Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a podcast while they jog, or watch a video on the train to work.
There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and achieving the most loyalty humanly possible, one of the greatest gifts we can all give ourselves is the ability to stare our fears right in the face during those times when we must deliver the not-so-great news that occasionally interrupts our victories.
Due to the highly competitive nature of real estate, how you equip your tactical toolset is a priority that should never be taken lightly. Even the best free CRM in real estate may not be the best option for real estate agents looking to grow their business on a budget.
To survive in tomorrow’s market amidst a constantly evolving industry, agents need to be highly well-rounded on all aspects of their professional existence. Since it’s rare that we can be equally excellent marketers, managers, negotiators, sellers, administrators, and relationship managers, we must rely on software and other tools to compensate for our areas for improvement and automate our most time-consuming tasks (thus freeing up time for more sophisticated priorities).
To survive, you must be able to adapt to changing conditions and refine your skill sets across the board. Depending on where you are in your career, budgeting and prioritizing are also important, especially if you’re handling fewer than 10 transactions per year with hope to grow.
And when it comes to choosing a CRM, the seed you plant is one that should be selected carefully (with the future in mind)!
If you’re an agent who’s currently part of the Realvolve community, you know that we pride ourselves on being far more than just another CRM for real estate agents.
Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.
“Indeed, the persons who take the greatest pains to proffer such advice are themselves unable to put it into practice.” - Seneca
In order to grow, evolve and move forward as real estate agents and as an industry - we have to look at our past with open eyes.
Let's be honest.
Real estate sales hasn’t always been pretty. And given the digital age we're in, you'll need to set your own path...
Throughout the years, I’ve seen agents in screaming matches, fist fights in the bullpen (or, as we used to call it, the ‘octagon’), go through bankruptcies, and divorces. And tragically, even colleagues who have taken their own lives...
Understand, I’m not sharing any of this to point fingers or hurt feelings – rather, just to share truth. With truth we all grow.
As real estate professionals, it's easy to have the false assumption that your talent (voice) is static and comparable to others in the industry. It is not. We're often coached that marketing and hustle, and not the work of ourselves, will break us from the pack.