Editor's Note: This piece is an update of a post written in 2016 by Kendyl Young. You can find the original post, filled with best-practices on how a real estate CRM can improve your business, here.
Many agents and brokers continue to try to run their real estate business without a client relationship management (CRM) tool or database to manage their contacts and relationships.
Outlook, Excel, a spreadsheet, a Word document, and even paper notepads are not CRM systems. And although I am a big fan of sticky notes, they still aren't going to cut it when it comes to managing your leads and prospects. You need a legitimate database that’s there to manage your contacts and improve your relationships when you're out and about. Let’s look at five reasons why a real estate CRM is needed for your business.