Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.
As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That's why video is the ultimate marketing tool for agents.
Don't limit yourself to sending out postcards and send e-blasts. Create and share videos. Let people see your warm smile and hear the passion in your voice.
Many experts say the best way to earn more real estate clients is to follow the Know/Like/Trust method. First, you have to share something about yourself to help them KNOW you; then, you must share something of value that will get them to LIKE you; finally, by proving that you always deliver on your promises, you can earn their TRUST.
In this blog post, I'll discuss some ways you can use video marketing to earn real estate clients by getting them to know, like, and trust you.
We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences "blink moments."
The “blink moment” I'm most interested in has to do with relationships. Particularly, that moment when you realize the person in front of you is someone worth hanging on to.
When I was in 6th grade, I traveled on a school-sponsored chess tournament. During a match, I heard a kid start laughing a couple tables behind me (he was laughing because he'd lost his match so quickly). I turned around, made eye contact, and we ended up hanging out when the tournament was over... we've been best friends ever since. That kid’s name was Billy. Today, he's a Colonel in the Air Force but to me, he's just that laughing kid.
Think back to when you first met your best friend, or your significant other. Now recall the moment you “clicked.” Remember how that felt? You realized how totally comfortable you were talking to them. They were really listening to what you were saying, and you were doing the same. It felt genuine. You were able to be your real, true self, and they were, too. And when you parted ways, you were both left wanting more.
There are lessons here that can be applied to your real estate business and the way you build relationships. By examining these types of meetings—these interactions that resulted in mutual attraction—we can better understand how to make more immediate, genuine connections with our leads and the people we meet in passing.
In our productivity-obsessed culture, we're biologically wired to have anxiety over the future. We’re constantly thinking about (and often worrying about) the next task at hand. And we set these astronomical goals for our businesses that force us to focus on more rather than better.
Many real estate agents focus on generating more leads. Allow me to humbly suggest a sustainable alternative:
“Indeed, the persons who take the greatest pains to proffer such advice are themselves unable to put it into practice.” - Seneca
In order to grow, evolve and move forward as real estate agents and as an industry - we have to look at our past with open eyes.
Let's be honest.
Real estate sales hasn’t always been pretty. And given the digital age we're in, you'll need to set your own path...
Throughout the years, I’ve seen agents in screaming matches, fist fights in the bullpen (or, as we used to call it, the ‘octagon’), go through bankruptcies, and divorces. And tragically, even colleagues who have taken their own lives...
Understand, I’m not sharing any of this to point fingers or hurt feelings – rather, just to share truth. With truth we all grow.
Few may consider the craft of real estate a science – and fewer a form of art, when in reality, it is a combination of both.
“Arts and Sciences are branches of the same tree. All these aspirations are directed toward ennobling man's life, lifting it from the sphere of mere physical existence and leading the individual towards freedom.” ~Albert Einstein
Outside the technical and process components of facilitating real estate transaction management – the formation and fostering of relationships is the single most important activity of building a sustainable real estate business. Few would dispute this – but perhaps I can help you think of it in a different way...
It’s incredible how much technology has changed our world, even in just the last five years. Electric cars are on the rise. Someone printed a 3-dimensional tortoise shell. People receive texts on their smartwatches.
These rapid developments in technology feel overwhelming sometimes. You wonder if smartphone addiction is a real medical affliction, if self-checkouts will make cashier jobs irrelevant, and if you’ll ever be able to escape the dings and pings of notifications coming from your phone, your computer, your watch, and even your refrigerator.
But technology is also wonderful. Long-lost relatives are reunited through viral Facebook posts. Online forums make troubleshooting software a thousand times faster. And you can push a button stuck to the inside of your pantry and have a crate of Pringles delivered to your doorstep in 48 hours.
Technology is deeply ingrained into our lives.
As a real estate agent, how does technology impact one of the most “human” aspects of your work—building relationships?