As a real estate agent, there are so many hands-on tasks that demand your attention throughout the day: contracts to negotiate, past clients to call, video CMAs to record, pop-bys to drop off, listing presentations to slam-dunk.
The last thing you need to be doing is manually running your online lead generation.
Fortunately, there is a plethora of automation tools available to real estate agents today. In this blog post, learn 3 specific ways to automate your real estate lead generation.
1) Drip Email Campaigns
Technology needed: Email marketing automation
A drip email campaign is a series of emails that are automatically sent on a regular schedule, such as once a week or once a month, with the goal of progressing people through your sales funnel. This strategy is a great one for generating repeat and referral leads from your existing database of people.
There is a right way and a wrong way to do drip email. One way involves spamming your email list with unsolicited and unhelpful garbage. The other way involves creating relevant and valuable content that is specifically designed for a segment of your audience.
(You can probably guess which strategy I'm advocating.)
Follow these steps to set up a successful drip email campaign:
- Determine your campaign goal: For example, "To generate repeat and referral leads."
- Determine your target audience: Use your database or CRM to segment your audience and create a list of people who should receive your emails.
- Craft relevant, valuable emails: If your campaign goal is to generate repeat and referral leads, you should include a balanced blend of local housing market updates (to demonstrate your knowledge) and tips for homeowners (to keep it relevant to people who aren't necessarily looking to buy or sell right now).
- Automate email sends: Use your email marketing automation tool to schedule the emails.
- Include a call-to-action in every email: "Are you or someone you know looking to buy or sell a home in the area? Click here to contact me!"
- Set up notifications within your automation platform to alert you when a new lead comes in.
2) Prospecting Power Hour
Technology needed: CRM, workflow automation, lead follow-up system, rapid dialer
Imagine it's 9:30 a.m. on a Monday morning. You sit down at your desk, open up your laptop, and navigate to the dashboard of your real estate CRM. On the dashboard, you have a task reminder: 9:30 a.m. - call old leads. You click the task, and BAM! It opens up a list of 20 past leads that are due for follow-up. Under each lead, a record of your past communication with the person.
Another click, and BAM! A rapid dialer starts calling the first lead directly from your computer. You crack your knuckles, take a sip of water, and start your prospecting power hour.
To set this up, you need a CRM with workflows and automation. Realvolve + Firepoint is one such platform that allows you to create workflows to keep you in touch with the right people at the right time.
3) Outsource your PPC to a Lead Generation Service
Technology needed: CRM that integrates with your preferred lead generation platform
Why spend your time struggling to learn Google Ads when you could leave it to the experts? There are dozens on real estate lead generation services that will create and manage PPC ad campaigns for you on Google, Facebook, and Instagram. All you have to do is provide some quick information about the geographic location you want to target, and the PPC specialists will do the rest.
Most of these lead generation services can easily be integrated with your CRM to deliver the leads directly into your database. If you're a Realvolve or Firepoint user, you have the benefit of using Firepoint's built-in Lead Generation Platform.
Skip the tedious, time-consuming aspects of lead generation
Here's the problem with throwing together a last-minute email, or digging through your database for leads to call, or spending hours trying to figure out how Google Ads works—you're wasting precious time, and the end result isn't even going to be that great.
But by taking some time to set up automated processes, you end up saving a lot of time in the long run. Spend a few hours writing lead-nurturing emails for the next six months. Use a smart CRM that can auto-generate lists of leads due for follow-up. And let someone else run your PPC campaigns and funnel the leads back to your CRM.
It's amazing what automation can do for your real estate business. If you want to learn how Realvolve's automation tools can transform the way you do business, reach out today.