One of the most powerful ways to nurture your database is to share local real estate market reports. But it's not enough to have a deep understanding o[...]
“There is no magic shortcut. Contrary to what the gurus tell you, referrals need to be earned; they are not given simply for the asking.” - Kendyl Young, DIGGS Okay guys, I have good news and bad news[...]
The last three years have been a wild ride for real estate agents. Prices skyrocketed while inventory plummeted. Mortgage rates reached historic lows, then extreme highs. You struggled in your real es[...]
Content marketing is my favorite. The idea of creating something valuable, giving it away for free, and allowing it to facilitate a connection with the exact people you want to help? It's such a whole[...]
What if your best lead generation strategy wasn't about lead gen at all? What if, instead of trying to get new leads, you focused on giving? When lender David Behr decided to volunteer his skills and [...]
As a real estate agent, there are so many hands-on tasks that demand your attention throughout the day: contracts to negotiate, past clients to call, video CMAs to record, pop-bys to drop off, listing[...]
There are many ways to get real estate leads. You've got the classic "interruption" marketing: door-knocking, cold-calling, etc. On the flip side, you've got the newer, less-intrusive inbound strategi[...]
Online ratings can have a serious impact on your business. High ratings and detailed reviews that sing your praises can result in more leads knocking on your inbox. Consistently low ratings—or even a [...]
Krista Mashore is energized by many things—real estate, education, people—and one of her greatest passions is teaching agents how to leverage video and social media to generate leads. If you blinked a[...]
Real estate lead generation can be tricky, costly, competitive, and sometimes confusing. If you want a less expensive alternative that is still highly effective and helps you stand out from the crowd,[...]
With 1.9 billion unique monthly users, Facebook is by far the world's most popular social network. According to Tracx, 75% of Facebook users spend 20 minutes or more on the site every day. So if you'r[...]
How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His ar[...]
Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a [...]
There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and[...]
We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences "blink moments." The “blink moment” I'm most interested in has to do with relationships. Particula[...]
Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Getting started as a real estate agent can feel daunting. How do you wi[...]
Have you ever paid for real estate leads? Or, to phrase it another way, have you ever advertised on Zillow, Trulia, or Realtor.com? Have you ever run a pay-per-click (PPC) campaign through Google AdWo[...]
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