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4 Ways A Real Estate CRM Can Increase Your Profitability

Posted by Gary David Hall on Jan 9, 2018 11:00:00 AM
Anyone who has used a real estate CRM to run their business will tell you that making good use of one is a no-brainer. A CRM allows you to build detailed client profiles, oversee transaction management, and be more organized and productive. But did you know using a CRM can also increase your profitability?

How? Well, for starters, one of the basic benefits of a CRM is being able to quickly find the information you want. That saves time—and, as we all know, time is money.

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5 Ways You Can Use Your Database to Create More Transactions for 2018

Posted by Kendyl Young on Jan 1, 2018 2:30:00 PM

For most real estate agents, the majority of their business comes from people they already know. It's true for nearly every type of agent out there, whether they're small, large, new, or experienced.

This means that if you were better about marketing to these people—to your “Sphere of Influence” (SOI)—you would be selling more homes.

This is simple logic.

The perfect time to invest in your business is right now, at the start of a new year. No matter how busy you think you might be, you aren't as busy as you will be during the spring rush.

Here are 5 ways you can use your database to create more transactions for 2018.

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10 Real Estate Lead Conversion Emails You'll Want to Send In 2018

Posted by Jon Yourkin on Dec 31, 2017 2:30:00 PM

You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital.

It's no secret that 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents.

Millennials will be the largest group of homebuyers (at 34% and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent.

These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are.

So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns.

To help you get a jump start on 2018, here are 10 real estate email templates (laid out in our real estate CRM) that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click through rates!) 

GET THE TEMPLATES NOW

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How To Convert More Online Real Estate Leads with a CRM

Posted by Gary David Hall on Dec 19, 2017 10:34:08 AM

Where do your leads come from?

Probably from a variety of sources: referrals, ad calls, expireds, door knocking...and from online lead generation websites.

You've heard us say before that online leads shouldn't be your top priority—but that doesn't mean they have to be totally absent from your lead generation strategy. In fact, I've been a huge advocate of using web leads my entire career.

I started in real estate sales in 1987. The internet wasn’t in common usage until the late 90s. At that time, I remember coaches telling agents to sift through web leads and only pursue the hot buyers and sellers. (Really! They really said that!) But the truth is, internet leads are gold if you have a good nurturing system.

In this blog post, I'm going to talk about some tactics for using your real estate CRM to convert your online leads into clients.

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How To Enhance Your Real Estate Marketing By Segmenting Your Contacts

Posted by Gary David Hall on Dec 11, 2017 8:02:00 AM

In an industry like real estate, where relationships are essential to success, you can’t rely on mass marketing strategies alone. Sure, that big monthly email campaign to your entire sphere of influence (SOI) is important for staying in touch...but you also need to connect with each individual on a more personal level. You need a micro marketing strategy.

That’s where segmenting comes into play.

In this blog post, learn how segmenting your contacts in your real estate CRM will allow you to create marketing messages that are much more targeted and personal.

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Your Brain (and Real Estate Business) on Workflows

Posted by Dale Warner on Dec 8, 2017 7:05:00 AM

Have you ever found yourself wishing you were more successful?

I wish I had as many listings as Jan. I wish I had a huge team like John. I wish I had a nice car like Jamie…

In business, wishes don’t come true. Well-executed plans do. You CAN get better if you’re deliberate about it. Develop a process for your real estate business, put it into workflows, and execute the same steps over and over again. This slow, repetitive approach—in which you make incremental progress toward your goals—is the true key to success.

In this video, learn how workflows rewire your brain and force you to reconsider the path to success.

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5 Steps To Building Your 2018 Real Estate Marketing Budget

Posted by Jon Yourkin on Dec 5, 2017 9:29:40 AM

It's that time of year again—the time when real estate agents should be figuring out how much marketing it's going to take to meet or beat their goals in the coming year.

Here at Realvolve, we’ve started outlining our goals and initiatives for next year, so I thought I would share some insight on how you can build your real estate marketing budget for 2018. We realize most of you might not have a marketing team behind you, but these 5 quick steps can really help simplify your budgeting process.

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Heroku server tuning using Unicorn: Reduce dynos and improve utilization

Posted by Rohan Pujari on Nov 30, 2017 7:35:00 AM

This is a Realvolve Engineering blog post that provides insight into the inner workings of our software.

This article is about improving our app server configuration, especially for web apps running on Heroku PasS. In this article, we will share our lessons learned and discuss how we can optimally use Heroku dynos without any need of aggressively scaling in dyno counts as the traffic grows.

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No time for prospecting? Here's a solution for busy real estate agents.

Posted by Gary David Hall on Nov 29, 2017 11:00:00 AM

I would have to rate the following call as one of my "Top 3 Phone Calls I Hate." It’s a little longer than this in reality, but the short version sounds something like this:

“Hi [Prospect], how are you?”

“Great! But I already listed my house/bought a house three months ago, if that’s why you’re calling.”

“Okay, thanks. I’ll go beat myself up now. Bye!”

Three months ago! How did that happen?

Basically, something fell through the cracks. You got busy, stopped prospecting, and allowed some other agent to swoop in and snatch up your potential lead.

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Realvolve ranked among Comparably's Best CEOs of 2017

Posted by Jon Yourkin on Nov 29, 2017 7:00:00 AM

Realvolve, a leading Real Estate CRM platform, has been named in Comparably’s annual list of Best CEOs for 2017.

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