Sometimes, DIYing your real estate marketing materials is more practical (and more budget-friendly) than hiring an agency or freelancer. There are tons of tools and resources to allow even the most novice of designers create great flyers, Facebook ads, business cards, and more.
But there are also a million things that could go wrong.
To avoid disaster, follow these 7 rules for designing your own real estate marketing materials.
I'm sure you've been there before...
Sitting at your computer or laptop...
Writing up the simplest email... which can sometimes take as long as 5-10 minutes—especially if you’re a perfectionist.
Not only do you have to figure out the right way to phrase your message so it makes sense to the client/vendor/agent/etc., but you also have to proofread for things like typos, weird formatting, and misplaced punctuation.
And it's never just one email; you might send dozens of emails in a single day. And all of those little 5-minute tasks really start to add up.
“The day is lost in 5-minute chunks.”
- Kendyl Young, owner/broker, DIGGS
When Kendyl Young, owner and broker at DIGGS, started using Realvolve several years ago, she made an incredible discovery.
She added up all of the emails, text messages, and social media posts she put out each month...and realized she was saving 200 hours each year (or 16 hours a month) by automating those tasks using templates and workflows.
Are you losing your day to 5-minute tasks? Read on to learn how templates will greatly reduce the amount of time you spend on emails, text messages, and social media posts.
There are millions of tech tools out there that were designed to make our lives and our work easier, more productive, more enjoyable—just somehow better.
A lot of these tools, you already know—Evernote, Facebook Ads Manager, and, of course, Realvolve. But with new software and apps being developed all the time, there’s no way you can keep up with all of the amazing tools that are available.
To put together this blog post, we scoured the web, dug through the app stores, and even asked our community of Realvolvers...and we unearthed some really cool tech tools for real estate agents. Check out the list—you’re bound to find something that will make your work (or life) better. (Update: Check out our new post 9 Lesser-Known Tech Tools for Real Estate Agents for even more tech tools).
Welcome to the world of real estate!
If you do it right, you’re going to build a successful business that will change your life.
Getting started as a real estate agent can feel daunting. How do you win your first client when you have zero experience? How do you generate leads when you have no client success stories to share?
The good news: Every other agent started out right where you are, and thousands of them have succeeded in building thriving real estate businesses. There is a wealth of knowledge to be learned from them. In this blog post, I’ll share some of these lessons and provide a step-by-step guide to generating leads as a new real estate agent.
If you’re a seasoned real estate agent or broker, you know the basics of what it takes to get referrals. You have to provide excellent customer service during and after the transaction. You must earn your client’s trust—and work hard to keep it. And after closing, you need to continue a steady flow of “touches” to stay top of mind.
Recently, I found myself wondering: What can you do on Facebook to help drive your referral business?
A lot, as it turns out.
Read on to learn how to use Facebook to stay top of mind, provide value, enhance relationships, and build trust...all in the name of generating referrals.
It’s incredible how much technology has changed our world, even in just the last five years. Electric cars are on the rise. Someone printed a 3-dimensional tortoise shell. People receive texts on their smartwatches.
These rapid developments in technology feel overwhelming sometimes. You wonder if smartphone addiction is a real medical affliction, if self-checkouts will make cashier jobs irrelevant, and if you’ll ever be able to escape the dings and pings of notifications coming from your phone, your computer, your watch, and even your refrigerator.
But technology is also wonderful. Long-lost relatives are reunited through viral Facebook posts. Online forums make troubleshooting software a thousand times faster. And you can push a button stuck to the inside of your pantry and have a crate of Pringles delivered to your doorstep in 48 hours.
Technology is deeply ingrained into our lives.
As a real estate agent, how does technology impact one of the most “human” aspects of your work—building relationships?
When you’re developing your real estate marketing, it’s important to think about what will resonate with your target audience. What will home buyers and sellers be looking for in an agent? What type of person do they want to work with?
So, how do you create messaging that will resonate with home buyers and sellers? You start by gaining a deep understanding of your target audience and what they value most in a real estate agent.
The Balance published an article that lists six qualities and skills clients say they value in a real estate agent. We’ll go through each of these—in order, starting with the most important—and discuss how you can incorporate each into your real estate marketing.
There’s a fine line between staying in touch and being annoying.
In this blog post, I’ll help you determine whether or not your emails have crossed that line. All you’ll need to do is ask yourself five questions:
And if it turns out you are annoying your leads, there’s no need to worry. I’ll tell you how to transform your emails from nuisance to must-read!
So, let’s dive deeper into each of these questions.
You have plenty of real estate leads coming in from your website...but that’s where the action stops. They’re not interested in doing a walkthrough of your property, they’re not answering your emails, and you can’t seem to nail down a second phone call.
What gives?
In this post, we’ll shed some light on why your real estate leads might not be converting to clients. Read on to find out if you are making any of these common mistakes!
Did you know that 40% of real estate clients prefer to communicate by text...but only 15% of agents do so?
According to a report prepared by the California Association of REALTORS, the majority of real estate agents are not taking advantage of text messaging. Have you incorporated this into your process? If not, it’s time to give texting a try!
Read on to learn how to make texting an effective part of every step of your process, from lead follow-up and marketing to the client experience and your repeat/referral strategy.
