How? Well, for starters, one of the basic benefits of a CRM is being able to quickly find the information you want. That saves time—and, as we all know, time is money.
For most real estate agents, the majority of their business comes from people they already know. It's true for nearly every type of agent out there, whether they're small, large, new, or experienced.
This means that if you were better about marketing to these people—to your “Sphere of Influence” (SOI)—you would be selling more homes.
This is simple logic.
The perfect time to invest in your business is right now, at the start of a new year. No matter how busy you think you might be, you aren't as busy as you will be during the spring rush.
Here are 5 ways you can use your database to create more transactions for 2018.
You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital.
It's no secret that 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents.
These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are.
So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns.
To help you get a jump start on 2018, here are 10 real estate email templates (laid out in our real estate CRM) that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click through rates!)
Where do your leads come from?
Probably from a variety of sources: referrals, ad calls, expireds, door knocking...and from online lead generation websites.
You've heard us say before that online leads shouldn't be your top priority—but that doesn't mean they have to be totally absent from your lead generation strategy. In fact, I've been a huge advocate of using web leads my entire career.
I started in real estate sales in 1987. The internet wasn’t in common usage until the late 90s. At that time, I remember coaches telling agents to sift through web leads and only pursue the hot buyers and sellers. (Really! They really said that!) But the truth is, internet leads are gold if you have a good nurturing system.
In this blog post, I'm going to talk about some tactics for using your real estate CRM to convert your online leads into clients.
In an industry like real estate, where relationships are essential to success, you can’t rely on mass marketing strategies alone. Sure, that big monthly email campaign to your entire sphere of influence (SOI) is important for staying in touch...but you also need to connect with each individual on a more personal level. You need a micro marketing strategy.
That’s where segmenting comes into play.
In this blog post, learn how segmenting your contacts in your real estate CRM will allow you to create marketing messages that are much more targeted and personal.
Have you ever found yourself wishing you were more successful?
I wish I had as many listings as Jan. I wish I had a huge team like John. I wish I had a nice car like Jamie…
In business, wishes don’t come true. Well-executed plans do. You CAN get better if you’re deliberate about it. Develop a process for your real estate business, put it into workflows, and execute the same steps over and over again. This slow, repetitive approach—in which you make incremental progress toward your goals—is the true key to success.
In this video, learn how workflows rewire your brain and force you to reconsider the path to success.
It's that time of year again—the time when real estate agents should be figuring out how much marketing it's going to take to meet or beat their goals in the coming year.
Here at Realvolve, we’ve started outlining our goals and initiatives for next year, so I thought I would share some insight on how you can build your real estate marketing budget for 2018. We realize most of you might not have a marketing team behind you, but these 5 quick steps can really help simplify your budgeting process.