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6 Not-So-Quick or Easy Steps To Earn Real Estate Referrals

Posted by Sammy Harper on Aug 7, 2018 3:49:26 PM

There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email signature.

These are all full of great tactical advice. I'm even going to link to some of these articles in a few minutes, so you'll be able to check them out—but don't jump ahead just yet.

“There is no magic shortcut. Contrary to what the gurus tell you, referrals need to be earned; they are not given simply for the asking.”
- Kendyl Young, DIGGS

That's the most important thing to understand about referrals. You have to earn them. You have to build trust. Without laying a foundation of trust, even the cleverest referral script or rewards program in the world will have you coming up empty.

In addition to building trust, you need to examine your process and make sure you're providing a memorable, remarkable experience—something people will be moved to talk about. What do you do that is unexpected? How do you delight your clients?

"Ask yourself, am I providing a referable experience?"
- Dave Silva, Dave Silva Realty Team (Re/Max)

So, that's what it comes down to: trusting relationships and a remarkable client experience. I'd love to tell you that I've found 6 quick, easy tips for accomplishing these two objectives and earning tons of referrals. But it's just not that simple.

Instead, I have 6 not-so-quick or easy steps to earning referrals.

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4th of July Marketing Ideas for Real Estate Agents

Posted by Jon Yourkin on Jun 26, 2018 10:49:00 AM

BOOM! POP! BANG! CRACKLE! Before you know it, the 4th of July is just a week away. Do you have a marketing plan ready to take advantage of this summer holiday? 

As a real estate agent, it’s important to be on everyone’s radar at this time of celebration and community. Here are a couple of quick and simple ideas to make your Independence Day marketing remarkable.

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Calculating Conversion Rates for Real Estate Leads

Posted by Jon Yourkin on May 25, 2018 3:32:58 PM

Last year I had a blast during my webinar discussing how to optimize the real estate funnel from top to bottom. During my webinar, I received a lot of questions about calculating conversion rates for real estate leads. And one of the biggest issues I hear each day after talking with Realtors is that they have no idea what the conversion rate is with their marketing efforts or marketing channels.

If this is you, don’t worry. I can walk you through the calculations I use every day when I analyze our marketing efforts here at Realvolve!

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Are Your Emails Annoying Your Real Estate Leads? Ask Yourself These 5 Questions

Posted by Sammy Harper on Aug 14, 2017 9:13:30 AM
Reaching out to your real estate leads on a regular basis is important for staying top of mind—but at some point, does it start to backfire?

There’s a fine line between staying in touch and being annoying.

In this blog post, I’ll help you determine whether or not your emails have crossed that line. All you’ll need to do is ask yourself five questions:

  • Is my email useful?
  • Is it relevant?
  • Is it a quick read?
  • Is everything in good working order?
  • Are my recipients engaged?

And if it turns out you are annoying your leads, there’s no need to worry. I’ll tell you how to transform your emails from nuisance to must-read!

So, let’s dive deeper into each of these questions.

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How To Warm Up Your Cold Real Estate Leads

Posted by Dale Warner on Aug 7, 2017 11:06:16 AM

Having trouble converting your online real estate leads?

Let’s start by getting one thing out in the open—the problem isn’t the leads. The problem is how you’re handling the leads. To paraphrase Alec Baldwin in Glengarry Glen Ross, the leads aren’t weak—you’re weak.

More specifically, your follow-up is weak.

Read on to learn why online lead follow-up is so challenging and how you can develop messaging that will break the ice.

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The Truth About Buying Online Real Estate Leads

Posted by Dale Warner on Aug 1, 2017 2:08:49 PM

Have you ever paid for real estate leads?

Or, to phrase it another way, have you ever advertised on Zillow, Trulia, or Realtor.com? Have you ever run a pay-per-click (PPC) campaign through Google AdWords or Bing Ads?

Whether you’re new to the real estate biz or a seasoned veteran, we now have statistics that show the effectiveness of purchased real estate leads. And statistics don’t lie, so get ready to learn the truth about buying real estate leads.

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