Are you a visionary or an integrator?
Krista Mashore is energized by many things—real estate, education, people—and one of her greatest passions is teaching agents how to leverage video and social media to attract more business. If you bl[...]
Real estate lead generation can be tricky, costly, competitive, and sometimes confusing. If you want a less expensive alternative that is still highly effective and helps you stand out from the crowd,[...]
With 1.9 billion unique monthly users, Facebook is by far the world's most popular social network. According to Tracx, 75% of Facebook users spend 20 minutes or more on the site every day. So if you'r[...]
How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His ar[...]
Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a [...]
There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and[...]
There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email s[...]
We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences "blink moments." The “blink moment” I'm most interested in has to do with relationships. Particula[...]
Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Getting started as a real estate agent can feel daunting. How do you wi[...]
Have you ever paid for real estate leads? Or, to phrase it another way, have you ever advertised on Zillow, Trulia, or Realtor.com? Have you ever run a pay-per-click (PPC) campaign through Google AdWo[...]
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