5 Reasons Why You Need a Real Estate CRM

Posted by Jonathan Yourkin on May 22, 2017 12:02:12 PM

Editor's Note: This piece is an update of a post written in 2016 by Kendyl Young. You can find the original post, filled with best-practices on how a real estate CRM can improve your business, here.


Many agents and brokers continue to try to run their real estate business without a client relationship management (CRM) tool or database to manage their contacts and relationships.

Outlook, Excel, a spreadsheet, a Word document, and even paper notepads are not CRM systems. And although I am a big fan of sticky notes, they still aren't going to cut it when it comes to managing your leads and prospects. You need a legitimate database that’s there to manage your contacts and improve your relationships when you're out and about. Let’s look at five reasons why a real estate CRM is needed for your business.

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Are you driving your real estate business with a manual or an automatic?

Posted by Gary David Hall on May 19, 2017 9:42:37 AM

This blog post is the 1st in a series of 5 articles demonstrating the impact workflows can have on your real estate business.

"With workflows as part of your real estate CRM, you can automatically keep the day-to-day details of your operation humming smoothly, dramatically reducing stress and time spent on paperwork to free you up for more one-on-one interaction with your sphere of influence."

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Are You Integrating Or Migrating To a New Real Estate CRM?

Posted by Mark Stepp on May 18, 2017 1:30:25 PM

It used to be that migrating from one real estate customer relationship management (CRM) system to another required a lot of manual steps, mental inventory of contacts, or time consuming efforts. At the end of the process, you would cross your fingers and make sure everything integrated correctly...in the hopes that you wouldn't get a massive headache.

At Realvolve, we've been through thousands of migrations and integrations. This means we have processes and documents to help you when you decide to change CRMs.

Keep reading to find out how to migrate and integrate from your current CRM software or system.

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5 Hidden Benefits of Workflows In Your Real Estate CRM

Posted by Dale Warner on May 9, 2017 10:47:00 AM
The technology available to real estate agents today is incredible. You can provide virtual tours, collect e-signatures, and, of course, manage your contacts with customer relationship management (CRM) software.

In addition to being a database of your contacts, a CRM is a tool for executing every step of your process: following up with leads, delegating tasks to staff and holding them accountable, communicating with clients and vendors, and creating and checking off To Do lists.

The best part? You can automate all of this by using workflows.

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How To Create A "Culture Of Gratitude" Within Your Real Estate Business

Posted by Sammy Harper on May 2, 2017 11:16:00 AM

When was the last time you genuinely thanked an employee for their work?

I’m not talking about one of those obligatory niceties (“Thanks for sending that email!”). Rather, when was the last time you took a moment out of your day to pause, observe your employees, recognize that they are doing really great work, and then personally express your gratitude?

An article by Fast Company suggests that all of us suffer from “gratitude deficit disorder.”

“We are hungry for genuine appreciation and thanks,” the article states. “We want to know that we matter, that our efforts are making the world a better place.”

Unfortunately, many people are not getting that reassurance. In one poll, nearly half of those surveyed reported that they never feel appreciated at work.

Do your employees feel appreciated? What about your clients? And how much does gratitude really matter?

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6 Mind Hacks To Help You Accomplish Your Real Estate Goals

Posted by Sammy Harper on Apr 25, 2017 11:11:00 AM

Think about a goal you once had that never came to fruition.

What happened? Did you simply decide it wasn’t the right path for you...or did procrastination, distraction, and a loss of motivation cause the fierce pursuit to fizzle out?

It happens to us all. In our personal lives, we fail to follow through on New Year resolutions, diets, and budgets. And it happens in the workplace, too.

As a real estate agent, you know you have to hold yourself accountable. Not only do you have to set your own yearly, quarterly, monthly, and weekly goals, but you also have to complete the daily tasks that are required to accomplish these goals.

It requires self-discipline and self-motivation. And a little insight on the inner-workings of your mind...that doesn’t hurt, either.

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7 Ways To Boost The Impact Of Your Real Estate Marketing

Posted by Sammy Harper on Apr 18, 2017 11:19:00 AM
Sometimes, just a small change can make a huge difference.

This is certainly true when it comes to marketing your real estate business. The smallest tweaks to things like word choice or sentence structure can have a huge impact on the persuasiveness of your messaging.

Last week, I shared some fascinating findings from The small BIG—a collection of researched-backed insights in the field of persuasion science—and discussed how real estate agents could apply those insights to different aspects of their business.

For today’s post, I’ve zeroed in on 7 “small BIGs” that can be applied to your messaging to really boost the impact of your real estate marketing.

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Persuasion Science For Real Estate Agents: 5 Insights From “The small BIG”

Posted by Sammy Harper on Apr 11, 2017 11:16:00 AM

“When it comes to influencing the behaviors of others, it is often the smallest changes in approach that make the biggest differences.”
The small BIG

The small BIG is a fascinating collection of 52 insights on how to influence and persuade others, all gleaned from recent research in the fields of social psychology, behavioral economics, and neuroscience. The tactics shared in this book are easily applicable because they are all small, mostly no-cost changes that have a big impact. And every “small BIG” is completely ethical—this is about influence, not manipulation.

The authors wrote the book after they realized information on its own (“You should buy this product because of these great features…”) isn’t the most effective way to influence people. To be more persuasive, they discovered, you must also consider the context in which the information is delivered.

For this blog post, I’ve pulled out five “small BIGs” that can be easily applied to your real estate business. Read on to learn about five small changes that can have a huge impact on the way you win clients, maintain a tidy office, build rapport with others, boost employee productivity, and stick to your goals.

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How To Step Outside Your Comfort Zone for Ridiculous Levels of Real Estate Success

Posted by Sammy Harper on Mar 28, 2017 11:14:00 AM

Ah, the comfort zone. That cozy space where the heart beats steadily, palms stay dry, and breathing is easy. It’s different for everyone. For me, I’m most comfortable here, typing my words on a keyboard rather than saying them out loud. But maybe you would rather make a speech in front of thousands of people than try to write a blog post.

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8 Strategies for Better Conversations With Your Real Estate Clients

Posted by Sammy Harper on Mar 21, 2017 11:12:00 AM

Meaningful, productive conversations play an important role in building long-term relationships with your real estate clients.

You use conversation to identify clients’ needs and provide information, which means you must be able to ask questions and communicate ideas clearly. Conversation also serves the purpose of getting to know one another and building trust, which is where knowing how to build rapport comes in handy.

In this blog post, learn strategies for showing your genuine interest, getting better answers to your questions, helping people feel comfortable talking to you, and forming deeper connections.

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