<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=852607661516741&amp;ev=PageView&amp;noscript=1">

4 Ways A Real Estate CRM Can Increase Your Profitability

Posted by Gary David Hall on Jan 9, 2018 11:00:00 AM
Anyone who has used a real estate CRM to run their business will tell you that making good use of one is a no-brainer. A CRM allows you to build detailed client profiles, oversee transaction management, and be more organized and productive. But did you know using a CRM can also increase your profitability?

How? Well, for starters, one of the basic benefits of a CRM is being able to quickly find the information you want. That saves time—and, as we all know, time is money.

Read More



10 Real Estate Lead Conversion Emails You'll Want to Send In 2018

Posted by Jon Yourkin on Dec 31, 2017 2:30:00 PM

You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital.

It's no secret that 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents.

Millennials will be the largest group of homebuyers (at 34% and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent.

These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are.

So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns.

To help you get a jump start on 2018, here are 10 real estate email templates (laid out in our real estate CRM) that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click through rates!) 

GET THE TEMPLATES NOW

Read More



How To Convert More Online Real Estate Leads with a CRM

Posted by Gary David Hall on Dec 19, 2017 10:34:08 AM

Where do your leads come from?

Probably from a variety of sources: referrals, ad calls, expireds, door knocking...and from online lead generation websites.

You've heard us say before that online leads shouldn't be your top priority—but that doesn't mean they have to be totally absent from your lead generation strategy. In fact, I've been a huge advocate of using web leads my entire career.

I started in real estate sales in 1987. The internet wasn’t in common usage until the late 90s. At that time, I remember coaches telling agents to sift through web leads and only pursue the hot buyers and sellers. (Really! They really said that!) But the truth is, internet leads are gold if you have a good nurturing system.

In this blog post, I'm going to talk about some tactics for using your real estate CRM to convert your online leads into clients.

Read More



How To Enhance Your Real Estate Marketing By Segmenting Your Contacts

Posted by Gary David Hall on Dec 11, 2017 8:02:00 AM

In an industry like real estate, where relationships are essential to success, you can’t rely on mass marketing strategies alone. Sure, that big monthly email campaign to your entire sphere of influence (SOI) is important for staying in touch...but you also need to connect with each individual on a more personal level. You need a micro marketing strategy.

That’s where segmenting comes into play.

In this blog post, learn how segmenting your contacts in your real estate CRM will allow you to create marketing messages that are much more targeted and personal.

Read More



How To Build A Real Estate Contact Database For Referrals

Posted by Dave Crumby on Oct 2, 2017 11:15:00 AM

Despite all of the wonderful opportunities that lie within your hands of being a Realtor®, we sure do have a tough business when it comes to building a real estate contact database.

A traditional long tail* business rules don’t easily apply to us—we sell someone a house, and then wait seven years until they're ready to buy again.

Other than being in a perpetual state of prospecting, marketing, advertising, and otherwise begging for business, what can an agent do to escape the missing long tail of the real estate industry? How can you sustain your business?

You need to build a portfolio of people (a.k.a real estate contact database). It's more personalized to call it "People Portfolio".

Here are two simple steps on how to start building your people portfolio!

 

Read More



The Top 3 Ingredients for Choosing a Real Estate CRM Software

Posted by Dave Crumby on Sep 26, 2017 10:00:00 AM

When shopping for a real estate CRM software platform, consider the following:

The most important question to ask yourself is - do I want to have a sales career for 30 years or do I want to build a true business?

And the keyword is YOUR business. Even if you work for a big company who provides some form of contact manager, it’s YOUR business - what happens when you change brokerages, does this mean you're starting from scratch? And when you make that paradigm shift there are 3 essential components to a true CRM:

Read More



3 Clever Ways To Use Text Messaging For Your Real Estate Business

Posted by Sammy Harper on Jun 27, 2017 8:47:36 AM

Did you know that 40% of real estate clients prefer to communicate by text...but only 15% of agents do so?

According to a report prepared by the California Association of REALTORS, the majority of real estate agents are not taking advantage of text messaging. Have you incorporated this into your process? If not, it’s time to give texting a try!

Read on to learn how to make texting an effective part of every step of your process, from lead follow-up and marketing to the client experience and your repeat/referral strategy.

Read More



Why You Should Replace Paper Checklists With Workflows

Posted by Gary David Hall on Jun 21, 2017 4:15:03 PM
This blog post is the 2nd in a series of 5 articles demonstrating the impact templates and workflows can have on your real estate business.

When you become a “paperless agent” and use a CRM with workflows, your day runs much more smoothly. 

Real estate agents are the conductors of the most complex retail transaction in the world.

We are the masterminds behind every prospect acquisition, special event, listing, and transaction. We may get the praise if all goes well. We will hear the grief if it does not.

That means a ridiculous number of details day in and day out, many of which are critical to our successes, and many that can cause our failures. A good organization system is crucial.

Read More



4 Reasons You Lost The Listing (And How A CRM Can Help)

Posted by Sammy Harper on Jun 2, 2017 10:03:00 AM

Losing clients and listings isn’t fun, but it’s something every real estate agent experiences. Sometimes it’s beyond your control—maybe the client is just utterly unreasonable (one agent lost a client because she couldn’t be available on her wedding day!) or maybe they’re best buds with another agent.

Sometimes, though, it’s on you. (I know, I know, harsh!)

It’s true, though—we all make mistakes. It’s what makes us so delightfully human and interesting. It’s how we learn how to do things better. As Napoleon Hill said, “Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.”

Many of the mistakes that lead to the loss of a listing or client can be solved by one tool: a real estate customer relationship management (CRM) system. When combined with the right strategy, using a CRM system can really drive success for your real estate business.

There’s a great article on Inman News that lists reasons why agents lose deals. Let’s take a look at some of these common mistakes and talk about how a real estate CRM could help you avoid making them in the future.
Read More



Zen Of Real Estate and Why You Should Consider Using a CRM [Podcast]

Posted by Jon Yourkin on May 26, 2017 12:04:18 PM

Editor's Note: This post and podcast is an update of a post published in 2015 by Agent Caffeine (Kelly Mitchell). You can find the original post and podcast, filled with great insights about being the best real estate professional you can and on how a real estate CRM system can improve your business, here.


As Kelly Mitchell points out, the Zen approach to success in real estate can be challenging and rewarding at the same time.

"Often the way we are initially engaged in the business of real estate gives us the wrong idea. We all know we sign on for the most part as 'Independent Contractors' which is misleading unto itself."

Read More




Learn More