As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That's why video is the ultimate marketing tool for agents.
Don't limit yourself to sending out postcards and send e-blasts. Create and share videos. Let people see your warm smile and hear the passion in your voice.
Many experts say the best way to earn more real estate clients is to follow the Know/Like/Trust method. First, you have to share something about yourself to help them KNOW you; then, you must share something of value that will get them to LIKE you; finally, by proving that you always deliver on your promises, you can earn their TRUST.
In this blog post, I'll discuss some ways you can use video marketing to earn real estate clients by getting them to know, like, and trust you.