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"Man vs. Machine"... Is Zillow the Amazon of the real estate business?

Posted by Mark Cafiero on Aug 23, 2018 11:19:10 AM

How can we survive Man vs. Machine?

In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His argument was based on some real data about percentages of agent lead sourcing, that less than 11% of our leads actually come from web-purchased.

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Podcasting for Real Estate Agents: 6 Reasons Why You Should Not Wait to Start Your Own

Posted by Mark Cafiero on Aug 16, 2018 10:09:58 AM

Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a podcast while they jog, or watch a video on the train to work.

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6 Not-So-Quick or Easy Steps To Earn Real Estate Referrals

Posted by Sammy Harper on Aug 7, 2018 3:49:26 PM

There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email signature.

These are all full of great tactical advice. I'm even going to link to some of these articles in a few minutes, so you'll be able to check them out—but don't jump ahead just yet.

“There is no magic shortcut. Contrary to what the gurus tell you, referrals need to be earned; they are not given simply for the asking.”
- Kendyl Young, DIGGS

That's the most important thing to understand about referrals. You have to earn them. You have to build trust. Without laying a foundation of trust, even the cleverest referral script or rewards program in the world will have you coming up empty.

In addition to building trust, you need to examine your process and make sure you're providing a memorable, remarkable experience—something people will be moved to talk about. What do you do that is unexpected? How do you delight your clients?

"Ask yourself, am I providing a referable experience?"
- Dave Silva, Dave Silva Realty Team (Re/Max)

So, that's what it comes down to: trusting relationships and a remarkable client experience. I'd love to tell you that I've found 6 quick, easy tips for accomplishing these two objectives and earning tons of referrals. But it's just not that simple.

Instead, I have 6 not-so-quick or easy steps to earning referrals.

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Why Real Estate Agents Must Re-examine Their Relationship With Time (Before It Runs Out)

Posted by Mark Cafiero on Jun 29, 2018 9:48:00 AM

“My parents are 88. OK? I have a good relationship with my parents. They live in Florida. Let’s say my parents live to be 92. I hope they live longer, but let’s say they live five years. I don’t have 5 years with my parents. I see my parents twice per year. That means I have TEN VISITS with my parents. So when I started to look at [things] like that, I made significant changes, like ‘OK I’m going to get on a plane and see my parents.’ And when I’m in those moments, my feet are on the ground. That’s where I am, because I only have a limited amount of time with them.”

-Jesse Itzler, on his relationship with time.

This is an extract from a podcast that I listened to a few weeks ago. I’ve thought about this statement every day since. Maybe the timing of it resonated with me because not long ago, I started to think about my commute to work.

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Pilot or Passenger II - Empathy: The Great Real Estate Agent Differentiator

Posted by Mark Cafiero on May 23, 2018 10:41:49 AM

Pilot or Passenger II - How Real Estate Agents Can Differentiate: The Sequel

A couple of weeks ago, in the first post of my Pilot or Passenger blog series, I wrote about how real estate agents can differentiate themselves (differently).  I suggested that everyone has their own unique gift—something that no other competitor could ever truly copy.  

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Pilot or Passenger: How real estate agents can differentiate...differently.

Posted by Mark Cafiero on May 15, 2018 4:02:00 PM

Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.

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10 Reasons Why Your Clients Should List During The Holidays [FREE TEMPLATE]

Posted by Jon Yourkin on Nov 10, 2017 10:54:33 AM

To many of your clients, selling a home during the holidays can be a stressful, painful, or even downright unproductive experience. They have some valid concerns:

"Our phone will ring all through Thanksgiving dinner!"

"We won't able to decorate the house like we usually do!"

"Earlier, you said the best time to list is during the spring and summer, when almost ALL home sales happen!"

However, while many of these pushbacks were true in years past, the way real estate is conducted and the way people buy homes has shifted dramatically in recent years.

To help you overcome these objections, we've put together a list of reasons why it's actually a great idea to list a home during the holidays! We also created a great marketing template you can use in your real estate CRM to share with your clients. You can copy and paste the text OR download the graphic.

There are a few ways you can use this:

  • Create an email campaign
  • Share it on Facebook
  • Publish it on your blog or as an article on LinkedIn

DOWNLOAD THE TEMPLATE NOW

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Introducing The Realvolve Top 10

Posted by Jon Yourkin on Oct 20, 2017 11:57:34 AM

Want to stay up-to-date with the latest in real estate marketing…but don’t have time to hunt down articles?

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Shape Your Real Estate Marketing Around These 6 Most Desirable Agent Traits

Posted by Sammy Harper on Aug 22, 2017 7:20:06 AM

When you’re developing your real estate marketing, it’s important to think about what will resonate with your target audience. What will home buyers and sellers be looking for in an agent? What type of person do they want to work with?

So, how do you create messaging that will resonate with home buyers and sellers? You start by gaining a deep understanding of your target audience and what they value most in a real estate agent.

The Balance published an article that lists six qualities and skills clients say they value in a real estate agent. We’ll go through each of these—in order, starting with the most important—and discuss how you can incorporate each into your real estate marketing.

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7 Blog Topic Ideas for Real Estate Agents

Posted by Dave Crumby on Sep 22, 2016 10:22:00 AM
When it comes to nurturing relationships and earning people’s trust, blogging is one of the smartest marketing activities in which a real estate agent can invest.

By sharing your knowledge, you build credibility and establish yourself as an expert in the minds of your readers. Publishing and following up on a regular basis keeps you top of mind. Plus, there’s always that added bonus—while you’re focusing on providing high value information to your current clients, other people searching the web are finding your content, too.

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