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10 Slimy Sales Tactics For Real Estate Agents To Avoid (and what to do instead!)

Posted by Sammy Harper on Jun 5, 2018 10:14:41 AM

Unlike homebuyers of decades past (those poor Internetless saps who didn't have access to Google or Yelp or greatschools.org), today's real estate consumers have countless resources for information. The web is full of bloggers offering their best home-buying tips, news articles about the current state of the real estate market, unfiltered agent reviews, and property listings galore.

Today's homebuyers come to the table well-informed. They can spot a pushy, deceptive sales tactic from a mile away.

For the real estate industry, this is good news all around. It means clients don't get manipulated and swindled. And for agents, it means the good guys—the genuine, hardworking, honest, ethical real estate agents who put their clients' interests first—always get to win.

In my experience, almost all real estate agents are good guys. But there are a few bad apples out there who put their own interests ahead of the people they're supposed to be helping. These real estate agents provide us with a great list of what NOT to do. So take a gander at this post and make sure you're not unintentionally engaging in any of these pushy, manipulative, or downright deceptive sales tactics.

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Pilot or Passenger: How real estate agents can differentiate...differently.

Posted by Mark Cafiero on May 15, 2018 4:02:00 PM

Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.

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4 Reasons Why Extroverts Make Great Real Estate Agents

Posted by Sammy Harper on May 11, 2018 10:05:49 AM

Being a real estate agent means interacting with people day in and day out. You have to love people to love this gig. And that’s why it might seem like introverted real estate agents are at disadvantage. They’re not, though. Introverts actually make great real estate agents.

There are TONS of articles all over the internet touting the virtues of being an introvert—Why Introverts Make Better CEOs, 5 Reasons Why Introverts Are Great Leaders, etc.

But what about extroverts? Is being introverted really better? Are extroverts actually the ones at a disadvantage?

No way.

Both personality types have strengths and weaknesses, and both personality types make great real estate agents. It’s just that introverts have traditionally been viewed as the underdog, so there's a need to make a case against that misconception. But if articles like Why Being Introverted Is The Best Thing Ever are getting you down, here’s a blog post for you, fearless extrovert.

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5 Tips for Building Relationships With Millennial Homebuyers

Posted by Dave Crumby on Apr 23, 2018 1:15:00 PM

Today, the Millennial generation is the largest group of people in the country, with a population of 75.4 million. These are adults in the approximate age range of 19-35 years old (born in the ‘80s and early ‘90s). This puts them right in the sweet spot of being the newest generation of homebuyers (and sellers) for your real estate CRM database.

Studies show that each generation can be defined by unique characteristics. While it’s important to remember that generalizations aren’t always accurate—and that there are always exceptions to the rules—understanding these characteristics can provide some valuable insight.

This blog post will examine 5 tips for developing meaningful, lasting relationships with the 18- to 35-year-old crowd. Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg.

Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg. 

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Why Adaptation Is Crucial To Real Estate Success

Posted by Sammy Harper on Apr 20, 2018 1:05:00 PM

The following is a chapter ("Adaptation") from the book REAL: A Path to Passion, Purpose and Profits in Real EstateThe author of this chapter is Marc Siden, CEO of Onboard Informatics.

They say the road to true peace is acceptance. Perhaps it’s true that the path to managing through adversity in business follows the same principle. As the co-founder and CEO of a New York City self-funded start-up in its eleventh year in business, I sit in my office reflecting on where the curves in the road took us. It’s easy, in a way, to see where adaptability has taken us.

"Adaptability shouldn’t teach us to live in fear and be too safe. We should simply embrace the new realities of our times and formulate our real estate business strategies around them." - Marc Siden 

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The Value of Listening: Advice From One Real Estate Agent to Another

Posted by Dave Crumby on Apr 18, 2018 1:15:00 PM

A typical real estate agent spends 80-90% of their precious time chasing online leads, conducting marketing, networking, pushing services, and sending mass-canned emails. Perhaps agents should be listening? 

The following is an excerpt from the book REAL: A Path to Passion, Purpose and Profits in Real Estate to help agents understand the value of listening:

“A wise old owl lived in an oak,
The more he saw the less he spoke.
The less he spoke the more he heard.
Why can’t we all be like that wise old bird?”
– unknown

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Magic happens when you discover your life's work...

Posted by Dave Crumby on Nov 28, 2017 7:02:00 AM

This Thanksgiving weekend, I was reminded of a note I shared with the Realvolve community two years ago...

SEVEN years ago, to the day, I registered the name 'realvolve' with the idea and intent to build simple (haha) CRM software. Looking back, it took months to come up with that name.

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The Real Estate Agent's Quick & Dirty Guide To PROCESS

Posted by Dave Crumby on Nov 20, 2017 10:37:40 AM

I've said it many times, and here I am saying it again: Relationships are key to real estate success.

But relationships alone won't get you there. There are two cornerstones to real estate success, both of equal importance: relationships...and process.

Process is what turns those relationships into transactions. It's what enables you to convert a prospect to a lead, and a lead to a client. When you have a process to apply to your relationships, your future success becomes more manageable and certain.

We talk about process a lot here on the blog and in our Facebook community. But what do we mean when we say "process?" What does that really look like for a real estate agent? And how do you build it?

All of these questions will be answered—as concisely as possible—in this quick and dirty guide to all things PROCESS.

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The Zen Path To Real Estate Success

Posted by Dave Crumby on Oct 9, 2017 7:44:26 AM

In our productivity-obsessed culture, we're biologically wired to have anxiety over the future. We’re constantly thinking about (and often worrying about) the next task at hand. And we set these astronomical goals for our businesses that force us to focus on more rather than better.

Many real estate agents focus on generating more leads. Allow me to humbly suggest a sustainable alternative:

Be present.

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7 Steps to Getting Leads as a New Real Estate Agent

Posted by Sammy Harper on Oct 4, 2017 11:35:52 AM

Welcome to the world of real estate!

If you do it right, you’re going to build a successful business that will change your life.

Getting started as a real estate agent can feel daunting. How do you win your first client when you have zero experience? How do you generate leads when you have no client success stories to share?

The good news: Every other agent started out right where you are, and thousands of them have succeeded in building thriving real estate businesses. There is a wealth of knowledge to be learned from them. In this blog post, I’ll share some of these lessons and provide a step-by-step guide to generating leads as a new real estate agent.

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