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To Succeed In Real Estate, Create A “Flow State” For Your Business

Building your own real estate business can be scary. You are your own boss. You’re in charge of it all—daily operations; hiring and managing employees; tracking the business’s performance. You are the one who has to hold yourself accountable. You are the one issuing yourself a paycheck. You alone are responsible for the success of your business.

It's a lonely gig, entrepreneurship.

The good news is, you’re not really alone. You have your mentors and coaches, your previous employers and coworkers. You have your local association of realtors. And you have your technology.

Technology is a powerful sidekick in this industry. In any industry, really. Because technology allows you to do things mere humans can’t do, like remember a thousand different tasks and when they all need to happen and for whom they need to happen. Technology can work magic on your business operations. It can automate and optimize your entire process, making sure every task is executed to perfection.

And when that happens—when everything occurs at the right time, at the highest level of performance, and with great ease—you get to experience a “flow state.”

Here at Realvolve, that’s our goal: to create a flow state for you and your business.

What is a flow state, you ask?

It’s a concept that was identified and studied by Hungarian-American psychologist Mihaly Csikszentmihalyi (phonetically pronounced as "me high, cheeks send me high"). When a person is in a flow state, they are fully immersed in the task at hand. They see their goals with perfect clarity, they lose all self-doubt, they feel completely in control of what they're doing, and they are performing at an optimal level with what feels like no effort. It feels like great work is simply flowing out of them.

(I can tell you, about an hour and a half into working on this blog post, I finally found myself in a flow state, and it was wonderful. The sudden clarity of what I wanted to convey, and the way all of the perfect words just streamed out of me—it's always the most rewarding part of the writing process.)

The perfect ride

Kristian Jackson, a contributor to the Patagonia blog, wrote a beautiful description of flow state, in which he recounted a moment of flow while mountain biking:

Today, the ride is perfect.

It starts with the sounds. My tire knobs ripping damp dirt like the pull of a zipper. The pop, pop, pop of my wheels skittering across the tops of rocks. The airy squish of my suspension as I unweight.

Then, silence. The anxiety...is gone. Everything turns fluid. My movements align with the obstacles: my knees pointing to increase grip, my joints relaxing for better range of motion, my eyes focusing not on the obstacles but the channels between. I cease to be aware of myself as something separate from what I am doing. I have become a coherent wave of action. I have achieved the flow state.

What’s interesting is that this trail was actually designed to help mountain bikers achieve a flow state, as Jackson explains:

The way these features are structured—the angle into and out of a berm, the shape of a jump’s face, the way a rock roll is positioned—communicates to the rider the required skill set. The feedback transferred to the rider is immediate and unambiguous, giving them an almost preemptive feeling of success.

This innately focuses their attention on the moment at hand, and there is no room for distracting thoughts or ego. There is only action and awareness, unconscious response and inherent enjoyment. Time disappears. They achieve flow, whether they know it or not.

The trail was designed to keep their attention, showing them just what to do the second before they need to do it. The trail designers themselves orchestrated the flow state that cyclists would later experience.

Designing your path for success

It's kind of like what we're doing here at Realvolve. We want to help agents get their businesses into a flow state, so we designed our own version of a mountain bike trail: workflow automation software that orchestrates an entire real estate business process

Curious what being in a "flow state" would look like for your business?

Picture this:

  • Every task you need to perform today is right there on your dashboard when you log into Realvolve. You can move swiftly and effortlessly through tasks, with the confidence that nothing will be forgotten.
  • Every conversation with a client goes smoothly because you have a list of everything you need to discuss with them right in front of you, saved in Realvolve. You don’t have to use your mental energy to remember everything; you're not worrying about who to call next. Instead, you can be fully present in the moment, and really listen to what your client is saying, and learn what they truly need from you.
  • Sitting down to do the write-up for a new listing, and being able to easily slip into a creative flow because everything you need is right in front of you, in Realvolve: Listing template, check. The client's property data, check. Photographer to schedule, check. All of your focus can be on writing an engaging listing description.

This is your business in a flow state. And it's all possible with Realvolve.

We’ve given you the tools to build brilliant workflows that will tell you what needs to happen—and when, and with whom—so that every step of your process is performed at the optimal level. Of course, you also play a role in designing the trail. It's up to you to take this technology and customize it to your specific business needs. 

Need some help making it happen? Our Navigator program teams you up with a workflow strategist who will assist you in building custom workflows that will automate every aspect of your business: your marketing and lead generation campaigns, your transaction management processes, and even your hiring and team accountability procedures. 

Before you know it, your real estate business will be in that beautiful flow state—an automated machine, operating effortlessly at its highest level of performance, guaranteeing success for years to come. 

Learn more about Navigator

Sammy Harper

Sammy Harper is a regular contributor to the Realvolve blog. In addition to a decade of digital marketing experience, she's spent the last five years immersed in the world of real estate and CRM. Fascinated by the real estate industry and inspired by agents’ stories, she vows to provide only the most valuable of content to help agents thrive.


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