Where do your leads come from? And could you convert more with a real estate lead management system?
Your prospects come from a variety of sources: referrals, ad calls, expireds, door knocking...and from online lead generation websites.
You've heard us say before that online leads shouldn't be your top priority—but that doesn't mean they have to be totally absent from your lead generation strategy. In fact, I've been a huge advocate of using web leads my entire career.
I started in real estate sales in 1987. The internet wasn’t in common usage until the late 90s. At that time, I remember coaches telling agents to sift through web leads and only pursue the hot buyers and sellers. (Really! They really said that!) But the truth is, internet leads are gold if you have a good nurturing system.
In this blog post, I'm going to talk about some tactics for using your real estate lead management system (or CRM) to convert your online leads into clients.