Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.
“Indeed, the persons who take the greatest pains to proffer such advice are themselves unable to put it into practice.” - Seneca
In order to grow, evolve and move forward as real estate agents and as an industry - we have to look at our past with open eyes.
Let's be honest.
Real estate sales hasn’t always been pretty. And given the digital age we're in, you'll need to set your own path...
Throughout the years, I’ve seen agents in screaming matches, fist fights in the bullpen (or, as we used to call it, the ‘octagon’), go through bankruptcies, and divorces. And tragically, even colleagues who have taken their own lives...
Understand, I’m not sharing any of this to point fingers or hurt feelings – rather, just to share truth. With truth we all grow.
As real estate professionals, it's easy to have the false assumption that your talent (voice) is static and comparable to others in the industry. It is not. We're often coached that marketing and hustle, and not the work of ourselves, will break us from the pack.
Yes, I’m talking about those people. In fact, I’m one of them, and I was a successful real estate agent for 15 years.
So much of a real estate agent’s work involves interacting with people—knocking on doors, making phone calls, having in-person meetings, showing homes, making new connections in the community, and so on. It sounds like the perfect job for someone who is outgoing—a “people person” or a “social butterfly.”
Hawaii Life Real Estate Brokerage is doing some of best marketing around:
For marketing to be good, it has to be done with impact, quality, value, and it has to last. This is easier said that done.
I received this in the mail from my friend Matt Beall - one of the Founders of Hawaii Life (Brokerage). This is the 3rd issue of a publication they produce and mail to their contacts.
It's beyond good, it's extraordinary. And I'm sharing to show an example of what great marketing, marketing with legs, is. Why is it that good?
Who is Fred?Reading motivational books about success and relationships have always inspired me. I recently read a book called "The Fred Factor". It's a story about a mailman named Fred who loved his job and took great pride in his customer service - a true role model for anyone wanting to make a difference in their work and in life! Fred's ultimate goal as a mail carrier was to provide his neighborhood with top notch service and to treat everyone he came in contact with as a friend. What a concept!
DENVER, January 7, 2016 … Real Estate Business Services® Inc. (REBS®), a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), today selected REALVOLVE, the leading customer relationship management (CRM) software platform for leading agents and brokerages.
Realvolve is the first CRM to be offered by REBS® to California REALTORS®. In addition to receiving preferential access to the Realvolve platform, C.A.R. members will receive exclusive training from noted CRM expert Gary David Hall, Realvolve’s chief customer officer.