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7 Steps to Getting Leads as a New Real Estate Agent

Posted by Sammy Harper on Oct 4, 2017 11:35:52 AM

Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life.

Getting started as a real estate agent can feel daunting. How do you win your first client when you have zero experience? How do you generate leads when you have no client success stories to share?

The good news: Every other agent started out right where you are, and thousands of them have succeeded in building thriving real estate businesses. There is a wealth of knowledge to be learned from them. In this blog post, I’ll share some of these lessons and provide a step-by-step guide to generating leads as a new real estate agent.

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The "Blink Moment": How To Connect With People As A Real Estate Agent

Posted by Dave Crumby on Sep 28, 2017 5:00:00 AM

We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences "blink moments."

The “blink moment” I'm most interested in has to do with relationships. Particularly, that moment when you realize the person in front of you is someone worth hanging on to.

When I was in 6th grade, I traveled on a school-sponsored chess tournament. During a match, I heard a kid start laughing a couple tables behind me (he was laughing because he'd lost his match so quickly). I turned around, made eye contact, and we ended up hanging out when the tournament was over... we've been best friends ever since. That kid’s name was Billy. Today, he's a Colonel in the Air Force but to me, he's just that laughing kid.

Think back to when you first met your best friend, or your significant other. Now recall the moment you “clicked.” Remember how that felt? You realized how totally comfortable you were talking to them. They were really listening to what you were saying, and you were doing the same. It felt genuine. You were able to be your real, true self, and they were, too. And when you parted ways, you were both left wanting more.

There are lessons here that can be applied to your real estate business and the way you build relationships. By examining these types of meetings—these interactions that resulted in mutual attraction—we can better understand how to make more immediate, genuine connections with our leads and the people we meet in passing.

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The Truth About Buying Online Real Estate Leads

Posted by Dale Warner on Aug 1, 2017 2:08:49 PM

Have you ever paid for real estate leads?

Or, to phrase it another way, have you ever advertised on Zillow, Trulia, or Realtor.com? Have you ever run a pay-per-click (PPC) campaign through Google AdWords or Bing Ads?

Whether you’re new to the real estate biz or a seasoned veteran, we now have statistics that show the effectiveness of purchased real estate leads. And statistics don’t lie, so get ready to learn the truth about buying real estate leads.

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