<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=852607661516741&amp;ev=PageView&amp;noscript=1">

An Imperfect Understanding of Where Real Estate Relationships Come From

Posted by Jon Yourkin on Sep 15, 2018 10:33:00 AM

One of my all-time favorite movies is Moneyball, adapted from Michael Lewis’s book Moneyball: The Art of Winning an Unfair Game. In the first pivotal scene of the movie, Peter Brand explains to Billy Beane, the Oakland A's general manager, that the current methods of building a winning baseball team might be backwards.

“People who run ball clubs, they think in terms of buying players. Your goal shouldn’t be to buy players, your goal should be to buy wins. And in order to buy wins, you need to buy runs.”

Brand goes on to say that, when he looks at the way teams are currently managed, he sees “an imperfect understanding of where runs come from.”  

Moneyball tells the story of how Beane built a winning team without paying outrageous salaries for the so-called top players. The same thinking can be applied to your real estate business: Your goal shouldn't be to buy leads; in order to win clients, you need relationships.

But the problem many agents face is an imperfect understanding of where relationships—authentic, meaningful relationships—come from.

The truth is, they can't be bought. Relationships must be nurtured over time.

In this post, I’ll pull back the curtain a bit and share a few strategies we use to build strong relationships with our customers here at Realvolve.

Read More



8 Strategies for Better Conversations With Your Real Estate Clients

Posted by Sammy Harper on Sep 13, 2018 11:12:00 AM

Meaningful, productive conversations play an important role in building long-term relationships with your real estate clients.

You use conversation to identify clients’ needs and provide information, which means you must be able to ask questions and communicate ideas clearly. Conversation also serves the purpose of getting to know one another and building trust, which is where knowing how to build rapport comes in handy.

In this blog post, learn strategies for showing your genuine interest, getting better answers to your questions, helping people feel comfortable talking to you, and forming deeper connections.

Read More



The DOs and DON’Ts of Building Real Estate Relationships in the Digital Age

Posted by Sammy Harper on Sep 13, 2018 11:08:00 AM

It’s incredible how much technology has changed our world, even in just the last five years. Electric cars are on the rise; 3D printers are churning out shoes, prosthetic limbs, and violins; and smartwatches are tracking people's sleep and fitness.

These rapid developments in technology feel overwhelming sometimes. You wonder if smartphone addiction is a real medical affliction, if self-checkouts will make cashier jobs irrelevant, and if you’ll ever be able to escape the dings and pings of notifications coming from your phone, your computer, your watch—even your refrigerator.

Technology is also wonderful. Long-lost relatives are reunited through viral Facebook posts. Online forums make troubleshooting software a thousand times faster. And you can push a button stuck to the inside of your pantry and have a crate of Pringles delivered to your doorstep in 48 hours.

Technology is deeply ingrained into our lives. As a real estate agent, how does technology impact one of the most “human” aspects of your work—the art of building relationships?

Read More



6 Prospecting Tips for New Real Estate Agents

Posted by Sammy Harper on Sep 11, 2018 9:15:32 AM

You’ve secured a real estate license (congratulations!) and are ready to make this upcoming year your breakout season as an agent.

But you can’t expect clients to magically appear before your eyes. You can’t count on referrals or word-of-mouth. And Facebook ads will only provide a handful of leads—not enough to build a business from scratch.

As the newest real estate agent on the block, you’re going to need some solid prospecting ideas to get your career off on the right foot. Here are 6 tips to help you get started!

Read More



How To Generate Real Estate Referrals Through Facebook

Posted by Sammy Harper on Sep 8, 2018 6:00:00 AM

If you’re a seasoned real estate agent or broker, you know the basics of what it takes to get referrals. You have to provide excellent customer service during and after the transaction. You must earn your client’s trust—and work hard to keep it. And after closing, you need to continue a steady flow of “touches” to stay top of mind.

Recently, I found myself wondering: What can you do on Facebook to help drive your referral business?

A lot, as it turns out.

Read on to learn how to use Facebook to stay top of mind, provide value, enhance relationships, and build trust...all in the name of generating referrals.

Read More



How To Make a Great First Impression On Your Real Estate Clients

Posted by Dave Crumby on Sep 6, 2018 8:47:00 AM

Whether you like it or not, first impressions matter. Even though it’s hard for someone to truly know you after a single encounter, your goal as a real estate agent should (obviously) always be to make a positive first impression when meeting new clients.

After years of working as a real estate agent—and then several more years spent launching a real estate CRM company—I’ve made my fair share of first impressions, and I’ve been on the receiving end of just as many. In this post, I’ll share what I’ve learned about how you can make that first encounter with a client result in a positive first impression.

Read More



The Real Estate Agent’s Step-By-Step Guide To Podcasting

Posted by Mark Cafiero on Aug 29, 2018 12:32:44 PM

Last week, we published a blog post that explained WHY real estate agents should already be podcasting. Based on the response we’ve received, it’s clear that most of our readers really do understand the value and need for getting started with podcasting!

Read More



"Man vs. Machine"... Is Zillow the Amazon of the real estate business?

Posted by Mark Cafiero on Aug 23, 2018 11:19:10 AM

How can we survive Man vs. Machine?

In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His argument was based on some real data about percentages of agent lead sourcing, that less than 11% of our leads actually come from web-purchased.

Read More



Podcasting for Real Estate Agents: 6 Reasons Why You Should Not Wait to Start Your Own

Posted by Mark Cafiero on Aug 16, 2018 10:09:58 AM

Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a podcast while they jog, or watch a video on the train to work.

Read More



9 Lesser-Known Tech Tools for Real Estate Agents

Posted by Sammy Harper on Aug 15, 2018 7:41:07 AM

It’s important to press pause every so often—to take a break from the incessant grind of daily tasks—and take a moment to evaluate the tools you’re using to get your job done.

As a real estate agent, your digital toolbox probably contains an email program, a CRM, perhaps a social media scheduling app, some simple design tools, and maybe even your own client-facing app for viewing listings.

But what if there was just one more app that could really give you a competitive edge, or at least make one aspect of your job a little easier?

We asked real estate agents and Realvolve staffers for some of their favorite lesser-known (but seriously awesome) apps and tools, and the result was this list. We hope you find something valuable here! (Miss our first batch of cool tech tools? Check out our previous blog post 10 Cool Tech Tools for Real Estate Agents for even more inspiration).

Read More




Learn More