If you're new to Instagram, it can be a little intimidating. Sure, posting a photo is simple enough—but then you throw Stories into the mix, and you see[...]
Did you know that 40% of real estate clients prefer to communicate by text...but only 15% of agents do so? According to a report prepared by the California Association of REALTORS, the majority of rea[...]
Reaching out to your real estate leads on a regular basis with email is important for staying top of mind—but at some point, does it start to backfire? There’s a fine line between staying in touch and[...]
Labor Day has come and gone, which means it's officially fall and the perfect time to start thinking about and (sigh with me) planning for the holidays that will shortly be upon us. This is also the t[...]
Meaningful, productive conversations play an important role in building long-term relationships with your real estate clients. You use conversation to identify clients’ needs and provide information, [...]
It’s incredible how much technology has changed our world, even in just the last five years. Electric cars are on the rise; 3D printers are churning out shoes, prosthetic limbs, and violins; and smart[...]
You’ve secured a real estate license (congratulations!) and are ready to make this upcoming year your breakout season as an agent. But you can’t expect clients to magically appear before your eyes. Yo[...]
If you’re a seasoned real estate agent or broker, you know the basics of what it takes to get referrals. You have to provide excellent customer service during and after the transaction. You must earn [...]
It’s important to press pause every so often—to take a break from the incessant grind of daily tasks—and take a moment to evaluate the tools you’re using to get your job done. As a real estate agent, [...]
There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email s[...]
Unlike homebuyers of decades past (those poor Internetless saps who didn't have access to Google or Yelp or greatschools.org), today's real estate consumers have countless resources for information. T[...]
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