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The ABC's Of Real Estate Sales And Other B?!!$#÷x To Avoid

Posted by Dave Crumby on Sep 20, 2017 3:00:00 PM

“Indeed, the persons who take the greatest pains to proffer such advice are themselves unable to put it into practice.” - Seneca

In order to grow, evolve and move forward as real estate agents and as an industry - we have to look at our past with open eyes.

Let's be honest.

Real estate sales hasn’t always been pretty.

Throughout the years, I’ve seen agents in screaming matches, fist fights in the bullpen (or, as we used to call it, the ‘octagon’), go through bankruptcies, and divorces. And tragically, even colleagues who have taken their own lives...

Understand, I’m not sharing any of this to point fingers or hurt feelings – rather, just to share truth. With truth we all grow.

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An Imperfect Understanding of Where Real Estate Relationships Come From

Posted by Jon Yourkin on Sep 18, 2017 9:18:13 AM
One of my all-time favorite movies is Moneyball, adapted from Michael Lewis’s book Moneyball: The Art of Winning an Unfair Game. In the first pivotal scene of the movie, Peter Brand explains to Billy Beane, the Oakland A's general manager, that the current methods of building a winning baseball team might be backwards.

“People who run ball clubs, they think in terms of buying players. Your goal shouldn’t be to buy players, your goal should be to buy wins. And in order to buy wins, you need to buy runs.”

Brand goes on to say that, when he looks at the way teams are currently managed, he sees “an imperfect understanding of where runs come from.”

Moneyball tells the story of how Beane built a winning team without paying outrageous salaries for the so-called top players. The same thinking can be applied to your real estate business: Your goal shouldn't be to buy leads; in order to win clients, you need relationships.

But the problem many agents face is an imperfect understanding of where relationships—authentic, meaningful relationships—come from.

The truth is, they can't be bought. Relationships must be nurtured, over time.

In this post, I’ll pull back the curtain a bit and show you how, here at Realvolve, we've designed a solid marketing strategy that you can use to build relationships that will drive more business.

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3 Clever Ways To Use Text Messaging For Your Real Estate Business

Posted by Sammy Harper on Jun 27, 2017 8:47:36 AM

Did you know that 40% of real estate clients prefer to communicate by text...but only 15% of agents do so?

According to a report prepared by the California Association of REALTORS, the majority of real estate agents are not taking advantage of text messaging. Have you incorporated this into your process? If not, it’s time to give texting a try!

Read on to learn how to make texting an effective part of every step of your process, from lead follow-up and marketing to the client experience and your repeat/referral strategy.

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How To Step Outside Your Comfort Zone for Ridiculous Levels of Real Estate Success

Posted by Sammy Harper on Mar 28, 2017 11:14:00 AM

Ah, the comfort zone. That cozy space where the heart beats steadily, palms stay dry, and breathing is easy. It’s different for everyone. For me, I’m most comfortable here, typing my words on a keyboard rather than saying them out loud. But maybe you would rather make a speech in front of thousands of people than try to write a blog post.

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7 Blog Topic Ideas for Real Estate Agents

Posted by Dave Crumby on Sep 22, 2016 10:22:00 AM
When it comes to nurturing relationships and earning people’s trust, blogging is one of the smartest marketing activities in which a real estate agent can invest.

By sharing your knowledge, you build credibility and establish yourself as an expert in the minds of your readers. Publishing and following up on a regular basis keeps you top of mind. Plus, there’s always that added bonus—while you’re focusing on providing high value information to your current clients, other people searching the web are finding your content, too.

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4 Crucial Lessons Real Estate Agents Can Learn From "Fred" the Mailman.

Posted by Lisa Crumby on Jun 13, 2016 9:35:45 PM

Who is Fred?

Reading motivational books about success and relationships have always inspired me. I recently read a book called  "The Fred Factor".  It's a story about a mailman named Fred who loved his job and took great pride in his customer service - a true role model for anyone wanting to make a difference in their work and in life! Fred's ultimate goal as a mail carrier was to provide his neighborhood with top notch service and to treat everyone he came in contact with as a friend. What a concept! 
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5 Ways Your CRM Can Leverage Time

Posted by Kendyl Young on May 18, 2016 10:01:38 PM
It was a plaintive cry for help by a young, up and coming, Realtor.
 
"I am concentrating a lot of mental energy on not dropping balls that lose people money or houses and sometimes miss balls in the form of birthdays, thoughtful follow up questions, and basic hygiene. Is there a rehab center (with spa) for people in their thirties learning to leverage their time?"
 
Well, if there is, Marguerite, they better not discriminate against us oldsters.  We need help, too.
 
In the meantime, though, let’s talk about how you can use a CRM for Real Estate like Realvolve to help leverage time.
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