Due to the highly competitive nature of real estate, how you equip your tactical toolset is a priority that should never be taken lightly. Even the best free CRM in real estate may not be the best option for real estate agents looking to grow their business on a budget.
To survive in tomorrow’s market amidst a constantly evolving industry, agents need to be highly well-rounded on all aspects of their professional existence. Since it’s rare that we can be equally excellent marketers, managers, negotiators, sellers, administrators, and relationship managers, we must rely on software and other tools to compensate for our areas for improvement and automate our most time-consuming tasks (thus freeing up time for more sophisticated priorities).
To survive, you must be able to adapt to changing conditions and refine your skill sets across the board. Depending on where you are in your career, budgeting and prioritizing are also important, especially if you’re handling fewer than 10 transactions per year with hope to grow.
And when it comes to choosing a CRM, the seed you plant is one that should be selected carefully (with the future in mind)!