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Why Adaptation Is Crucial To Real Estate Success

Posted by Sammy Harper on Apr 20, 2018 1:05:00 PM

The following is a chapter ("Adaptation") from the book REAL: A Path to Passion, Purpose and Profits in Real EstateThe author of this chapter is Marc Siden, CEO of Onboard Informatics.

They say the road to true peace is acceptance. Perhaps it’s true that the path to managing through adversity in business follows the same principle. As the co-founder and CEO of a New York City self-funded start-up in its eleventh year in business, I sit in my office reflecting on where the curves in the road took us. It’s easy, in a way, to see where adaptability has taken us.

"Adaptability shouldn’t teach us to live in fear and be too safe. We should simply embrace the new realities of our times and formulate our real estate business strategies around them." - Marc Siden 

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Zillow CEO Spencer Rascoff on Becoming A Top Producer

Posted by Dave Crumby on Sep 1, 2017 2:00:00 PM

The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate about preparing the next generation of top producers in real estate.

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The author of this chapter is Spencer Rascoff, CEO of Zillow@spencerrascoff

The following is a letter addressed to my child and, in effect, to the next generation of youngsters we hope to guide into the real estate industry.

Dear Alan,

You’ve decided to become a real estate agent. Congratulations! 

You’ve chosen a great career, one in which you can leverage your entrepreneurial spirit, superior work ethic and warm personality to write your own ticket. This is an industry where the only limitation to your success is what you put into it. So the good news is the sky’s the limit; the bad news is that being responsible for your own success is pressure-packed. But I know you’re up to the challenge.

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2 Major Factors That Determine Whether Your Clients Will Give You Referrals

Posted by Sammy Harper on Mar 7, 2017 11:19:00 AM

That months-long process of helping your clients find their dream home has finally come to an end. The title has been transferred, you’ve received your commission, and you’ve given a nice bottle of wine as a closing gift.

The transaction is complete. Now the big question is whether your clients will remember the experience as positive or negative.

The key word here is “remember.” Because the way we remember experiences doesn’t always coincide with the way things actually went down. In fact, our memories of experiences are often shaped by just a few isolated moments.

The peak-end rule, founded by psychologist Daniel Kahneman, suggests that when we look back on an experience, our lasting impression isn’t formed by everything that happened, but rather by what happened at the peak (the most intense moment) and the end.

That means these two factors—the peak and the end—will play a huge role in how your clients look back on their experience, and whether or not they will refer you to friends.

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Kelly Mitchell, founder of Agent Caffeine: The Real Estate Startup

Posted by Dave Crumby on Nov 10, 2016 10:27:00 AM

The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Kelly Mitchell, founder of Agent Caffeine. @kellymitchell

I’ve been in Hawaii most of my life. From my extensive tenure here, I have learned of the limited opportunity for a career. You can’t drive to another state and sell people stuff. You can’t even drive to another island. When you’re here, you are here, especially if you’re on a budget, a student, or building a career.

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Tina Mak, Broker at Coldwell Banker Westburn Realty: The China Syndrome

Posted by Dave Crumby on Oct 27, 2016 10:44:00 AM

The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Tina Mak, broker at Coldwell Banker Wesburn Realty. @tinamak

The fall of the Berlin Wall ushered in a period of profound global political transformation and economic liberalization. Previously closed economies joined the community of trading nations. This has created a new burgeoning middle class in developing countries. Nowhere has the positive and far reaching consequences of this new reality been more apparent than in China.

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Krisstina Wise, CEO of GoodLife Realty, on "Living The Good Life"

Posted by Dave Crumby on Oct 13, 2016 10:12:00 AM

The following is a chapter ("Living The Good Life")* from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Krisstina Wise, CEO of GoodLife Realty. @krisstinawise

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A Tale of Real Estate Failure and Success

Posted by Kendyl Young on Oct 11, 2016 2:38:00 PM

The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. I wrote this in 2013, around the time I launched my own real estate brand, DIGGS.

I spent 25 years convinced that I would never, NEVER, create my own real estate company.

I had a lot of reasons for that belief, but it all boiled to one huge factor. I was afraid. Afraid of failure, of success, of heartbreak, of disappointment. I was afraid I would change into a person unrecognizable to my friends and family, that I would become the evil business woman caricature of the 80s, fabulously wealthy, but hideously wrinkled in spirit, character, and soul.
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7 Tips for Starting a Real Estate Career

Posted by Dave Crumby on Oct 4, 2016 2:33:00 PM

The following is a chapter ("Real Talk")* from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Tara-Nicholle Nelson, founder of REThink Real Estate. @taranicholle

*Minor modifications have been made to adapt the chapter into a blog post.

Over the past decade of my life, I’ve sold real estate and been a real estate attorney. I’ve listened to hundreds of buyers’ dreams and life visions in the car, at their dining room tables and at the litigation table. I’ve also spoken and written about real estate on a much larger stage—the stage of national media. I have listened to millions of buyers’ and sellers’ issues, fears, triumphs, dramas, and dreams online.

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Nobu Hata: Time Ain't On Your Side

Posted by Dave Crumby on Sep 29, 2016 10:13:00 AM

The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate.

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The author of this chapter is Nobu Hata, NAR Director of Digital Engagement. @nobuhata

It’s been a little more than a year since I hung up my sales license to manage an association.

As I write this, I find myself missing the grind. The 20-hour work days. The Multiple Listing Service research. The hours in the car previewing and showing homes. And the open houses. And while I no longer help buyers realize their home ownership dreams, I now counsel my former peers to help clients do just that, sharing my sales and leadership experience.

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Dottie Herman, President & CEO of Douglas Elliman Real Estate: Perseverance Above All Else

Posted by Dave Crumby on Sep 15, 2016 10:03:00 AM

The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Dottie Herman, President & CEO of Douglas Elliman Real Estate. @dottieherman

People say that you have to do what you love to be successful at it. That’s especially true in real estate because it’s a 24-hour, seven-day-a week passion, not a nine-to-five job. In today’s world, everything is about real estate. Owning a home is the heart of the American Dream, and real estate is the financial engine that drives our economy.
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