Some experts seem to think so. Others argue that it’s still an effective means of generating leads. But one thing’s for sure—it’s got nothing on warm calling.

What Is “Warm Calling?”

Warm calling is when you reach out to someone with whom you have had previous contact. They’re already in your CRM database. You know them and, more importantly, they remember being contacted by you. There’s already a tiny sprout of trust.

With warm leads, you know they have at least a little bit of interest in working with you. And you have useful data stored in your CRM, like what type of property they were looking at online or whether they have kids.  

And that’s the second part of warm calling—when you’re reaching out to someone you’ve already connected with, you are able to provide more value. You can offer to show them more properties like the ones they are interested in, let them know which neighborhoods have kid-friendly sidewalks, and so on.

Doesn’t this sound way better than calling a list of strangers who don’t know you, and who might have zero interest in buying or selling a home? Warm calling is less intrusive, and it feels way more genuine and human.

Read on to learn why warm calling works and how to use your CRM to make it happen!