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10 Slimy Sales Tactics For Real Estate Agents To Avoid (and what to do instead!)

Posted by Sammy Harper on Jun 5, 2018 10:14:41 AM

Unlike homebuyers of decades past (those poor Internetless saps who didn't have access to Google or Yelp or greatschools.org), today's real estate consumers have countless resources for information. The web is full of bloggers offering their best home-buying tips, news articles about the current state of the real estate market, unfiltered agent reviews, and property listings galore.

Today's homebuyers come to the table well-informed. They can spot a pushy, deceptive sales tactic from a mile away.

For the real estate industry, this is good news all around. It means clients don't get manipulated and swindled. And for agents, it means the good guys—the genuine, hardworking, honest, ethical real estate agents who put their clients' interests first—always get to win.

In my experience, almost all real estate agents are good guys. But there are a few bad apples out there who put their own interests ahead of the people they're supposed to be helping. These real estate agents provide us with a great list of what NOT to do. So take a gander at this post and make sure you're not unintentionally engaging in any of these pushy, manipulative, or downright deceptive sales tactics.

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Calculating Conversion Rates for Real Estate Leads

Posted by Jon Yourkin on May 25, 2018 3:32:58 PM

Last year I had a blast during my webinar discussing how to optimize the real estate funnel from top to bottom. During my webinar, I received a lot of questions about calculating conversion rates for real estate leads. And one of the biggest issues I hear each day after talking with Realtors is that they have no idea what the conversion rate is with their marketing efforts or marketing channels.

If this is you, don’t worry. I can walk you through the calculations I use every day when I analyze our marketing efforts here at Realvolve!

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Pilot or Passenger II - Empathy: The Great Real Estate Agent Differentiator

Posted by Mark Cafiero on May 23, 2018 10:41:49 AM

Pilot or Passenger II - How Real Estate Agents Can Differentiate: The Sequel

A couple of weeks ago, in the first post of my Pilot or Passenger blog series, I wrote about how real estate agents can differentiate themselves (differently).  I suggested that everyone has their own unique gift—something that no other competitor could ever truly copy.  

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Pilot or Passenger: How real estate agents can differentiate...differently.

Posted by Mark Cafiero on May 15, 2018 4:02:00 PM

Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors have a desire to differentiate.

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4 Reasons Why Extroverts Make Great Real Estate Agents

Posted by Sammy Harper on May 11, 2018 10:05:49 AM

Being a real estate agent means interacting with people day in and day out. You have to love people to love this gig. And that’s why it might seem like introverted real estate agents are at disadvantage. They’re not, though. Introverts actually make great real estate agents.

There are TONS of articles all over the internet touting the virtues of being an introvert—Why Introverts Make Better CEOs, 5 Reasons Why Introverts Are Great Leaders, etc.

But what about extroverts? Is being introverted really better? Are extroverts actually the ones at a disadvantage?

No way.

Both personality types have strengths and weaknesses, and both personality types make great real estate agents. It’s just that introverts have traditionally been viewed as the underdog, so there's a need to make a case against that misconception. But if articles like Why Being Introverted Is The Best Thing Ever are getting you down, here’s a blog post for you, fearless extrovert.

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5 Cool Ways Real Estate Agents Can Use Instagram

Posted by Sammy Harper on May 2, 2018 10:09:01 AM

Let me start by saying that Instagram is not for everyone. If social media marketing isn't exactly your favorite way to promote your real estate business—if you get more pleasure out of clipping your toe nails than you do live-streaming an open house or posting pretty listing photos—you should keep things simple and just stick to Facebook (the most widely-used social network after YouTube).

But if you love using technology to connect with people and already have an engaged following on Facebook, why not give the next most popular social network a try?

Instagram: The Basics

Here is a quick rundown of what you need to know about Instagram:

  • Instagram is photo and video-sharing social network.
  • Everything is done through the app on your phone (although there is a "lite" desktop-friendly website for viewing posts).
  • Tons of editing options make it easy to create polished and professional-looking images and videos.
  • It's an ideal platform for targeting a Millennial audience—60% of users are ages 18-34.

Now, if I still have your attention, let's get to the good part—the tactics! Read on to learn 5 ways you can use Instagram to grow your real estate business and strengthen your relationships.

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7 Reasons Why Transaction Management Is Easier With A Real Estate CRM

Posted by Sammy Harper on Apr 25, 2018 6:47:52 AM

Real estate transactions are complex. They require superhuman levels of organization, accountability, and attention to detail. Managing all of this in a filing cabinet, or in Excel spreadsheets...if you've tried it, you know it's utter madness.

To manage and coordinate your real estate transactions, you need to go digital with powerful software. And the best type of software you can use is a real estate CRMone that allows you to automate a huge portion of the work. You need software that will do things like:

  • Remind you to request missing documents
  • Send personalized emails on your behalf
  • Automatically update a contact's tag from Lead to Client

Here are 7 reasons why using a real estate CRM (one with powerful automation features!) will make transaction management a lot easier.

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5 Tips for Building Relationships With Millennial Homebuyers

Posted by Dave Crumby on Apr 23, 2018 1:15:00 PM

Today, the Millennial generation is the largest group of people in the country, with a population of 75.4 million. These are adults in the approximate age range of 19-35 years old (born in the ‘80s and early ‘90s). This puts them right in the sweet spot of being the newest generation of homebuyers (and sellers) for your real estate CRM database.

Studies show that each generation can be defined by unique characteristics. While it’s important to remember that generalizations aren’t always accurate—and that there are always exceptions to the rules—understanding these characteristics can provide some valuable insight.

This blog post will examine 5 tips for developing meaningful, lasting relationships with the 18- to 35-year-old crowd. Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg.

Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg. 

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Why Adaptation Is Crucial To Real Estate Success

Posted by Sammy Harper on Apr 20, 2018 1:05:00 PM

The following is a chapter ("Adaptation") from the book REAL: A Path to Passion, Purpose and Profits in Real EstateThe author of this chapter is Marc Siden, CEO of Onboard Informatics.

They say the road to true peace is acceptance. Perhaps it’s true that the path to managing through adversity in business follows the same principle. As the co-founder and CEO of a New York City self-funded start-up in its eleventh year in business, I sit in my office reflecting on where the curves in the road took us. It’s easy, in a way, to see where adaptability has taken us.

"Adaptability shouldn’t teach us to live in fear and be too safe. We should simply embrace the new realities of our times and formulate our real estate business strategies around them." - Marc Siden 

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The Value of Listening: Advice From One Real Estate Agent to Another

Posted by Dave Crumby on Apr 18, 2018 1:15:00 PM

A typical real estate agent spends 80-90% of their precious time chasing online leads, conducting marketing, networking, pushing services, and sending mass-canned emails. Perhaps agents should be listening? 

The following is an excerpt from the book REAL: A Path to Passion, Purpose and Profits in Real Estate to help agents understand the value of listening:

“A wise old owl lived in an oak,
The more he saw the less he spoke.
The less he spoke the more he heard.
Why can’t we all be like that wise old bird?”
– unknown

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