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Articles on Real Estate Leads

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Are Your Emails Annoying Your Real Estate Leads?

By | on 02, Oct 2018 |   Lead Conversion Lead Follow Up Real Estate Leads Email Marketing

Reaching out to your real estate leads on a regular basis with email is important for staying top of mind—but at some point, does it start to backfire? There’s a fine line between staying in touch and[...]

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"Man vs. Machine"... Is Zillow the Amazon of the real estate business?

By | on 23, Aug 2018 |   Mindfulness Real Estate Business Real Estate Marketing Repeat & Referral Business Referrals Real Estate Leads Lead Generation Lead Follow Up Real Estate Success Millennials Real Estate Leaders Real Estate Sales Industry News Relationships Insider

How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His ar[...]

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6 Not-So-Quick or Easy Steps To Earn Real Estate Referrals

By | on 07, Aug 2018 |   Transaction Management AHA! Moment Mindfulness Real Estate Business Real Estate Marketing Repeat & Referral Business Referrals Real Estate Leads Lead Generation Lead Follow Up

There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email s[...]

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4th of July Marketing Ideas for Real Estate Agents

By | on 26, Jun 2018 |   Real Estate Success Real Estate Marketing Real Estate Leads

BOOM! POP! BANG! CRACKLE! Before you know it, the 4th of July is just a week away. Do you have a marketing plan ready to take advantage of this summer holiday?  As a real estate agent, it’s important [...]

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Calculating Conversion Rates for Real Estate Leads

By | on 25, May 2018 |   Real Estate Leads Lead Conversion Real Estate Business Real Estate Marketing

Last year I had a blast during my webinar discussing how to optimize the real estate funnel from top to bottom. During my webinar, I received a lot of questions about calculating conversion rates for [...]

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How To Warm Up Your Cold Real Estate Leads

By | on 07, Aug 2017 |   Lead Conversion Real Estate Leads

Having trouble converting your online real estate leads? Let’s start by getting one thing out in the open—the problem isn’t the leads. The problem is how you’re handling the leads. To paraphrase Alec [...]

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The Truth About Buying Online Real Estate Leads

By | on 01, Aug 2017 |   Real Estate Leads Lead Generation

Have you ever paid for real estate leads? Or, to phrase it another way, have you ever advertised on Zillow, Trulia, or Realtor.com? Have you ever run a pay-per-click (PPC) campaign through Google AdWo[...]

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