Alright real estate agents, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of your real estate email marketing.
As I’ve mentioned before, we are very fortunate to have thousands of email subscribers, which gives us the opportunity to test, track, and analyze a lot of different elements to determine what makes a solid email marketing campaign.
Recently, I was asked a great question: How can something (like an email subject line) possibly be short, compelling, funny, and eye-catching all at the same time? I know. It doesn’t make much sense.
As I asked some of our customers about the best subject lines they’re using in Realvolve, I got even more pressing questions:
- Are shorter subject lines better?
- How many words should I have in my subject line to get more opens?
- Does subject line length even matter?
I find that the answers to those questions live in the data and tracking tools you’re using to determine what’s working and what’s not.
In this post, I’ll walk you through how I collected and analyzed data to determine the ideal word count for writing subject lines that will earn you more opens and better engagement (clicks).