I sure have a lot of fun testing out modern marketing techniques and best practices here at Realvolve. And because I know writing creative email subject lines is no easy task for real estate agents who have a gazillion things on their plate, I'm sharing 29 of my favorite subject lines here in this post.
So, what makes a good subject line?
The best email subject lines are creative, compelling, and informative without giving too much away. A good subject line that piques interest is the difference between a prospect opening or ignoring an email.
Find below some of the best subject lines for following up with prospects, breaking through radio silence, sending cold emails, and requesting meetings. (We've also created a cheatsheet that you can download!)
Subject Lines For Follow-up Emails
1. “You’re not alone.
This subject line hits home on two fronts: 1) It's intriguing and 2) It's human. If you know the prospect is struggling with the stress of buying or selling a home, share stories of how others overcame a similar hurdle and how they’re in good hands with your services.
2. “Here’s that info I promised you”
Always end your call or previous prospect communication with several next steps and follow-up topics. This gives each side direction—and also gives you a reason to follow up.
3. "Our next steps"
Use this subject line to follow up after a first connection, or to re-engage a prospect that’s gone quiet or dark.
4. "10 mins -- [date]?"
Short, easy, and to the point. If you can mirror this sentiment in the body of your emails, the replies will be flying your way.
5. "A 3-step plan for your busy week" (A Realvolve favorite!)
You know the struggles your buyers or sellers are going through, so bullet those pain points in the email body and provide short, actionable tips on how they can overcome those challenges in the coming week.
6. "X options to get started with Y”
Pop in a few bullet points about how to kick off your relationship in the body text (a market report, a phone call, a new restaurant in the area, a new listing hitting the market soon, etc.), and you're good to go.
7. "[Prospect], I thought you might like these [blogs, recipes, tips, etc.]"
Include their name in the subject line, and fill the email body with content you know they need. This is a great way to test disengaged or completely unresponsive prospects for signs of life.
8. "I'd love your feedback on that [meeting, showing, etc.]"
If you just had a showing or a meeting with a prospect, it's a good idea to stay top-of-mind and immediately ask if you can answer any questions. This will allow you to gauge how things went and figure out appropriate next steps.
Subject Lines To Use After No Response
9. "3 weekend ideas for you"
Trying to re-engage your prospects? Research a few things to do in their neighborhood of interest this weekend, and hit send.
10. "Am I assuming correctly?"
If a prospect just isn't responding to your emails, send them a quick note saying, "Usually when I don't hear back, it means that you’re not interested in [the listings, the neighborhood, working with me, etc.]. Am I correct in assuming this?"
11. "Netflix password?"
If a prospect simply isn't responsive to traditional outreach, shake things up with a funny email subject line.
When a prospect sees this coming from you, they'll be curious. Make sure to elicit a laugh by including, "Just kidding, I use a fellow agent’s roommate's distant acquaintance's second nephew twice removed's Netflix account. But while I've got you here, I'd love to follow up on where we stand with your home search."
12. "Need a day at the beach?"
Open your email with, "I know you've had a lot on your plate recently. I wish I could send you somewhere with umbrella drinks and beach chairs, but all I can do is offer you this [listing, meeting, service]."
13. “What's your Uber rating?"
Have you checked yours lately? Chances are, your prospect hasn't. Attract their interest with this click-worthy subject line and make your first sentence something like, "If we were your driver, you'd be a 5! Unfortunately, we can't do anything about that one friend you ordered an Uber for who threw up in the back seat. But we can do something about attracting more buyers to your listings…"
14. "I like you better than my nephew right now."
Prospect gone dark? I bet they'll still open this email! Grab their attention by saying, "It's been a while since we spoke, but I still like you better than my nephew, Theo. Want to reconnect this week?"
15. “Since we can't all win the lottery …"
Want an attention-grabbing subject line? This has it all. Follow up with a sentence or two saying, "You may not strike it rich overnight, but I can be your neighborhood expert/listing agent—which is kind of like winning $5 from a scratcher!"
It's quick, funny, and shows you don't take yourself too seriously but have a lot to offer.
16. "Know this about [listing or neighborhood of interest]?"
Offering a helpful tip or statistic about the prospect’s neighborhood/listing of interest establishes your credibility and gets the conversation flowing.
17. "If you change your mind about partnering with me"
Break up radio silence by putting the ball squarely back in a quiet prospect's court.
18. "Do not open this email"
If you've ever spent time with a toddler, you know that telling someone not to do something tends to prompt that very behavior. Reverse psychology for the win!
Subject Lines For Cold Emails
Try these for prospects that are a little warm but still don’t know you well enough. These subject lines will create more success if you’re not emailing someone out of the blue.
19. “Question about [last meeting, last showing, goals, etc.]”
What’s your question? Your prospect will have to open your email to find out.
20. “[Mutual connection] recommended I get in touch”
Few things are more powerful than referrals—and they’re the lifeline for most Realtors. If you share an acquaintance with your prospect, be sure to put that person's name in your email subject line. The more your prospect trusts your referrer, the more compelling your email will be.
21. "I found you through [referral name] and LinkedIn"
In addition to mentioning a shared acquaintance, it also helps to connect with them socially.
22. "Did you get what you were looking for?"
Use this one to follow up with an inbound lead or a website visitor. They're clearly looking for help with their real estate needs—figure out how you can be of service.
23. “Hoping to help today”
Have you heard? The age of Always Be Closing is dead; the best real estate entrepreneurs today adhere to ABH (Always Be Helping). Put this sentiment front and center—prospects will appreciate your candor as well as your willingness to help with their buying or selling needs.
24. "So nice to meet you, [Prospect]!"
Whether they downloaded a listing packet or visited the Previous Listings page on your website, let your prospect know you've noticed their interest and are happy to finally touch base.
25. "Feeling [insert emotion]? Let me help"
For some people, the real estate transaction process is more stressful than getting married or public speaking. Lighten the load a bit and show you’re genuinely there to do the heavy lifting.
Subject Lines for Meeting Requests
26. "Requesting a meeting on [Day]"
Use this subject line when your prospect is expecting a meeting request from you. It's best for follow-up correspondence when you've already worked out the details offline.
27. "Time for a quick touch base?"
This is another low-pressure way to engage new prospects or reconnect with stalled ones. You should have had some interaction with them so that your request doesn't come completely out of left field or as if you're trying to trick them into meeting with you.
28. "15 minutes this week?"
We've all got an extra 15 minutes, right? If you're simply trying to connect with a prospect for the first time or restart a stalled relationship, this low-commitment subject line can be an easy way for your prospect to re-engage.
29. "Meeting invite: [Date]"
This subject line leaves out the purpose or content of the meeting to encourage your prospect to open your email for the details.
Email subject lines are tricky things. What worked last month or with the last prospect might not work with this one. Be flexible, always be testing, and get creative for the best results.
What are some of the most effective and creative email subject lines you use in your real estate business?