A typical real estate agent spends 80-90% of their precious time chasing online leads, conducting marketing, networking, pushing services, and sending mass-canned emails. Perhaps agents should be listening?
The following is an excerpt from the book REAL: A Path to Passion, Purpose and Profits in Real Estate to help agents understand the value of listening:
“A wise old owl lived in an oak,
The more he saw the less he spoke.
The less he spoke the more he heard.
Why can’t we all be like that wise old bird?”