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Why Your Real Estate Marketing Should Be Built to Last.

Hawaii Life Real Estate Brokerage is doing some of best marketing around:

For marketing to be good, it has to be done with impact, quality, value, and it has to last. This is easier said that done. 

I received this in the mail from my friend Matt Beall - one of the Founders of Hawaii Life (Brokerage). This is the 3rd issue of a publication they produce and mail to their contacts.

It's beyond good, it's extraordinary. And I'm sharing to show an example of what great marketing, marketing with legs, is. Why is it that good?



Reason #1 - Quality: Everything from the photographs, the typeset, the design, the copy, the research, and the way the paper feels in your hands when you're flipping through. They paid attention to every detail.


Reason #2 - Content: Nothing salesy. Every page just adds to the story and narrative of who Hawaii Life is - without them saying it.


Reason #3 - Hyper Local: An intimate look at communities that goes beyond pics and tours of homes. It tells stories. 14088611_10154536951042042_4468591025545671075_n.jpg


Reason #4 - Revenue. If done right... over time, this could become a profit center (something that most brokerages/agencies should aspire to).


Reason #5 - Relationship. Somehow... this makes me like and trust Matt more.


Reason #6 - Evergreen. I can't throw it away. Because I can tell the amount of work went into each issue... and the quality of the paper, the binding, and the photographs - it becomes a coffee table book that I'd feel guilty for throwing away.


I hope this shining example of creating and putting something tangible into the world inspires some ideas. Make sure you're using the Best Real Estate CRM on the planet to help you build relationships and automate process. 



Dave Crumby

Dave is the Chairman of Firepoint / Realvolve, a state-of-the-art customer relationship management (CRM) platform built expressly for real estate agents. Dave began his real estate career as an agent in 1996. Dave authored in 2013 the book titled 'REAL: A Path to Passion, Purpose and Profits in Real Estate’ that has since become a best seller. The book features Dave's experience and the wisdom of other successful real estate leaders, such as the CEOs of Zillow, Trulia, Better Homes and Gardens, and many others.


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