yourkin on Feb 14, 2018 11:19:29 AM

Alright real estate agents, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of your real estate email marketing.

As I’ve mentioned before, we are very fortunate to have thousands of email subscribers, which gives us the opportunity to test, track, and analyze a lot of different elements to determine what makes a solid email marketing campaign.

Recently, I was asked a great question: How can something (like an email subject line) possibly be short, compelling, funny, and eye-catching all at the same time? I know. It doesn’t make much sense.

As I asked some of our customers about the best subject lines they’re using in Realvolve, I got even more pressing questions:

  • Are shorter subject lines better?
  • How many words should I have in my subject line to get more opens?
  • Does subject line length even matter?

I find that the answers to those questions live in the data and tracking tools you’re using to determine what’s working and what’s not.

In this post, I’ll walk you through how I collected and analyzed data to determine the ideal word count for writing subject lines that will earn you more opens and better engagement (clicks).

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How to Personalize Your Real Estate Marketing Communications

Posted by Jon Yourkin on Feb 8, 2018 7:05:27 AM

The power of personalization is no secret to real estate agents today. Today's home sellers and buyers have come to expect—if not demand—commmunication from agents that is anticipated, relevant, and timely.

Unfortunately, message personalization often only goes as far as putting a client's name in the email subject line or adjusting the send time to the recipient's location. But this is only the tip of the iceberg.

True personalization is about so much more. It's about understanding the behavior of your leads, clients, and past clients, and then tailoring your messaging around that behavior. In this blog post, we'll offer our best advice for getting personalized messaging right as a real estate agent.

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Realvolve Update: Google Drive Sync

Posted by Mark Stepp on Feb 6, 2018 8:43:30 AM

Realvolve now has the ability to sync the files tab of Contacts, Properties and Transactions with your linked Google Drive.

Any files uploaded to Realvolve will automatically sync to the Google folder and files uploaded to Google will sync to the Realvolve files tab automatically once the Google folder is linked. Watch the video see how!


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