Let me start by saying that Instagram is not for everyone. If social media marketing isn't exactly your favorite way to promote your real estate business—if you get more pleasure out of clipping your toe nails than you do live-streaming an open house or posting pretty listing photos—you should keep things simple and just stick to Facebook (the most widely-used social network after YouTube).
But if you love using technology to connect with people and already have an engaged following on Facebook, why not give the next most popular social network a try?
Instagram: The Basics
Here is a quick rundown of what you need to know about Instagram:
- Instagram is photo and video-sharing social network.
- Everything is done through the app on your phone (although there is a "lite" desktop-friendly website for viewing posts).
- Tons of editing options make it easy to create polished and professional-looking images and videos.
- It's an ideal platform for targeting a Millennial audience—60% of users are ages 18-34.
Now, if I still have your attention, let's get to the good part—the tactics! Read on to learn 5 ways you can use Instagram to grow your real estate business and strengthen your relationships.