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6 Things Real Estate Agents Can Learn From Doctors About Delivering Bad News

Posted by Mark Cafiero on Aug 9, 2018 8:54:29 AM

There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and achieving the most loyalty humanly possible, one of the greatest gifts we can all give ourselves is the ability to stare our fears right in the face during those times when we must deliver the not-so-great news that occasionally interrupts our victories.

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Real Estate Code of Ethics 101: Why Transparency Should Be Every Real Estate Agent's Core Competency

Posted by Mark Cafiero on Aug 8, 2018 9:43:17 AM

Being transparent with clients is not always easy. Real estate agents are often guilty of taking alternative actions that, while offering short term relief from fear and discomfort, do very little towards the long term relationships that are so valuable to our livelihoods!

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The Best New Real Estate Podcast for 2018 and Beyond

Posted by Mark Cafiero on Jul 11, 2018 12:37:12 PM

 

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If you’re an agent who’s currently part of the Realvolve community, you know that we pride ourselves on being far more than just another CRM for real estate agents.

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Vanessa Bergmark's Ingredients For Success In Real Estate

Posted by Dave Crumby on Jul 6, 2018 10:30:00 AM

The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Vanessa Bergmark, partner at Red Oak Realty.

Picture this: It’s 2001. The place is the [San Francisco] Bay Area. The economy is booming, dotcoms occupy every nook and cranny, and the only thing inflating faster than the Internet bubble is the price of homes. From Berkeley to Saratoga, demand far exceeds supply. It’s a seller’s market. Multiple bids, outright bidding wars, and overbids are commonplace. For even the most stalwart buyer, house hunting is exasperating. But I loved it.

"If a client feels cared for, she’ll be far more likely to refer you to others."

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Why Real Estate Agents Must Re-examine Their Relationship With Time (Before It Runs Out)

Posted by Mark Cafiero on Jun 29, 2018 9:48:00 AM

“My parents are 88. OK? I have a good relationship with my parents. They live in Florida. Let’s say my parents live to be 92. I hope they live longer, but let’s say they live five years. I don’t have 5 years with my parents. I see my parents twice per year. That means I have TEN VISITS with my parents. So when I started to look at [things] like that, I made significant changes, like ‘OK I’m going to get on a plane and see my parents.’ And when I’m in those moments, my feet are on the ground. That’s where I am, because I only have a limited amount of time with them.”

-Jesse Itzler, on his relationship with time.

This is an extract from a podcast that I listened to a few weeks ago. I’ve thought about this statement every day since. Maybe the timing of it resonated with me because not long ago, I started to think about my commute to work.

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4th of July Marketing Ideas for Real Estate Agents

Posted by Jon Yourkin on Jun 26, 2018 10:49:00 AM

BOOM! POP! BANG! CRACKLE! Before you know it, the 4th of July is just a week away. Do you have a marketing plan ready to take advantage of this summer holiday? 

As a real estate agent, it’s important to be on everyone’s radar at this time of celebration and community. Here are a couple of quick and simple ideas to make your Independence Day marketing remarkable.

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10 Slimy Sales Tactics For Real Estate Agents To Avoid (and what to do instead!)

Posted by Sammy Harper on Jun 5, 2018 10:14:41 AM

Unlike homebuyers of decades past (those poor Internetless saps who didn't have access to Google or Yelp or greatschools.org), today's real estate consumers have countless resources for information. The web is full of bloggers offering their best home-buying tips, news articles about the current state of the real estate market, unfiltered agent reviews, and property listings galore.

Today's homebuyers come to the table well-informed. They can spot a pushy, deceptive sales tactic from a mile away.

For the real estate industry, this is good news all around. It means clients don't get manipulated and swindled. And for agents, it means the good guys—the genuine, hardworking, honest, ethical real estate agents who put their clients' interests first—always get to win.

In my experience, almost all real estate agents are good guys. But there are a few bad apples out there who put their own interests ahead of the people they're supposed to be helping. These real estate agents provide us with a great list of what NOT to do. So take a gander at this post and make sure you're not unintentionally engaging in any of these pushy, manipulative, or downright deceptive sales tactics.

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Pilot or Passenger: How real estate agents can differentiate...differently.

Posted by Mark Cafiero on May 15, 2018 4:02:00 PM

Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.

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4 Reasons Why Extroverts Make Great Real Estate Agents

Posted by Sammy Harper on May 11, 2018 10:05:49 AM

Being a real estate agent means interacting with people day in and day out. You have to love people to love this gig. And that’s why it might seem like introverted real estate agents are at disadvantage. They’re not, though. Introverts actually make great real estate agents.

There are TONS of articles all over the internet touting the virtues of being an introvert—Why Introverts Make Better CEOs, 5 Reasons Why Introverts Are Great Leaders, etc.

But what about extroverts? Is being introverted really better? Are extroverts actually the ones at a disadvantage?

No way.

Both personality types have strengths and weaknesses, and both personality types make great real estate agents. It’s just that introverts have traditionally been viewed as the underdog, so there's a need to make a case against that misconception. But if articles like Why Being Introverted Is The Best Thing Ever are getting you down, here’s a blog post for you, fearless extrovert.

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5 Tips for Building Relationships With Millennial Homebuyers

Posted by Dave Crumby on Apr 23, 2018 1:15:00 PM

Today, the Millennial generation is the largest group of people in the country, with a population of 75.4 million. These are adults in the approximate age range of 19-35 years old (born in the ‘80s and early ‘90s). This puts them right in the sweet spot of being the newest generation of homebuyers (and sellers) for your real estate CRM database.

Studies show that each generation can be defined by unique characteristics. While it’s important to remember that generalizations aren’t always accurate—and that there are always exceptions to the rules—understanding these characteristics can provide some valuable insight.

This blog post will examine 5 tips for developing meaningful, lasting relationships with the 18- to 35-year-old crowd. Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg.

Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg. 

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