Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a podcast while they jog, or watch a video on the train to work.
It’s important to press pause every so often—to take a break from the incessant grind of daily tasks—and take a moment to evaluate the tools you’re using to get your job done.
As a real estate agent, your digital toolbox probably contains an email program, a CRM, perhaps a social media scheduling app, some simple design tools, and maybe even your own client-facing app for viewing listings.
But what if there was just one more app that could really give you a competitive edge, or at least make one aspect of your job a little easier?
We asked real estate agents and Realvolve staffers for some of their favorite lesser-known (but seriously awesome) apps and tools, and the result was this list. We hope you find something valuable here! (Miss our first batch of cool tech tools? Check out our previous blog post 10 Cool Tech Tools for Real Estate Agents for even more inspiration).
There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and achieving the most loyalty humanly possible, one of the greatest gifts we can all give ourselves is the ability to stare our fears right in the face during those times when we must deliver the not-so-great news that occasionally interrupts our victories.
Being transparent with clients is not always easy. Real estate agents are often guilty of taking alternative actions that, while offering short term relief from fear and discomfort, do very little towards the long term relationships that are so valuable to our livelihoods!
There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email signature.
These are all full of great tactical advice. I'm even going to link to some of these articles in a few minutes, so you'll be able to check them out—but don't jump ahead just yet.
“There is no magic shortcut. Contrary to what the gurus tell you, referrals need to be earned; they are not given simply for the asking.”
- Kendyl Young, DIGGS
That's the most important thing to understand about referrals. You have to earn them. You have to build trust. Without laying a foundation of trust, even the cleverest referral script or rewards program in the world will have you coming up empty.
In addition to building trust, you need to examine your process and make sure you're providing a memorable, remarkable experience—something people will be moved to talk about. What do you do that is unexpected? How do you delight your clients?
"Ask yourself, am I providing a referable experience?"
- Dave Silva, Dave Silva Realty Team (Re/Max)
So, that's what it comes down to: trusting relationships and a remarkable client experience. I'd love to tell you that I've found 6 quick, easy tips for accomplishing these two objectives and earning tons of referrals. But it's just not that simple.
Instead, I have 6 not-so-quick or easy steps to earning referrals.
When the masses indulge on these new platforms, for some agents it becomes a trap that causes them to be lost in the crowd…but for other agents, it becomes an INCREDIBLE opportunity to differentiate. It’s up to you to decide if you want to take the easy route with the common crowd—or if you want to put a little bit more thought into how you will use today’s tools to truly stand out.
What’s the Best CRM for Real Estate Agents?
Realtors today have a host of options to choose from when searching for a real estate CRM in 2018. When agents decide they’re ready to jump on board with a new CRM (or if they’ve finally decided it’s time to change CRM software companies), naturally the question is, ‘What’s the best CRM for Real Estate Agents?’