When you’re developing your real estate marketing, it’s important to think about what will resonate with your target audience. What will home buyers and sellers be looking for in an agent? What type of person do they want to work with?
So, how do you create messaging that will resonate with home buyers and sellers? You start by gaining a deep understanding of your target audience and what they value most in a real estate agent.
The Balance published an article that lists six qualities and skills clients say they value in a real estate agent. We’ll go through each of these—in order, starting with the most important—and discuss how you can incorporate each into your real estate marketing.