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"Man vs. Machine"... Is Zillow the Amazon of the real estate business?

Posted by Mark Cafiero on Aug 23, 2018 11:19:10 AM

How can we survive Man vs. Machine?

In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His argument was based on some real data about percentages of agent lead sourcing, that less than 11% of our leads actually come from web-purchased.

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Podcasting for Real Estate Agents: 6 Reasons Why You Should Not Wait to Start Your Own

Posted by Mark Cafiero on Aug 16, 2018 10:09:58 AM

Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a podcast while they jog, or watch a video on the train to work.

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6 Things Real Estate Agents Can Learn From Doctors About Delivering Bad News

Posted by Mark Cafiero on Aug 9, 2018 8:54:29 AM

There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and achieving the most loyalty humanly possible, one of the greatest gifts we can all give ourselves is the ability to stare our fears right in the face during those times when we must deliver the not-so-great news that occasionally interrupts our victories.

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6 Not-So-Quick or Easy Steps To Earn Real Estate Referrals

Posted by Sammy Harper on Aug 7, 2018 3:49:26 PM

There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email signature.

These are all full of great tactical advice. I'm even going to link to some of these articles in a few minutes, so you'll be able to check them out—but don't jump ahead just yet.

“There is no magic shortcut. Contrary to what the gurus tell you, referrals need to be earned; they are not given simply for the asking.”
- Kendyl Young, DIGGS

That's the most important thing to understand about referrals. You have to earn them. You have to build trust. Without laying a foundation of trust, even the cleverest referral script or rewards program in the world will have you coming up empty.

In addition to building trust, you need to examine your process and make sure you're providing a memorable, remarkable experience—something people will be moved to talk about. What do you do that is unexpected? How do you delight your clients?

"Ask yourself, am I providing a referable experience?"
- Dave Silva, Dave Silva Realty Team (Re/Max)

So, that's what it comes down to: trusting relationships and a remarkable client experience. I'd love to tell you that I've found 6 quick, easy tips for accomplishing these two objectives and earning tons of referrals. But it's just not that simple.

Instead, I have 6 not-so-quick or easy steps to earning referrals.

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How A Blog Can Help With Real Estate Lead Generation

Posted by Jon Yourkin on Mar 24, 2018 9:32:01 AM

Real estate lead generation can be tricky, costly, competitive, and sometimes confusing. If you want a less expensive alternative that is still highly effective and helps you stand out from the crowd, then you need to start a blog…like, now!

It’s no secret that over 88% of homebuyers look online for information during their home search. And as a result, digital content marketing has become a new opportunity for real estate agents to find new leads. This type of marketing channel is relatively inexpensive, highly effective, and less competitive than other channels like online paid advertising.

Within 6 months of starting a focused blogging effort, you'll be able to outshine other agents in your local area. Anyone who is searching for home-buying information in your area is going to find you!

Continue reading to learn about 4 reasons why blogging is a smart strategy for real estate lead generation.

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The "Blink Moment": How To Connect With People As A Real Estate Agent

Posted by Dave Crumby on Mar 14, 2018 11:40:00 AM

We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences "blink moments."

The “blink moment” I'm most interested in has to do with relationships. Particularly, that moment when you realize the person in front of you is someone worth hanging on to.

When I was in 6th grade, I traveled on a school-sponsored chess tournament. During a match, I heard a kid start laughing a couple tables behind me (he was laughing because he'd lost his match so quickly). I turned around, made eye contact, and we ended up hanging out when the tournament was over... we've been best friends ever since. That kid’s name was Billy. Today, he's a Colonel in the Air Force but to me, he's just that laughing kid.

Think back to when you first met your best friend, or your significant other. Now recall the moment you “clicked.” Remember how that felt? You realized how totally comfortable you were talking to them. They were really listening to what you were saying, and you were doing the same. It felt genuine. You were able to be your real, true self, and they were, too. And when you parted ways, you were both left wanting more.

There are lessons here that can be applied to your real estate business and the way you build relationships. By examining these types of meetings—these interactions that resulted in mutual attraction—we can better understand how to make more immediate, genuine connections with our leads and the people we meet in passing.

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7 Steps to Getting Leads as a New Real Estate Agent

Posted by Sammy Harper on Oct 4, 2017 11:35:52 AM

Welcome to the world of real estate!

If you do it right, you’re going to build a successful business that will change your life.

Getting started as a real estate agent can feel daunting. How do you win your first client when you have zero experience? How do you generate leads when you have no client success stories to share?

The good news: Every other agent started out right where you are, and thousands of them have succeeded in building thriving real estate businesses. There is a wealth of knowledge to be learned from them. In this blog post, I’ll share some of these lessons and provide a step-by-step guide to generating leads as a new real estate agent.

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The Truth About Buying Online Real Estate Leads

Posted by Dale Warner on Aug 1, 2017 2:08:49 PM

Have you ever paid for real estate leads?

Or, to phrase it another way, have you ever advertised on Zillow, Trulia, or Realtor.com? Have you ever run a pay-per-click (PPC) campaign through Google AdWords or Bing Ads?

Whether you’re new to the real estate biz or a seasoned veteran, we now have statistics that show the effectiveness of purchased real estate leads. And statistics don’t lie, so get ready to learn the truth about buying real estate leads.

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