Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.
To many of your clients, selling a home during the holidays can be a stressful, painful, or even downright unproductive experience. They have some valid concerns:
"Our phone will ring all through Thanksgiving dinner!"
"We won't able to decorate the house like we usually do!"
"Earlier, you said the best time to list is during the spring and summer, when almost ALL home sales happen!"
However, while many of these pushbacks were true in years past, the way real estate is conducted and the way people buy homes has shifted dramatically in recent years.
To help you overcome these objections, we've put together a list of reasons why it's actually a great idea to list a home during the holidays! We also created a great marketing template you can use in your real estate CRM to share with your clients. You can copy and paste the text OR download the graphic.
There are a few ways you can use this:
- Create an email campaign
- Share it on Facebook
- Publish it on your blog or as an article on LinkedIn
Want to stay up-to-date with the latest in real estate marketing…but don’t have time to hunt down articles?
When you’re developing your real estate marketing, it’s important to think about what will resonate with your target audience. What will home buyers and sellers be looking for in an agent? What type of person do they want to work with?
So, how do you create messaging that will resonate with home buyers and sellers? You start by gaining a deep understanding of your target audience and what they value most in a real estate agent.
The Balance published an article that lists six qualities and skills clients say they value in a real estate agent. We’ll go through each of these—in order, starting with the most important—and discuss how you can incorporate each into your real estate marketing.
By sharing your knowledge, you build credibility and establish yourself as an expert in the minds of your readers. Publishing and following up on a regular basis keeps you top of mind. Plus, there’s always that added bonus—while you’re focusing on providing high value information to your current clients, other people searching the web are finding your content, too.
As a real estate agent, you know that promotional tactics like direct mail and online advertising are often a waste of money and effort. What really brings in new business is nurturing your existing relationships and building new ones.
There is one marketing tactic, however, that can actually enhance your relationship nurturing/building efforts:
Hawaii Life Real Estate Brokerage is doing some of best marketing around:
For marketing to be good, it has to be done with impact, quality, value, and it has to last. This is easier said that done.
I received this in the mail from my friend Matt Beall - one of the Founders of Hawaii Life (Brokerage). This is the 3rd issue of a publication they produce and mail to their contacts.
It's beyond good, it's extraordinary. And I'm sharing to show an example of what great marketing, marketing with legs, is. Why is it that good?