The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Vanessa Bergmark, partner at Red Oak Realty.
Picture this: It’s 2001. The place is the [San Francisco] Bay Area. The economy is booming, dotcoms occupy every nook and cranny, and the only thing inflating faster than the Internet bubble is the price of homes. From Berkeley to Saratoga, demand far exceeds supply. It’s a seller’s market. Multiple bids, outright bidding wars, and overbids are commonplace. For even the most stalwart buyer, house hunting is exasperating. But I loved it.
"If a client feels cared for, she’ll be far more likely to refer you to others."