How? Well, for starters, one of the basic benefits of a CRM is being able to quickly find the information you want. That saves time—and, as we all know, time is money.
You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital.
It's no secret that 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents.
These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are.
So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns.
To help you get a jump start on 2018, here are 10 real estate email templates (laid out in our real estate CRM) that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click through rates!)
Where do your leads come from?
Probably from a variety of sources: referrals, ad calls, expireds, door knocking...and from online lead generation websites.
You've heard us say before that online leads shouldn't be your top priority—but that doesn't mean they have to be totally absent from your lead generation strategy. In fact, I've been a huge advocate of using web leads my entire career.
I started in real estate sales in 1987. The internet wasn’t in common usage until the late 90s. At that time, I remember coaches telling agents to sift through web leads and only pursue the hot buyers and sellers. (Really! They really said that!) But the truth is, internet leads are gold if you have a good nurturing system.
In this blog post, I'm going to talk about some tactics for using your real estate CRM to convert your online leads into clients.
In an industry like real estate, where relationships are essential to success, you can’t rely on mass marketing strategies alone. Sure, that big monthly email campaign to your entire sphere of influence (SOI) is important for staying in touch...but you also need to connect with each individual on a more personal level. You need a micro marketing strategy.
That’s where segmenting comes into play.
In this blog post, learn how segmenting your contacts in your real estate CRM will allow you to create marketing messages that are much more targeted and personal.
Despite all of the wonderful opportunities that lie within your hands of being a Realtor®, we sure do have a tough business when it comes to building a real estate contact database.
A traditional long tail* business rules don’t easily apply to us—we sell someone a house, and then wait seven years until they're ready to buy again.
Other than being in a perpetual state of prospecting, marketing, advertising, and otherwise begging for business, what can an agent do to escape the missing long tail of the real estate industry? How can you sustain your business?
You need to build a portfolio of people (a.k.a real estate contact database). It's more personalized to call it "People Portfolio".
Here are two simple steps on how to start building your people portfolio!
When shopping for a real estate CRM software platform, consider the following:
The most important question to ask yourself is - do I want to have a sales career for 30 years or do I want to build a true business?
And the keyword is YOUR business. Even if you work for a big company who provides some form of contact manager, it’s YOUR business - what happens when you change brokerages, does this mean you're starting from scratch? And when you make that paradigm shift there are 3 essential components to a true CRM:
Did you know that 40% of real estate clients prefer to communicate by text...but only 15% of agents do so?
According to a report prepared by the California Association of REALTORS, the majority of real estate agents are not taking advantage of text messaging. Have you incorporated this into your process? If not, it’s time to give texting a try!
Read on to learn how to make texting an effective part of every step of your process, from lead follow-up and marketing to the client experience and your repeat/referral strategy.