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How A Blog Can Help With Real Estate Lead Generation

Posted by Jon Yourkin on Mar 24, 2018 9:32:01 AM

Real estate lead generation can be tricky, costly, competitive, and sometimes confusing. If you want a less expensive alternative that is still highly effective and helps you stand out from the crowd, then you need to start a blog…like, now!

It’s no secret that over 88% of homebuyers look online for information during their home search. And as a result, digital content marketing has become a new opportunity for real estate agents to find new leads. This type of marketing channel is relatively inexpensive, highly effective, and less competitive than other channels like online paid advertising.

Within 6 months of starting a focused blogging effort, you'll be able to outshine other agents in your local area. Anyone who is searching for home-buying information in your area is going to find you!

Continue reading to learn about 4 reasons why blogging is a smart strategy for real estate lead generation.

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How To Use Video Marketing To Earn More Real Estate Clients

Posted by Sammy Harper on Mar 19, 2018 8:19:27 AM

As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That's why video is the ultimate marketing tool for agents.

Don't limit yourself to sending out postcards and send e-blasts. Create and share videos. Let people see your warm smile and hear the passion in your voice.

Many experts say the best way to earn more real estate clients is to follow the Know/Like/Trust method. First, you have to share something about yourself to help them KNOW you; then, you must share something of value that will get them to LIKE you; finally, by proving that you always deliver on your promises, you can earn their TRUST.

In this blog post, I'll discuss some ways you can use video marketing to earn real estate clients by getting them to know, like, and trust you.

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7 Rules for Designing Your Own Real Estate Marketing Materials

Posted by Sammy Harper on Feb 21, 2018 12:08:35 PM

Sometimes, DIYing your real estate marketing materials is more practical (and more budget-friendly) than hiring an agency or freelancer. There are tons of tools and resources to allow even the most novice of designers create great flyers, Facebook ads, business cards, and more.

But there are also a million things that could go wrong.

To avoid disaster, follow these 7 rules for designing your own real estate marketing materials.

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Real Estate Email Marketing Tips: Subject Line Length

Posted by Jon Yourkin on Feb 14, 2018 11:19:29 AM

Alright real estate agents, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of your real estate email marketing.

As I’ve mentioned before, we are very fortunate to have thousands of email subscribers, which gives us the opportunity to test, track, and analyze a lot of different elements to determine what makes a solid email marketing campaign.

Recently, I was asked a great question: How can something (like an email subject line) possibly be short, compelling, funny, and eye-catching all at the same time? I know. It doesn’t make much sense.

As I asked some of our customers about the best subject lines they’re using in Realvolve, I got even more pressing questions:

  • Are shorter subject lines better?
  • How many words should I have in my subject line to get more opens?
  • Does subject line length even matter?

I find that the answers to those questions live in the data and tracking tools you’re using to determine what’s working and what’s not.

In this post, I’ll walk you through how I collected and analyzed data to determine the ideal word count for writing subject lines that will earn you more opens and better engagement (clicks).

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How to Personalize Your Real Estate Marketing Communications

Posted by Jon Yourkin on Feb 8, 2018 7:05:27 AM

The power of personalization is no secret to real estate agents today. Today's home sellers and buyers have come to expect—if not demand—commmunication from agents that is anticipated, relevant, and timely.

Unfortunately, message personalization often only goes as far as putting a client's name in the email subject line or adjusting the send time to the recipient's location. But this is only the tip of the iceberg.

True personalization is about so much more. It's about understanding the behavior of your leads, clients, and past clients, and then tailoring your messaging around that behavior. In this blog post, we'll offer our best advice for getting personalized messaging right as a real estate agent.

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How Templates Can Save Real Estate Agents 16 Hours A Month

Posted by Sammy Harper on Jan 23, 2018 1:00:00 PM

I'm sure you've been there before...

Sitting at your computer or laptop...

Writing up the simplest email... which can sometimes take as long as 5-10 minutes—especially if you’re a perfectionist.

Not only do you have to figure out the right way to phrase your message so it makes sense to the client/vendor/agent/etc., but you also have to proofread for things like typos, weird formatting, and misplaced punctuation.

And it's never just one email; you might send dozens of emails in a single day. And all of those little 5-minute tasks really start to add up.

“The day is lost in 5-minute chunks.”
- Kendyl Young, owner/broker, DIGGS

When Kendyl Young, owner and broker at DIGGS, started using Realvolve several years ago, she made an incredible discovery.

She added up all of the emails, text messages, and social media posts she put out each month...and realized she was saving 200 hours each year (or 16 hours a month) by automating those tasks using templates and workflows.

Are you losing your day to 5-minute tasks? Read on to learn how templates will greatly reduce the amount of time you spend on emails, text messages, and social media posts. 

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5 Ways You Can Use Your Database to Create More Transactions for 2018

Posted by Kendyl Young on Jan 1, 2018 2:30:00 PM

For most real estate agents, the majority of their business comes from people they already know. It's true for nearly every type of agent out there, whether they're small, large, new, or experienced.

This means that if you were better about marketing to these people—to your “Sphere of Influence” (SOI)—you would be selling more homes.

This is simple logic.

The perfect time to invest in your business is right now, at the start of a new year. No matter how busy you think you might be, you aren't as busy as you will be during the spring rush.

Here are 5 ways you can use your database to create more transactions for 2018.

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How To Enhance Your Real Estate Marketing By Segmenting Your Contacts

Posted by Gary David Hall on Dec 11, 2017 8:02:00 AM

In an industry like real estate, where relationships are essential to success, you can’t rely on mass marketing strategies alone. Sure, that big monthly email campaign to your entire sphere of influence (SOI) is important for staying in touch...but you also need to connect with each individual on a more personal level. You need a micro marketing strategy.

That’s where segmenting comes into play.

In this blog post, learn how segmenting your contacts in your real estate CRM will allow you to create marketing messages that are much more targeted and personal.

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5 Steps To Building Your 2018 Real Estate Marketing Budget

Posted by Jon Yourkin on Dec 5, 2017 9:29:40 AM

It's that time of year again—the time when real estate agents should be figuring out how much marketing it's going to take to meet or beat their goals in the coming year.

Here at Realvolve, we’ve started outlining our goals and initiatives for next year, so I thought I would share some insight on how you can build your real estate marketing budget for 2018. We realize most of you might not have a marketing team behind you, but these 5 quick steps can really help simplify your budgeting process.

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An Imperfect Understanding of Where Real Estate Relationships Come From

Posted by Jon Yourkin on Sep 18, 2017 9:18:13 AM
One of my all-time favorite movies is Moneyball, adapted from Michael Lewis’s book Moneyball: The Art of Winning an Unfair Game. In the first pivotal scene of the movie, Peter Brand explains to Billy Beane, the Oakland A's general manager, that the current methods of building a winning baseball team might be backwards.

“People who run ball clubs, they think in terms of buying players. Your goal shouldn’t be to buy players, your goal should be to buy wins. And in order to buy wins, you need to buy runs.”

Brand goes on to say that, when he looks at the way teams are currently managed, he sees “an imperfect understanding of where runs come from.”

Moneyball tells the story of how Beane built a winning team without paying outrageous salaries for the so-called top players. The same thinking can be applied to your real estate business: Your goal shouldn't be to buy leads; in order to win clients, you need relationships.

But the problem many agents face is an imperfect understanding of where relationships—authentic, meaningful relationships—come from.

The truth is, they can't be bought. Relationships must be nurtured, over time.

In this post, I’ll pull back the curtain a bit and show you how, here at Realvolve, we've designed a solid marketing strategy that you can use to build relationships that will drive more business.

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