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Podcasting for Real Estate Agents: 6 Reasons Why You Should Not Wait to Start Your Own

Posted by Mark Cafiero on Aug 16, 2018 10:09:58 AM

Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a podcast while they jog, or watch a video on the train to work.

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9 Lesser-Known Tech Tools for Real Estate Agents

Posted by Sammy Harper on Aug 15, 2018 7:41:07 AM

It’s important to press pause every so often—to take a break from the incessant grind of daily tasks—and take a moment to evaluate the tools you’re using to get your job done.

As a real estate agent, your digital toolbox probably contains an email program, a CRM, perhaps a social media scheduling app, some simple design tools, and maybe even your own client-facing app for viewing listings.

But what if there was just one more app that could really give you a competitive edge, or at least make one aspect of your job a little easier?

We asked real estate agents and Realvolve staffers for some of their favorite lesser-known (but seriously awesome) apps and tools, and the result was this list. We hope you find something valuable here! (Miss our first batch of cool tech tools? Check out our previous blog post 10 Cool Tech Tools for Real Estate Agents for even more inspiration).

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Real Estate Code of Ethics 101: Why Transparency Should Be Every Real Estate Agent's Core Competency

Posted by Mark Cafiero on Aug 8, 2018 9:43:17 AM

Being transparent with clients is not always easy. Real estate agents are often guilty of taking alternative actions that, while offering short term relief from fear and discomfort, do very little towards the long term relationships that are so valuable to our livelihoods!

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6 Not-So-Quick or Easy Steps To Earn Real Estate Referrals

Posted by Sammy Harper on Aug 7, 2018 3:49:26 PM

There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email signature.

These are all full of great tactical advice. I'm even going to link to some of these articles in a few minutes, so you'll be able to check them out—but don't jump ahead just yet.

“There is no magic shortcut. Contrary to what the gurus tell you, referrals need to be earned; they are not given simply for the asking.”
- Kendyl Young, DIGGS

That's the most important thing to understand about referrals. You have to earn them. You have to build trust. Without laying a foundation of trust, even the cleverest referral script or rewards program in the world will have you coming up empty.

In addition to building trust, you need to examine your process and make sure you're providing a memorable, remarkable experience—something people will be moved to talk about. What do you do that is unexpected? How do you delight your clients?

"Ask yourself, am I providing a referable experience?"
- Dave Silva, Dave Silva Realty Team (Re/Max)

So, that's what it comes down to: trusting relationships and a remarkable client experience. I'd love to tell you that I've found 6 quick, easy tips for accomplishing these two objectives and earning tons of referrals. But it's just not that simple.

Instead, I have 6 not-so-quick or easy steps to earning referrals.

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Pilot or Passenger III - When they Zig, you Zag! One Profound Marketing Technique for Real Estate Agents

Posted by Mark Cafiero on Aug 7, 2018 3:25:18 PM
Today, real estate agents have access to tons of modern technology and tools that enable you to automate tasks, build professional-looking marketing assets, deliver messages through new channels, and on and on it goes. Exciting times in real estate marketing, for sure—and Realvolve is pleased to be a contributor to this great evolution of real estate.

When the masses indulge on these new platforms, for some agents it becomes a trap that causes them to be lost in the crowd…but for other agents, it becomes an INCREDIBLE opportunity to differentiate. It’s up to you to decide if you want to take the easy route with the common crowd—or if you want to put a little bit more thought into how you will use today’s tools to truly stand out.

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Even The Best Free Real Estate CRM of 2018 Should Be Considered With Care

Posted by Mark Cafiero on Jul 23, 2018 12:54:08 PM

Due to the highly competitive nature of real estate, how you equip your tactical toolset is a priority that should never be taken lightly.  Even the best free CRM in real estate may not be the best option for real estate agents looking to grow their business on a budget.

To survive in tomorrow’s market amidst a constantly evolving industry, agents need to be highly well-rounded on all aspects of their professional existence. Since it’s rare that we can be equally excellent marketers, managers, negotiators, sellers, administrators, and relationship managers, we must rely on software and other tools to compensate for our areas for improvement and automate our most time-consuming tasks (thus freeing up time for more sophisticated priorities).

To survive, you must be able to adapt to changing conditions and refine your skill sets across the board. Depending on where you are in your career, budgeting and prioritizing are also important, especially if you’re handling fewer than 10 transactions per year with hope to grow.

And when it comes to choosing a CRM, the seed you plant is one that should be selected carefully (with the future in mind)!

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The Best New Real Estate Podcast for 2018 and Beyond

Posted by Mark Cafiero on Jul 11, 2018 12:37:12 PM

 

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If you’re an agent who’s currently part of the Realvolve community, you know that we pride ourselves on being far more than just another CRM for real estate agents.

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4th of July Marketing Ideas for Real Estate Agents

Posted by Jon Yourkin on Jun 26, 2018 10:49:00 AM

BOOM! POP! BANG! CRACKLE! Before you know it, the 4th of July is just a week away. Do you have a marketing plan ready to take advantage of this summer holiday? 

As a real estate agent, it’s important to be on everyone’s radar at this time of celebration and community. Here are a couple of quick and simple ideas to make your Independence Day marketing remarkable.

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Calculating Conversion Rates for Real Estate Leads

Posted by Jon Yourkin on May 25, 2018 3:32:58 PM

Last year I had a blast during my webinar discussing how to optimize the real estate funnel from top to bottom. During my webinar, I received a lot of questions about calculating conversion rates for real estate leads. And one of the biggest issues I hear each day after talking with Realtors is that they have no idea what the conversion rate is with their marketing efforts or marketing channels.

If this is you, don’t worry. I can walk you through the calculations I use every day when I analyze our marketing efforts here at Realvolve!

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Pilot or Passenger: How real estate agents can differentiate...differently.

Posted by Mark Cafiero on May 15, 2018 4:02:00 PM

Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.

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