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Sammy Harper

Sammy Harper

Sammy Harper is a regular contributor to the Realvolve blog. In addition to a decade of digital marketing experience, she's spent the last five years immersed in the world of real estate and CRM. Fascinated by the real estate industry and inspired by agents’ stories, she vows to provide only the most valuable of content to help agents thrive.

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Are You Unintentionally Violating Fair Housing Laws? A Quick Refresher for Real Estate Agents

By | on 27, Oct 2018 |   Marketing

One cool strategy that has been discussed lately is the concept of becoming a "neighborhood expert"—learning everything you can about an area (especially things that can't be easily found online) and [...]

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6 Tips For Getting Your Real Estate Prospects To Show Up For A Meeting

By | on 10, Oct 2018 |   Real Estate Success

You've put in some long, hard prospecting hours—knocking on doors, calling past clients, hitting up friends for referrals—and suddenly, BOOM, you've struck gold! Someone looking to buy a home has agre[...]

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3 Clever Ways To Use Text Messaging For Your Real Estate Business

By | on 06, Oct 2018 |   Real Estate CRM Real Estate Sales Real Estate Success Marketing

Did you know that 40% of real estate clients prefer to communicate by text...but only 15% of agents do so? According to a report prepared by the California Association of REALTORS, the majority of rea[...]

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Are Your Emails Annoying Your Real Estate Leads?

By | on 02, Oct 2018 |   Lead Follow-Up Lead Conversion Email Marketing

Reaching out to your real estate leads on a regular basis with email is important for staying top of mind—but at some point, does it start to backfire? There’s a fine line between staying in touch and[...]

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Working During The Holidays: DOs & DON'Ts for Real Estate Agents

By | on 25, Sep 2018 |   Real Estate Success Real Estate Business

Labor Day has come and gone, which means it's officially fall and the perfect time to start thinking about and (sigh with me) planning for the holidays that will shortly be upon us. This is also the t[...]

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8 Strategies for Better Conversations With Your Real Estate Clients

By | on 13, Sep 2018 |   Relationships

Meaningful, productive conversations play an important role in building long-term relationships with your real estate clients. You use conversation to identify clients’ needs and provide information, [...]

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The DOs and DON’Ts of Building Real Estate Relationships in the Digital Age

By | on 13, Sep 2018 |   Relationships

It’s incredible how much technology has changed our world, even in just the last five years. Electric cars are on the rise; 3D printers are churning out shoes, prosthetic limbs, and violins; and smart[...]

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6 Prospecting Tips for New Real Estate Agents

By | on 11, Sep 2018 |   Real Estate Success Prospecting

You’ve secured a real estate license (congratulations!) and are ready to make this upcoming year your breakout season as an agent. But you can’t expect clients to magically appear before your eyes. Yo[...]

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9 Lesser-Known Tech Tools for Real Estate Agents

By | on 15, Aug 2018 |   Realtor Software Marketing

It’s important to press pause every so often—to take a break from the incessant grind of daily tasks—and take a moment to evaluate the tools you’re using to get your job done. As a real estate agent, [...]

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6 Not-So-Quick or Easy Steps To Earn Real Estate Referrals

By | on 07, Aug 2018 |   Lead Follow-Up Lead Generation Repeat & Referral Business Marketing Real Estate Business Mindfulness AHA! Moment Transaction Management

There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your emai[...]

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10 Slimy Sales Tactics For Real Estate Agents To Avoid (and what to do instead!)

By | on 05, Jun 2018 |   Real Estate Success

Unlike homebuyers of decades past (those poor Internetless saps who didn't have access to Google or Yelp or greatschools.org), today's real estate consumers have countless resources for information. T[...]

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4 Reasons Why Extroverts Make Great Real Estate Agents

By | on 11, May 2018 |   Real Estate Success

Being a real estate agent means interacting with people day in and day out. You have to love people to love this gig. And that’s why it might seem like introverted real estate agents are at disadvanta[...]

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5 Cool Ways Real Estate Agents Can Use Instagram

By | on 02, May 2018 |   Social Media Marketing

Let me start by saying that Instagram is not for everyone. If social media marketing isn't exactly your favorite way to promote your real estate business—if you get more pleasure out of clipping your [...]

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7 Reasons Why Transaction Management Is Easier With A Real Estate CRM

By | on 25, Apr 2018 |   Real Estate CRM Transaction Management

Real estate transactions are complex. They require superhuman levels of organization, accountability, and attention to detail. Managing all of this in a filing cabinet, or in Excel spreadsheets...if y[...]

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Why Adaptation Is Crucial To Real Estate Success

By | on 20, Apr 2018 |   Real Estate Leaders Real Estate Success Real Estate Business

The following is a chapter ("Adaptation") from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Marc Siden, CEO of Onboard Informatics. They say the [...]

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Real Estate 101: Should I hire a Transaction Coordinator?

By | on 05, Apr 2018 |   Real Estate Business Transaction Management

Think back to your last several real estate transactions...did either of the following occur? Something fell through the cracks. You forgot to do something, or you were a little late getting it done. [...]

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[VIDEO] A CRM Story: "Help Wanted, No Real Estate Experience Required"

By | on 03, Apr 2018 |   Real Estate CRM Realvolve Workflows Realvolve Webinars Real Estate Business

Christian Nossum, broker of The Awesome Nossum Group in Seattle, was drowning in administrative work and left with very little time for prospecting. “I was losing my mind and reinventing the wheel for[...]

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How To Use Video Marketing To Earn More Real Estate Clients

By | on 19, Mar 2018 |   Relationships Marketing

As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That's why video is the ultimate marketing tool for agents. Don't[...]

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7 Rules for Designing Your Own Real Estate Marketing Materials

By | on 21, Feb 2018 |   Marketing

Sometimes, DIYing your real estate marketing materials is more practical (and more budget-friendly) than hiring an agency or freelancer. There are tons of tools and resources to allow even the most no[...]

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How Templates Can Save Real Estate Agents 16 Hours A Month

By | on 23, Jan 2018 |   Real Estate CRM Templates Email Marketing Marketing

I'm sure you've been there before... Sitting at your computer or laptop... Writing up the simplest email... which can sometimes take as long as 5-10 minutes—especially if you’re a perfectionist. Not o[...]

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10 Cool Tech Tools for Real Estate Agents (That You Might Not Know About)

By | on 01, Nov 2017 |   Realtor Software

There are millions of tech tools out there that were designed to make our lives and our work easier, more productive, more enjoyable—just somehow better. A lot of these tools, you already know—Evernot[...]

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7 Steps to Getting Leads as a New Real Estate Agent

By | on 04, Oct 2017 |   Real Estate Success Lead Generation

Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Getting started as a real estate agent can feel daunting. How do you wi[...]

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Shape Your Real Estate Marketing Around These 6 Most Desirable Agent Traits

By | on 22, Aug 2017 |   Marketing

When you’re developing your real estate marketing, it’s important to think about what will resonate with your target audience. What will home buyers and sellers be looking for in an agent? What type o[...]

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4 Reasons You Lost The Listing (And How A CRM Can Help)

By | on 02, Jun 2017 |   Real Estate CRM Real Estate Success

Losing clients and listings isn’t fun, but it’s something every real estate agent experiences. Sometimes it’s beyond your control—maybe the client is just utterly unreasonable (one agent lost a client[...]

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How To Create A "Culture Of Gratitude" Within Your Real Estate Business

By | on 02, May 2017 |

When was the last time you genuinely thanked an employee for their work? I’m not talking about one of those obligatory niceties (“Thanks for sending that email!”). Rather, when was the last time you t[...]

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