Sunshine, warm weather, cool drinks, backyard barbecues, vacation vibes—summer is full of opportunities for fun pop-bys that will help you stay top-of-mind with your real estate contacts. Whether you opt for something practical, like sunscreen, or a purely aesthetic token of appreciation, like a gorgeous potted plant, don't let summer pass you by without connecting with your leads and past clients!
What is a "pop-by?"
"Pop-bys" is industry-speak for small gifts that real estate agents drop off to past clients and current leads for the purposes of staying top-of-mind, asking for referrals, and earning repeat business. These gifts are typically items that are cost-effective to purchase in bulk so they can be given out to a large number of people.
The best pop-bys are useful, of good quality, and relevant to the recipients. You might choose to segment your audience to make your pop-by gifts more meaningful—dog owners, parents of young children, seniors, etc.
And yes, most pop-bys include a punny tagline that makes some sort of connection between the gift and your real estate business. The silly pun isn't a requirement, though. In fact, the way you package your gift and word your message can be a great way to reinforce your brand.
ON-DEMAND WEBINAR: The Art & Automation of Pop-Bys
Learn how this Minnesota real estate team has developed an automated process—using their real estate CRM—to organize a cost-effective 12-month pop-by plan. Click here to watch the video!
6 Summer Pop-By Ideas for Real Estate Agents
1) Sunscreen: "Don't let your friends get burned in this market..."
Sunscreen is an essential that will definitely be appreciated and used! These tags by BigTopCreations on Etsy read: "Don't let your friends get burned in this market. Refer them to me and I will make sure they get the protection they need."
2) Potted plant: "Here's to putting down roots."
This pop-by could really work any time of year, but since it's summertime, channel those vacation vibes with a tropical plant, brightly colored flowers, or a heat-resistant succulent. I love this gift tag by Awkward Agent (Etsy), which one commenter described as having "more of a cool factor" than the typical card. On the front, in a retro typeface on a bold red background, it reads: "Here's to putting down roots." On the reverse: "A little something to honor our budding relationship. Sorry/not sorry for the plant pun."
3) Popsicles + holder: "Chill this summer & let me handle your real estate needs!"
Grab a box of those classic freeze pops—the ones that don't have to be frozen until you're ready—and package them with one of these DIY gift tags from StellinaDreams (Etsy) and a couple of these handy ice pop holders (which you could customize with a tagline and your logo). It's a great gift for families with kids, so be sure to include enough for each child.
4) Cactus-Shaped Popsicle Mold: "Stick with me!"
Here's another take on the popsicle idea, shared by @popbyco on Instagram. The gift includes a cactus-shaped popsicle mold, a recipe for a green smoothie popsicle, and a note that reads, "Stick with me! I'm here to assist you and your referrals, whether the market is hot or prickly!"
5) Bulls-Eye Barbecue Sauce - “When it comes to my favorite folks, you hit the ‘Bulls Eye!’”
This idea from broker associate/realtor Jackie Egan is perfect for 4th of July cookouts. And if you can’t find Bull’s-Eye-brand barbecue sauce, you could gift bottles of ketchup instead, with the message: “Just popping by to ‘ketchup!’”
6) S’more kit: “I would love to have s’more clients like you.”
Here's a super sweet way to ask for referrals! You can get these gift tags from Etsy, courtesy of BlueFenceDesigns, and customize them yourself on corjl.com (instructions for this are included in the Etsy listing). Then all you need are the graham crackers, marshmallows, and chocolate bars!
For more great pop-by ideas, check out these lists:
- 5 Summer Pop-Bys Your Real Estate Clients Will Love
- 11 Fall & Winter Holiday Pop-By Ideas for Real Estate Agents
- 5 Valentine's Day Pop-By Ideas for Realtors