There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and achieving the most loyalty humanly possible, one of the greatest gifts we can all give ourselves is the ability to stare our fears right in the face during those times when we must deliver the not-so-great news that occasionally interrupts our victories.
“My parents are 88. OK? I have a good relationship with my parents. They live in Florida. Let’s say my parents live to be 92. I hope they live longer, but let’s say they live five years. I don’t have 5 years with my parents. I see my parents twice per year. That means I have TEN VISITS with my parents. So when I started to look at [things] like that, I made significant changes, like ‘OK I’m going to get on a plane and see my parents.’ And when I’m in those moments, my feet are on the ground. That’s where I am, because I only have a limited amount of time with them.”
-Jesse Itzler, on his relationship with time.
This is an extract from a podcast that I listened to a few weeks ago. I’ve thought about this statement every day since. Maybe the timing of it resonated with me because not long ago, I started to think about my commute to work.
Pilot or Passenger II - How Real Estate Agents Can Differentiate: The Sequel
A couple of weeks ago, in the first post of my Pilot or Passenger blog series, I wrote about how real estate agents can differentiate themselves (differently). I suggested that everyone has their own unique gift—something that no other competitor could ever truly copy.
I've said it many times, and here I am saying it again: Relationships are key to real estate success.
But relationships alone won't get you there. There are two cornerstones to real estate success, both of equal importance: relationships...and process.
Process is what turns those relationships into transactions. It's what enables you to convert a prospect to a lead, and a lead to a client. When you have a process to apply to your relationships, your future success becomes more manageable and certain.
We talk about process a lot here on the blog and in our Facebook community. But what do we mean when we say "process?" What does that really look like for a real estate agent? And how do you build it?
All of these questions will be answered—as concisely as possible—in this quick and dirty guide to all things PROCESS.