Real estate lead generation can be tricky, costly, competitive, and sometimes confusing. If you want a less expensive alternative that is still highly effective and helps you stand out from the crowd, then you need to start a blog…like, now!
It’s no secret that over 88% of homebuyers look online for information during their home search. And as a result, digital content marketing has become a new opportunity for real estate agents to find new leads. This type of marketing channel is relatively inexpensive, highly effective, and less competitive than other channels like online paid advertising.
Within 6 months of starting a focused blogging effort, you'll be able to outshine other agents in your local area. Anyone who is searching for home-buying information in your area is going to find you!
Continue reading to learn about 4 reasons why blogging is a smart strategy for real estate lead generation.