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Pilot or Passenger: How real estate agents can differentiate...differently.

Posted by Mark Cafiero on May 15, 2018 4:02:00 PM

Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.

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4 Reasons Why Extroverts Make Great Real Estate Agents

Posted by Sammy Harper on May 11, 2018 10:05:49 AM

Being a real estate agent means interacting with people day in and day out. You have to love people to love this gig. And that’s why it might seem like introverted real estate agents are at disadvantage. They’re not, though. Introverts actually make great real estate agents.

There are TONS of articles all over the internet touting the virtues of being an introvert—Why Introverts Make Better CEOs, 5 Reasons Why Introverts Are Great Leaders, etc.

But what about extroverts? Is being introverted really better? Are extroverts actually the ones at a disadvantage?

No way.

Both personality types have strengths and weaknesses, and both personality types make great real estate agents. It’s just that introverts have traditionally been viewed as the underdog, so there's a need to make a case against that misconception. But if articles like Why Being Introverted Is The Best Thing Ever are getting you down, here’s a blog post for you, fearless extrovert.

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5 Cool Ways Real Estate Agents Can Use Instagram

Posted by Sammy Harper on May 2, 2018 10:09:01 AM

Let me start by saying that Instagram is not for everyone. If social media marketing isn't exactly your favorite way to promote your real estate business—if you get more pleasure out of clipping your toe nails than you do live-streaming an open house or posting pretty listing photos—you should keep things simple and just stick to Facebook (the most widely-used social network after YouTube).

But if you love using technology to connect with people and already have an engaged following on Facebook, why not give the next most popular social network a try?

Instagram: The Basics

Here is a quick rundown of what you need to know about Instagram:

  • Instagram is photo and video-sharing social network.
  • Everything is done through the app on your phone (although there is a "lite" desktop-friendly website for viewing posts).
  • Tons of editing options make it easy to create polished and professional-looking images and videos.
  • It's an ideal platform for targeting a Millennial audience—60% of users are ages 18-34.

Now, if I still have your attention, let's get to the good part—the tactics! Read on to learn 5 ways you can use Instagram to grow your real estate business and strengthen your relationships.

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7 Reasons Why Transaction Management Is Easier With A Real Estate CRM

Posted by Sammy Harper on Apr 25, 2018 6:47:52 AM

Real estate transactions are complex. They require superhuman levels of organization, accountability, and attention to detail. Managing all of this in a filing cabinet, or in Excel spreadsheets...if you've tried it, you know it's utter madness.

To manage and coordinate your real estate transactions, you need to go digital with powerful software. And the best type of software you can use is a real estate CRMone that allows you to automate a huge portion of the work. You need software that will do things like:

  • Remind you to request missing documents
  • Send personalized emails on your behalf
  • Automatically update a contact's tag from Lead to Client

Here are 7 reasons why using a real estate CRM (one with powerful automation features!) will make transaction management a lot easier.

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5 Tips for Building Relationships With Millennial Homebuyers

Posted by Dave Crumby on Apr 23, 2018 1:15:00 PM

Today, the Millennial generation is the largest group of people in the country, with a population of 75.4 million. These are adults in the approximate age range of 19-35 years old (born in the ‘80s and early ‘90s). This puts them right in the sweet spot of being the newest generation of homebuyers (and sellers) for your real estate CRM database.

Studies show that each generation can be defined by unique characteristics. While it’s important to remember that generalizations aren’t always accurate—and that there are always exceptions to the rules—understanding these characteristics can provide some valuable insight.

This blog post will examine 5 tips for developing meaningful, lasting relationships with the 18- to 35-year-old crowd. Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg.

Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg. 

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Why Adaptation Is Crucial To Real Estate Success

Posted by Sammy Harper on Apr 20, 2018 1:05:00 PM

The following is a chapter ("Adaptation") from the book REAL: A Path to Passion, Purpose and Profits in Real EstateThe author of this chapter is Marc Siden, CEO of Onboard Informatics.

They say the road to true peace is acceptance. Perhaps it’s true that the path to managing through adversity in business follows the same principle. As the co-founder and CEO of a New York City self-funded start-up in its eleventh year in business, I sit in my office reflecting on where the curves in the road took us. It’s easy, in a way, to see where adaptability has taken us.

"Adaptability shouldn’t teach us to live in fear and be too safe. We should simply embrace the new realities of our times and formulate our real estate business strategies around them." - Marc Siden 

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The Value of Listening: Advice From One Real Estate Agent to Another

Posted by Dave Crumby on Apr 18, 2018 1:15:00 PM

A typical real estate agent spends 80-90% of their precious time chasing online leads, conducting marketing, networking, pushing services, and sending mass-canned emails. Perhaps agents should be listening? 

The following is an excerpt from the book REAL: A Path to Passion, Purpose and Profits in Real Estate to help agents understand the value of listening:

“A wise old owl lived in an oak,
The more he saw the less he spoke.
The less he spoke the more he heard.
Why can’t we all be like that wise old bird?”
– unknown

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AHA! Moment #2: Checklists Can Prevent Email Blunders

Posted by Caleb McDaniel on Apr 12, 2018 7:00:00 AM

Hello again, Realvolvers! I’m back with another insider tip from the Customer Success center. I’ve been learning a lot about Realvolve since my last AHA! Moment (did you know you can create a workflow to send notifications to yourself?), so I hope it’s been showing in my responses to your support tickets and live chat questions!

Most recently, I’ve been brushing up on my Checklist skills. We receive a lot of questions about how to use checklists, and at some point during my exploration of the software (most likely during an insightful conversation with Mark Stepp), I experienced a pretty cool AHA! Moment.

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Real Estate 101: Should I hire a Transaction Coordinator?

Posted by Sammy Harper on Apr 5, 2018 9:42:26 AM

Think back to your last several real estate transactions...did either of the following occur?

  • Something fell through the cracks. You forgot to do something, or you were a little late getting it done.
  • You got so bogged down by administrative tasks—paperwork, emails, etc.—that you spent too much time in front of a computer...and not enough time in front of people. In other words, you didn't have enough face-to-face time with your clients, or you didn't do nearly enough prospecting. Or you simply missed out on precious family time.

If you experienced one or both of these scenarios, you should consider enlisting the help of a real estate transaction coordinator.

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[VIDEO] A CRM Story: "Help Wanted, No Real Estate Experience Required"

Posted by Sammy Harper on Apr 3, 2018 12:37:49 PM

Christian Nossum, broker of The Awesome Nossum Group in Seattle, was drowning in administrative work and left with very little time for prospecting. “I was losing my mind and reinventing the wheel for every transaction,” Christian said.

Rather than seeking out a seasoned real estate assistant to help run his business, he built out his entire process through workflows in a real estate CRM...and hired a 22-year-old with zero real estate experience to manage it all.

Christian and his assistant were kind enough to share their story in an informative and inspiring webinar. If you're short on time, read the summary below. But if you really want to learn something (and score some serious golden nuggets of information), be sure to check out the webinar recording. 

WATCH THE VIDEO NOW

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