One of my all-time favorite movies is
, adapted from Michael Lewis’s book
Moneyball: The Art of Winning an Unfair Game
. In the first pivotal scene of the movie, Peter Brand explains to Billy Beane, the Oakland A's general manager, that the current methods of building a winning baseball team might be backwards.
“People who run ball clubs, they think in terms of buying players. Your goal shouldn’t be to buy players, your goal should be to buy wins. And in order to buy wins, you need to buy runs.”
Brand goes on to say that, when he looks at the way teams are currently managed, he sees “an imperfect understanding of where runs come from.”
Moneyball tells the story of how Beane built a winning team without paying outrageous salaries for the so-called top players. The same thinking can be applied to your real estate business: Your goal shouldn't be to buy leads; in order to win clients, you need relationships.
But the problem many agents face is an imperfect understanding of where relationships—authentic, meaningful relationships—come from.
The truth is, they can't be bought. Relationships must be nurtured, over time.
In this post, I’ll pull back the curtain a bit and show you how, here at Realvolve, we've designed a solid marketing strategy that you can use to build relationships that will drive more business.