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Real Estate CRM: The Most Important Software for Agents

Posted by Dave Crumby on Mar 13, 2018 2:45:00 PM

We need to deepen the thinking on what a real estate CRM is and why it's is the most important software for real estate agents... It's important to our growth and and our lives.

Realvolve is a CRM. But that acronym can draw forth some misunderstanding. The last thing our industry needs is another address book, method to send mass email, or a task list. A good (and true) CRM has been elusive in Real Estate.

What I mean by ‘good’ is something that solves what is the biggest problem in our industry - the infrastructure for agents to build a strong and sustainable business. This goes beyond just thoughtful design and features, but a deep understanding of how (and more importantly, WHY) real estate agents work.


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5 Simple Steps Agents Can Take to Finally Stick With a CRM Real Estate Software

Posted by Gary David Hall on Mar 13, 2018 2:00:00 PM
We hear this often... 

“I really want to implement a real estate CRM software in my business but I never seem to be able to stay with it.” 

You’re busy. You’re very busy. You know you need a CRM and you’ve started using one several times but after a few weeks you give up because you just can’t seem to get the time. Using it slows you down and that takes more time. Oh, and it seems like it’s going to take forever to learn! Sound familiar?

What I’m about to say is hardly rocket surgery but after 25+ years of teaching real estate CRMs, these are the most common stumbling blocks I’ve seen and how to overcome them.

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How Templates Can Save Real Estate Agents 16 Hours A Month

Posted by Sammy Harper on Jan 23, 2018 1:00:00 PM

I'm sure you've been there before...

Sitting at your computer or laptop...

Writing up the simplest email... which can sometimes take as long as 5-10 minutes—especially if you’re a perfectionist.

Not only do you have to figure out the right way to phrase your message so it makes sense to the client/vendor/agent/etc., but you also have to proofread for things like typos, weird formatting, and misplaced punctuation.

And it's never just one email; you might send dozens of emails in a single day. And all of those little 5-minute tasks really start to add up.

“The day is lost in 5-minute chunks.”
- Kendyl Young, owner/broker, DIGGS

When Kendyl Young, owner and broker at DIGGS, started using Realvolve several years ago, she made an incredible discovery.

She added up all of the emails, text messages, and social media posts she put out each month...and realized she was saving 200 hours each year (or 16 hours a month) by automating those tasks using templates and workflows.

Are you losing your day to 5-minute tasks? Read on to learn how templates will greatly reduce the amount of time you spend on emails, text messages, and social media posts. 

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4 Ways A Real Estate CRM Can Increase Your Profitability

Posted by Gary David Hall on Jan 9, 2018 11:00:00 AM
Anyone who has used a real estate CRM to run their business will tell you that making good use of one is a no-brainer. A CRM allows you to build detailed client profiles, oversee transaction management, and be more organized and productive. But did you know using a CRM can also increase your profitability?

How? Well, for starters, one of the basic benefits of a CRM is being able to quickly find the information you want. That saves time—and, as we all know, time is money.

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10 Real Estate Lead Conversion Emails You'll Want to Send In 2018

Posted by Jon Yourkin on Dec 31, 2017 2:30:00 PM

You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital.

It's no secret that 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents.

Millennials will be the largest group of homebuyers (at 34% and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent.

These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are.

So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns.

To help you get a jump start on 2018, here are 10 real estate email templates (laid out in our real estate CRM) that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click through rates!) 

Update: We've created an ebook, get it now!


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How To Convert More Online Real Estate Leads with a CRM

Posted by Gary David Hall on Dec 19, 2017 10:34:08 AM

Where do your leads come from?

Probably from a variety of sources: referrals, ad calls, expireds, door knocking...and from online lead generation websites.

You've heard us say before that online leads shouldn't be your top priority—but that doesn't mean they have to be totally absent from your lead generation strategy. In fact, I've been a huge advocate of using web leads my entire career.

I started in real estate sales in 1987. The internet wasn’t in common usage until the late 90s. At that time, I remember coaches telling agents to sift through web leads and only pursue the hot buyers and sellers. (Really! They really said that!) But the truth is, internet leads are gold if you have a good nurturing system.

In this blog post, I'm going to talk about some tactics for using your real estate CRM to convert your online leads into clients.

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How To Enhance Your Real Estate Marketing By Segmenting Your Contacts

Posted by Gary David Hall on Dec 11, 2017 8:02:00 AM

In an industry like real estate, where relationships are essential to success, you can’t rely on mass marketing strategies alone. Sure, that big monthly email campaign to your entire sphere of influence (SOI) is important for staying in touch...but you also need to connect with each individual on a more personal level. You need a micro marketing strategy.

That’s where segmenting comes into play.

In this blog post, learn how segmenting your contacts in your real estate CRM will allow you to create marketing messages that are much more targeted and personal.

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How To Build A Real Estate Contact Database For Referrals

Posted by Dave Crumby on Oct 2, 2017 11:15:00 AM

Despite all of the wonderful opportunities that lie within your hands of being a Realtor®, we sure do have a tough business when it comes to building a real estate contact database.

A traditional long tail* business rules don’t easily apply to us—we sell someone a house, and then wait seven years until they're ready to buy again.

Other than being in a perpetual state of prospecting, marketing, advertising, and otherwise begging for business, what can an agent do to escape the missing long tail of the real estate industry? How can you sustain your business?

You need to build a portfolio of people (a.k.a real estate contact database). It's more personalized to call it "People Portfolio".

Here are two simple steps on how to start building your people portfolio!


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The Top 3 Ingredients for Choosing a Real Estate CRM Software

Posted by Dave Crumby on Sep 26, 2017 10:00:00 AM

When shopping for a real estate CRM software platform, consider the following:

The most important question to ask yourself is - do I want to have a sales career for 30 years or do I want to build a true business?

And the keyword is YOUR business. Even if you work for a big company who provides some form of contact manager, it’s YOUR business - what happens when you change brokerages, does this mean you're starting from scratch? And when you make that paradigm shift there are 3 essential components to a true CRM:

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3 Clever Ways To Use Text Messaging For Your Real Estate Business

Posted by Sammy Harper on Jun 27, 2017 8:47:36 AM

Did you know that 40% of real estate clients prefer to communicate by text...but only 15% of agents do so?

According to a report prepared by the California Association of REALTORS, the majority of real estate agents are not taking advantage of text messaging. Have you incorporated this into your process? If not, it’s time to give texting a try!

Read on to learn how to make texting an effective part of every step of your process, from lead follow-up and marketing to the client experience and your repeat/referral strategy.

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