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8 Tips for Real Estate Agents To Use When Working From Home

Posted by Jon Yourkin on Feb 20, 2018 9:36:16 AM

Working from home as a real estate agent comes with many advantages—and even more distractions. Sure, you can get the laundry done, prepare dinner, maybe even wash the car...what's left to do? Oh, yeah. Some "real" work.

Here are eight tips that will help you stay focused and successful from your home office—whether that's an entire room or just a chair, with a cup of tea or coffee in front of you, and your favorite furry friend in your lap.

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Real Estate Email Marketing Tips: Subject Line Length

Posted by Jon Yourkin on Feb 14, 2018 11:19:29 AM

Alright real estate agents, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of your real estate email marketing.

As I’ve mentioned before, we are very fortunate to have thousands of email subscribers, which gives us the opportunity to test, track, and analyze a lot of different elements to determine what makes a solid email marketing campaign.

Recently, I was asked a great question: How can something (like an email subject line) possibly be short, compelling, funny, and eye-catching all at the same time? I know. It doesn’t make much sense.

As I asked some of our customers about the best subject lines they’re using in Realvolve, I got even more pressing questions:

  • Are shorter subject lines better?
  • How many words should I have in my subject line to get more opens?
  • Does subject line length even matter?

I find that the answers to those questions live in the data and tracking tools you’re using to determine what’s working and what’s not.

In this post, I’ll walk you through how I collected and analyzed data to determine the ideal word count for writing subject lines that will earn you more opens and better engagement (clicks).

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How to Personalize Your Real Estate Marketing Communications

Posted by Jon Yourkin on Feb 8, 2018 7:05:27 AM

The power of personalization is no secret to real estate agents today. Today's home sellers and buyers have come to expect—if not demand—commmunication from agents that is anticipated, relevant, and timely.

Unfortunately, message personalization often only goes as far as putting a client's name in the email subject line or adjusting the send time to the recipient's location. But this is only the tip of the iceberg.

True personalization is about so much more. It's about understanding the behavior of your leads, clients, and past clients, and then tailoring your messaging around that behavior. In this blog post, we'll offer our best advice for getting personalized messaging right as a real estate agent.

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Realvolve Update: Google Drive Sync

Posted by Mark Stepp on Feb 6, 2018 8:43:30 AM

Realvolve now has the ability to sync the files tab of Contacts, Properties and Transactions with your linked Google Drive.

Any files uploaded to Realvolve will automatically sync to the Google folder and files uploaded to Google will sync to the Realvolve files tab automatically once the Google folder is linked. Watch the video see how!

WATCH NOW

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How Templates Can Save Real Estate Agents 16 Hours A Month

Posted by Sammy Harper on Jan 23, 2018 1:00:00 PM

I'm sure you've been there before...

Sitting at your computer or laptop...

Writing up the simplest email... which can sometimes take as long as 5-10 minutes—especially if you’re a perfectionist.

Not only do you have to figure out the right way to phrase your message so it makes sense to the client/vendor/agent/etc., but you also have to proofread for things like typos, weird formatting, and misplaced punctuation.

And it's never just one email; you might send dozens of emails in a single day. And all of those little 5-minute tasks really start to add up.

“The day is lost in 5-minute chunks.”
- Kendyl Young, owner/broker, DIGGS

When Kendyl Young, owner and broker at DIGGS, started using Realvolve several years ago, she made an incredible discovery.

She added up all of the emails, text messages, and social media posts she put out each month...and realized she was saving 200 hours each year (or 16 hours a month) by automating those tasks using templates and workflows.

Are you losing your day to 5-minute tasks? Read on to learn how templates will greatly reduce the amount of time you spend on emails, text messages, and social media posts. 

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4 Ways A Real Estate CRM Can Increase Your Profitability

Posted by Gary David Hall on Jan 9, 2018 11:00:00 AM
Anyone who has used a real estate CRM to run their business will tell you that making good use of one is a no-brainer. A CRM allows you to build detailed client profiles, oversee transaction management, and be more organized and productive. But did you know using a CRM can also increase your profitability?

How? Well, for starters, one of the basic benefits of a CRM is being able to quickly find the information you want. That saves time—and, as we all know, time is money.

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5 Ways You Can Use Your Database to Create More Transactions for 2018

Posted by Kendyl Young on Jan 1, 2018 2:30:00 PM

For most real estate agents, the majority of their business comes from people they already know. It's true for nearly every type of agent out there, whether they're small, large, new, or experienced.

This means that if you were better about marketing to these people—to your “Sphere of Influence” (SOI)—you would be selling more homes.

This is simple logic.

The perfect time to invest in your business is right now, at the start of a new year. No matter how busy you think you might be, you aren't as busy as you will be during the spring rush.

Here are 5 ways you can use your database to create more transactions for 2018.

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10 Real Estate Lead Conversion Emails You'll Want to Send In 2018

Posted by Jon Yourkin on Dec 31, 2017 2:30:00 PM

You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital.

It's no secret that 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents.

Millennials will be the largest group of homebuyers (at 34% and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent.

These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are.

So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns.

To help you get a jump start on 2018, here are 10 real estate email templates (laid out in our real estate CRM) that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click through rates!) 

Update: We've created an ebook, get it now!

GET THE EBOOK

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How To Convert More Online Real Estate Leads with a CRM

Posted by Gary David Hall on Dec 19, 2017 10:34:08 AM

Where do your leads come from?

Probably from a variety of sources: referrals, ad calls, expireds, door knocking...and from online lead generation websites.

You've heard us say before that online leads shouldn't be your top priority—but that doesn't mean they have to be totally absent from your lead generation strategy. In fact, I've been a huge advocate of using web leads my entire career.

I started in real estate sales in 1987. The internet wasn’t in common usage until the late 90s. At that time, I remember coaches telling agents to sift through web leads and only pursue the hot buyers and sellers. (Really! They really said that!) But the truth is, internet leads are gold if you have a good nurturing system.

In this blog post, I'm going to talk about some tactics for using your real estate CRM to convert your online leads into clients.

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How To Enhance Your Real Estate Marketing By Segmenting Your Contacts

Posted by Gary David Hall on Dec 11, 2017 8:02:00 AM

In an industry like real estate, where relationships are essential to success, you can’t rely on mass marketing strategies alone. Sure, that big monthly email campaign to your entire sphere of influence (SOI) is important for staying in touch...but you also need to connect with each individual on a more personal level. You need a micro marketing strategy.

That’s where segmenting comes into play.

In this blog post, learn how segmenting your contacts in your real estate CRM will allow you to create marketing messages that are much more targeted and personal.

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