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The Value of Listening: Advice From One Real Estate Agent to Another

Posted by Dave Crumby on Apr 18, 2018 1:15:00 PM

A typical real estate agent spends 80-90% of their precious time chasing online leads, conducting marketing, networking, pushing services, and sending mass-canned emails. Perhaps agents should be listening? 

The following is an excerpt from the book REAL: A Path to Passion, Purpose and Profits in Real Estate to help agents understand the value of listening:

“A wise old owl lived in an oak,
The more he saw the less he spoke.
The less he spoke the more he heard.
Why can’t we all be like that wise old bird?”
– unknown

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Real Estate 101: Should I hire a Transaction Coordinator?

Posted by Sammy Harper on Apr 5, 2018 9:42:26 AM

Think back to your last several real estate transactions...did either of the following occur?

  • Something fell through the cracks. You forgot to do something, or you were a little late getting it done.
  • You got so bogged down by administrative tasks—paperwork, emails, etc.—that you spent too much time in front of a computer...and not enough time in front of people. In other words, you didn't have enough face-to-face time with your clients, or you didn't do nearly enough prospecting. Or you simply missed out on precious family time.

If you experienced one or both of these scenarios, you should consider enlisting the help of a real estate transaction coordinator.

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[VIDEO] A CRM Story: "Help Wanted, No Real Estate Experience Required"

Posted by Sammy Harper on Apr 3, 2018 12:37:49 PM

Christian Nossum, broker of The Awesome Nossum Group in Seattle, was drowning in administrative work and left with very little time for prospecting. “I was losing my mind and reinventing the wheel for every transaction,” Christian said.

Rather than seeking out a seasoned real estate assistant to help run his business, he built out his entire process through workflows in a real estate CRM...and hired a 22-year-old with zero real estate experience to manage it all.

Christian and his assistant were kind enough to share their story in an informative and inspiring webinar. If you're short on time, read the summary below. But if you really want to learn something (and score some serious golden nuggets of information), be sure to check out the webinar recording. 

WATCH THE VIDEO NOW

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Your Brain (and Real Estate Business) on Workflows

Posted by Dale Warner on Dec 8, 2017 7:05:00 AM

Have you ever found yourself wishing you were more successful?

I wish I had as many listings as Jan. I wish I had a huge team like John. I wish I had a nice car like Jamie…

In business, wishes don’t come true. Well-executed plans do. You CAN get better if you’re deliberate about it. Develop a process for your real estate business, put it into workflows, and execute the same steps over and over again. This slow, repetitive approach—in which you make incremental progress toward your goals—is the true key to success.

In this video, learn how workflows rewire your brain and force you to reconsider the path to success.

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The Real Estate Agent's Quick & Dirty Guide To PROCESS

Posted by Dave Crumby on Nov 20, 2017 10:37:40 AM

I've said it many times, and here I am saying it again: Relationships are key to real estate success.

But relationships alone won't get you there. There are two cornerstones to real estate success, both of equal importance: relationships...and process.

Process is what turns those relationships into transactions. It's what enables you to convert a prospect to a lead, and a lead to a client. When you have a process to apply to your relationships, your future success becomes more manageable and certain.

We talk about process a lot here on the blog and in our Facebook community. But what do we mean when we say "process?" What does that really look like for a real estate agent? And how do you build it?

All of these questions will be answered—as concisely as possible—in this quick and dirty guide to all things PROCESS.

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How To Build A Real Estate Contact Database For Referrals

Posted by Dave Crumby on Oct 2, 2017 11:15:00 AM

Despite all of the wonderful opportunities that lie within your hands of being a Realtor®, we sure do have a tough business when it comes to building a real estate contact database.

A traditional long tail* business rules don’t easily apply to us—we sell someone a house, and then wait seven years until they're ready to buy again.

Other than being in a perpetual state of prospecting, marketing, advertising, and otherwise begging for business, what can an agent do to escape the missing long tail of the real estate industry? How can you sustain your business?

You need to build a portfolio of people (a.k.a real estate contact database). It's more personalized to call it "People Portfolio".

Here are two simple steps on how to start building your people portfolio!

 

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The Art and Science of Real Estate

Posted by Dave Crumby on Sep 11, 2017 2:00:00 PM

Few may consider the craft of real estate a science – and fewer a form of art, when in reality, it is a combination of both.

“Arts and Sciences are branches of the same tree. All these aspirations are directed toward ennobling man's life, lifting it from the sphere of mere physical existence and leading the individual towards freedom.” ~Albert Einstein

Outside the technical and process components of facilitating real estate transaction management – the formation and fostering of relationships is the single most important activity of building a sustainable real estate business. Few would dispute this – but perhaps I can help you think of it in a different way...

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The Bare-Minimum SEO Guide for Real Estate Agents

Posted by Sammy Harper on Feb 21, 2017 10:34:38 AM

If your real estate business consists of just you or only a small team, you probably shouldn’t be spending tons of time figuring out the intricacies of SEO. But with more and more people turning to the web to search for homes and agents, it’s not something you should be ignoring, either.

This SEO guide was written for those of you who are running a lean and mean real estate business. I’ll share just the essentials of what you need to know, and nothing more. Because you have more important things to do.

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How Real Estate Agents Can Apply Ben Franklin’s “5-Hour Rule”

Posted by Dave Crumby on Sep 13, 2016 1:00:00 PM

In my last post, I talked about the importance of lifelong learning. Today, I'm reflecting on how real estate agents can apply Ben Franklin’s “5-Hour Rule”!

Curiosity—or an insatiable thirst for knowledge—is one of the key characteristics of successful business leaders. For some, it comes naturally. If it doesn’t for you, no worries. This is a trait you can learn to adopt. And in today’s blog post, I have some tactical advice for how you can structure your day to transform yourself into a lifelong learner.

"Ben Franklin made it a habit of dedicating one hour a day (five days a week) to intentional learning. Are you applying the 5-hour Rule?" - Michael Simmons 

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