Look no further, agents, because you’ve found it: everything you ever wanted to know about using email marketing for your real estate business! In this [...]
For someone to choose you to guide them through the biggest financial decision of their lives, there has to be trust. So, how do you show a prospect that you are trustworthy? How do you continue to gr[...]
I'm assuming, based on your career choice, that you are a "people person." Because real estate isn't just about selling houses and negotiating offers—it's about helping people. If you don't care about[...]
You. I know what you want. You want the same things in life as I do. To start or build a real estate business that gives you purpose. To make enough money to fuel a more-than-comfortable lifestyle. To[...]
Krista Mashore is energized by many things—real estate, education, people—and one of her greatest passions is teaching agents how to leverage video and social media to attract more business. If you bl[...]
My second job out of college was with an incredible analytical instruments company. We offered technologies for detecting impurities in purified water. It's now a much larger and more successful compa[...]
As realtors, our relationships with people are the foundation of our business. Relationships lead to referrals, which make our businesses sustainable. Otherwise, real estate is just a job, not a caree[...]
Is cold calling dead? Some experts seem to think so. Others argue that it’s still an effective means of generating leads. But one thing’s for sure—it’s got nothing on warm calling. What Is “Warm Calli[...]
Compound interest arises when interest is added to the principal, so that, from that moment on, the interest that has been added also earns interest. This addition of interest to the principal is call[...]
Meaningful, productive conversations play an important role in building long-term relationships with your real estate clients. You use conversation to identify clients’ needs and provide information, [...]
It’s incredible how much technology has changed our world, even in just the last five years. Electric cars are on the rise; 3D printers are churning out shoes, prosthetic limbs, and violins; and smart[...]
Whether you like it or not, first impressions matter. Even though it’s hard for someone to truly know you after a single encounter, your goal as a real estate agent should (obviously) always be to mak[...]
How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His ar[...]
There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and[...]
“My parents are 88. OK? I have a good relationship with my parents. They live in Florida. Let’s say my parents live to be 92. I hope they live longer, but let’s say they live five years. I don’t have [...]
Pilot or Passenger II - How Real Estate Agents Can Differentiate: The Sequel A couple of weeks ago, in the first post of my Pilot or Passenger blog series, I wrote about how real estate agents can dif[...]
Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to [...]
As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That's why video is the ultimate marketing tool for agents. Don't[...]
We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences "blink moments." The “blink moment” I'm most interested in has to do with relationships. Particula[...]
In our productivity-obsessed culture, we're biologically wired to have anxiety over the future. We’re constantly thinking about (and often worrying about) the next task at hand. And we set these astro[...]
“Indeed, the persons who take the greatest pains to proffer such advice are themselves unable to put it into practice.” - Seneca In order to grow, evolve and move forward as real estate agents and as [...]
On Sunday morning, I was making breakfast for my family. Inside the carton of eggs was a note from the farmer. It shared the secret to happy, healthy hens that produce healthy eggs...and that secret r[...]
Some real estate agents believe to maintain a great relationship with their clients, and to drive referrals, they must devote a lot of management-time to their database. But in this day in age you mus[...]
Who is Fred? Reading motivational books about success and relationships have always inspired me. I recently read a book called "The Fred Factor". It's a story about a mailman named Fred who loved his[...]
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