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Calculating Conversion Rates for Real Estate Leads

Posted by Jon Yourkin on May 25, 2018 3:32:58 PM

Last year I had a blast during my webinar discussing how to optimize the real estate funnel from top to bottom. During my webinar, I received a lot of questions about calculating conversion rates for real estate leads. And one of the biggest issues I hear each day after talking with Realtors is that they have no idea what the conversion rate is with their marketing efforts or marketing channels.

If this is you, don’t worry. I can walk you through the calculations I use every day when I analyze our marketing efforts here at Realvolve!

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Pilot or Passenger: How real estate agents can differentiate...differently.

Posted by Mark Cafiero on May 15, 2018 4:02:00 PM

Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.

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5 Cool Ways Real Estate Agents Can Use Instagram

Posted by Sammy Harper on May 2, 2018 10:09:01 AM

Let me start by saying that Instagram is not for everyone. If social media marketing isn't exactly your favorite way to promote your real estate business—if you get more pleasure out of clipping your toe nails than you do live-streaming an open house or posting pretty listing photos—you should keep things simple and just stick to Facebook (the most widely-used social network after YouTube).

But if you love using technology to connect with people and already have an engaged following on Facebook, why not give the next most popular social network a try?

Instagram: The Basics

Here is a quick rundown of what you need to know about Instagram:

  • Instagram is photo and video-sharing social network.
  • Everything is done through the app on your phone (although there is a "lite" desktop-friendly website for viewing posts).
  • Tons of editing options make it easy to create polished and professional-looking images and videos.
  • It's an ideal platform for targeting a Millennial audience—60% of users are ages 18-34.

Now, if I still have your attention, let's get to the good part—the tactics! Read on to learn 5 ways you can use Instagram to grow your real estate business and strengthen your relationships.

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How A Blog Can Help With Real Estate Lead Generation

Posted by Jon Yourkin on Mar 24, 2018 9:32:01 AM

Real estate lead generation can be tricky, costly, competitive, and sometimes confusing. If you want a less expensive alternative that is still highly effective and helps you stand out from the crowd, then you need to start a blog…like, now!

It’s no secret that over 88% of homebuyers look online for information during their home search. And as a result, digital content marketing has become a new opportunity for real estate agents to find new leads. This type of marketing channel is relatively inexpensive, highly effective, and less competitive than other channels like online paid advertising.

Within 6 months of starting a focused blogging effort, you'll be able to outshine other agents in your local area. Anyone who is searching for home-buying information in your area is going to find you!

Continue reading to learn about 4 reasons why blogging is a smart strategy for real estate lead generation.

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How To Use Video Marketing To Earn More Real Estate Clients

Posted by Sammy Harper on Mar 19, 2018 8:19:27 AM

As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That's why video is the ultimate marketing tool for agents.

Don't limit yourself to sending out postcards and send e-blasts. Create and share videos. Let people see your warm smile and hear the passion in your voice.

Many experts say the best way to earn more real estate clients is to follow the Know/Like/Trust method. First, you have to share something about yourself to help them KNOW you; then, you must share something of value that will get them to LIKE you; finally, by proving that you always deliver on your promises, you can earn their TRUST.

In this blog post, I'll discuss some ways you can use video marketing to earn real estate clients by getting them to know, like, and trust you.

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7 Rules for Designing Your Own Real Estate Marketing Materials

Posted by Sammy Harper on Feb 21, 2018 12:08:35 PM

Sometimes, DIYing your real estate marketing materials is more practical (and more budget-friendly) than hiring an agency or freelancer. There are tons of tools and resources to allow even the most novice of designers create great flyers, Facebook ads, business cards, and more.

But there are also a million things that could go wrong.

To avoid disaster, follow these 7 rules for designing your own real estate marketing materials.

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Real Estate Email Marketing Tips: Subject Line Length

Posted by Jon Yourkin on Feb 14, 2018 11:19:29 AM

Alright real estate agents, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of your real estate email marketing.

As I’ve mentioned before, we are very fortunate to have thousands of email subscribers, which gives us the opportunity to test, track, and analyze a lot of different elements to determine what makes a solid email marketing campaign.

Recently, I was asked a great question: How can something (like an email subject line) possibly be short, compelling, funny, and eye-catching all at the same time? I know. It doesn’t make much sense.

As I asked some of our customers about the best subject lines they’re using in Realvolve, I got even more pressing questions:

  • Are shorter subject lines better?
  • How many words should I have in my subject line to get more opens?
  • Does subject line length even matter?

I find that the answers to those questions live in the data and tracking tools you’re using to determine what’s working and what’s not.

In this post, I’ll walk you through how I collected and analyzed data to determine the ideal word count for writing subject lines that will earn you more opens and better engagement (clicks).

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How to Personalize Your Real Estate Marketing Communications

Posted by Jon Yourkin on Feb 8, 2018 7:05:27 AM

The power of personalization is no secret to real estate agents today. Today's home sellers and buyers have come to expect—if not demand—commmunication from agents that is anticipated, relevant, and timely.

Unfortunately, message personalization often only goes as far as putting a client's name in the email subject line or adjusting the send time to the recipient's location. But this is only the tip of the iceberg.

True personalization is about so much more. It's about understanding the behavior of your leads, clients, and past clients, and then tailoring your messaging around that behavior. In this blog post, we'll offer our best advice for getting personalized messaging right as a real estate agent.

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How Templates Can Save Real Estate Agents 16 Hours A Month

Posted by Sammy Harper on Jan 23, 2018 1:00:00 PM

I'm sure you've been there before...

Sitting at your computer or laptop...

Writing up the simplest email... which can sometimes take as long as 5-10 minutes—especially if you’re a perfectionist.

Not only do you have to figure out the right way to phrase your message so it makes sense to the client/vendor/agent/etc., but you also have to proofread for things like typos, weird formatting, and misplaced punctuation.

And it's never just one email; you might send dozens of emails in a single day. And all of those little 5-minute tasks really start to add up.

“The day is lost in 5-minute chunks.”
- Kendyl Young, owner/broker, DIGGS

When Kendyl Young, owner and broker at DIGGS, started using Realvolve several years ago, she made an incredible discovery.

She added up all of the emails, text messages, and social media posts she put out each month...and realized she was saving 200 hours each year (or 16 hours a month) by automating those tasks using templates and workflows.

Are you losing your day to 5-minute tasks? Read on to learn how templates will greatly reduce the amount of time you spend on emails, text messages, and social media posts. 

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5 Ways You Can Use Your Database to Create More Transactions for 2018

Posted by Kendyl Young on Jan 1, 2018 2:30:00 PM

For most real estate agents, the majority of their business comes from people they already know. It's true for nearly every type of agent out there, whether they're small, large, new, or experienced.

This means that if you were better about marketing to these people—to your “Sphere of Influence” (SOI)—you would be selling more homes.

This is simple logic.

The perfect time to invest in your business is right now, at the start of a new year. No matter how busy you think you might be, you aren't as busy as you will be during the spring rush.

Here are 5 ways you can use your database to create more transactions for 2018.

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