The real estate industry can feel perilous at times. Competitors rising to the top are getting bigger and better—and some of them, specifically the onli[...]
Is cold calling dead? Some experts seem to think so. Others argue that it’s still an effective means of generating leads. But one thing’s for sure—it’s got nothing on warm calling. What Is “Warm Calli[...]
Reaching out to your real estate leads on a regular basis with email is important for staying top of mind—but at some point, does it start to backfire? There’s a fine line between staying in touch and[...]
The ways you can follow up with real estate leads and prospects have increased considerably in the past decade. But the fundamentals of follow-up haven't changed...not to mention that the expansion of[...]
How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His ar[...]
There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email s[...]
Where do your leads come from? And could you convert more with a real estate lead management system? Your prospects come from a variety of sources: referrals, ad calls, expireds, door knocking...and f[...]
You have plenty of real estate leads coming in from your website...but that’s where the action stops. They’re not interested in doing a walkthrough of your property, they’re not answering your emails,[...]
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