"Perfect is the enemy of good." That expression makes my anxiety spike. A little voice in my head protests, How could "perfect" be a bad thing? And why would you want to be "good" when you could be "p[...]
You know the success of your real estate business depends on prioritizing income-generating tasks. That's what all of the top real estate coaches tell you. So you pull up your calendar and start time-[...]
"You sent me an email? Huh. I never got it." It's a huge bummer when an email to a client ends up in the spam folder. It makes you wonder how many of your other emails, to other clients, are getting m[...]
For someone to choose you to guide them through the biggest financial decision of their lives, there has to be trust. So, how do you show a prospect that you are trustworthy? How do you continue to gr[...]
After being apart for so long, it’s really, really nice to be around people again. For many of us in the U.S., Covid restrictions have been loosened for a while now—but the novelty of it still hasn’t [...]
Administrative assistants are the unsung heroes of the real estate industry. Of every industry, really. Without assistants, there would be too many missed appointments, too much misplaced paperwork, a[...]
Do you have a vacation planned for this summer? I sure hope so. Whether it's a weekend getaway to the mountains or a 7-day stay at the beach, taking time off from work to relax, recharge, and have som[...]
Content marketing is my favorite. The idea of creating something valuable, giving it away for free, and allowing it to facilitate a connection with the exact people you want to help? It's such a whole[...]
Sunshine, warm weather, cool drinks, backyard barbecues, vacation vibes—summer is full of opportunities for fun pop-bys that will help you stay top-of-mind with your real estate contacts. Whether you [...]
What if your best lead generation strategy wasn't about lead gen at all? What if, instead of trying to get new leads, you focused on giving? When lender David Behr decided to volunteer his skills and [...]
As a real estate agent, there are so many hands-on tasks that demand your attention throughout the day: contracts to negotiate, past clients to call, video CMAs to record, pop-bys to drop off, listing[...]
There are many ways to get real estate leads. You've got the classic "interruption" marketing: door-knocking, cold-calling, etc. On the flip side, you've got the newer, less-intrusive inbound strategi[...]
The last two years have been a wild ride for real estate. Prices skyrocketed while inventory plummeted. Mortgage rates reached historic lows, resulting in a frenzy of refinance activity. Real estate a[...]
I'm assuming, based on your career choice, that you are a "people person." Because real estate isn't just about selling houses and negotiating offers—it's about helping people. If you don't care about[...]
It's never too late to rebrand yourself. Just ask Taylor Swift, everybody's favorite country-starlet-turned-pop-queen-turned-folk-artist. Even if you don't need to do a complete overhaul of your real [...]
It’s really hard to be “on” all the time. We’re not machines, there’s no power switch, and we have very human reactions to all different kinds of stimuli. Too little sleep, or too much alcohol the nig[...]
"If only there were more hours in a day." How many times have you found yourself thinking that? But let's be honest with ourselves. If we did have an extra hour during the work day, would we spend it [...]
Do you suffer from a “no one can do it better than I can” complex? It’s a common affliction among real estate agents. Maybe it's a side effect of toxic hustle culture. Maybe you just have a hard time [...]
Here it is—the basics of creating a drip email campaign for your real estate business. In this blog post, we'll cover the definition of "drip email campaign," get into the specifics of crafting your e[...]
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