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Sammy Harper

Content Writer

Recent Posts

10 Cool Tech Tools for Real Estate Agents (That You Might Not Know About)

Posted by Sammy Harper on Nov 1, 2017 8:41:08 AM

There are millions of tech tools out there that were designed to make our lives and our work easier, more productive, more enjoyable—just somehow better.

A lot of these tools, you already know—Evernote, Facebook Ads Manager, and, of course, Realvolve. But with new software and apps being developed all the time, there’s no way you can keep up with all of the amazing tools that are available.

To put together this blog post, we scoured the web, dug through the app stores, and even asked our community of Realvolvers...and we unearthed some really cool tech tools for real estate agents. Check out the list—you’re bound to find something that will make your work (or life) better.

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7 Steps to Getting Leads as a New Real Estate Agent

Posted by Sammy Harper on Oct 4, 2017 11:35:52 AM

Welcome to the world of real estate!

If you do it right, you’re going to build a successful business that will change your life.

Getting started as a real estate agent can feel daunting. How do you win your first client when you have zero experience? How do you generate leads when you have no client success stories to share?

The good news: Every other agent started out right where you are, and thousands of them have succeeded in building thriving real estate businesses. There is a wealth of knowledge to be learned from them. In this blog post, I’ll share some of these lessons and provide a step-by-step guide to generating leads as a new real estate agent.

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How To Generate Real Estate Referrals Through Facebook

Posted by Sammy Harper on Sep 14, 2017 9:08:00 AM

If you’re a seasoned real estate agent or broker, you know the basics of what it takes to get referrals. You have to provide excellent customer service during and after the transaction. You must earn your client’s trust—and work hard to keep it. And after closing, you need to continue a steady flow of “touches” to stay top of mind.

Recently, I found myself wondering: What can you do on Facebook to help drive your referral business?

A lot, as it turns out.

Read on to learn how to use Facebook to stay top of mind, provide value, enhance relationships, and build trust...all in the name of generating referrals.

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The DOs and DON’Ts of Building Real Estate Relationships in the Digital Age

Posted by Sammy Harper on Sep 6, 2017 9:03:00 AM

It’s incredible how much technology has changed our world, even in just the last five years. Electric cars are on the rise. Someone printed a 3-dimensional tortoise shell. People receive texts on their smartwatches.

These rapid developments in technology feel overwhelming sometimes. You wonder if smartphone addiction is a real medical affliction, if self-checkouts will make cashier jobs irrelevant, and if you’ll ever be able to escape the dings and pings of notifications coming from your phone, your computer, your watch, and even your refrigerator.

But technology is also wonderful. Long-lost relatives are reunited through viral Facebook posts. Online forums make troubleshooting software a thousand times faster. And you can push a button stuck to the inside of your pantry and have a crate of Pringles delivered to your doorstep in 48 hours.

Technology is deeply ingrained into our lives.

As a real estate agent, how does technology impact one of the most “human” aspects of your work—building relationships?

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Shape Your Real Estate Marketing Around These 6 Most Desirable Agent Traits

Posted by Sammy Harper on Aug 22, 2017 7:20:06 AM

When you’re developing your real estate marketing, it’s important to think about what will resonate with your target audience. What will home buyers and sellers be looking for in an agent? What type of person do they want to work with?

So, how do you create messaging that will resonate with home buyers and sellers? You start by gaining a deep understanding of your target audience and what they value most in a real estate agent.

The Balance published an article that lists six qualities and skills clients say they value in a real estate agent. We’ll go through each of these—in order, starting with the most important—and discuss how you can incorporate each into your real estate marketing.

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Are Your Emails Annoying Your Real Estate Leads? Ask Yourself These 5 Questions

Posted by Sammy Harper on Aug 14, 2017 9:13:30 AM
Reaching out to your real estate leads on a regular basis is important for staying top of mind—but at some point, does it start to backfire?

There’s a fine line between staying in touch and being annoying.

In this blog post, I’ll help you determine whether or not your emails have crossed that line. All you’ll need to do is ask yourself five questions:

  • Is my email useful?
  • Is it relevant?
  • Is it a quick read?
  • Is everything in good working order?
  • Are my recipients engaged?

And if it turns out you are annoying your leads, there’s no need to worry. I’ll tell you how to transform your emails from nuisance to must-read!

So, let’s dive deeper into each of these questions.

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5 Reasons Why Your Real Estate Leads Aren’t Converting

Posted by Sammy Harper on Jul 20, 2017 8:39:57 AM

You have plenty of real estate leads coming in from your website...but that’s where the action stops. They’re not interested in doing a walkthrough of your property, they’re not answering your emails, and you can’t seem to nail down a second phone call.

What gives?

In this post, we’ll shed some light on why your real estate leads might not be converting to clients. Read on to find out if you are making any of these common mistakes!

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3 Clever Ways To Use Text Messaging For Your Real Estate Business

Posted by Sammy Harper on Jun 27, 2017 8:47:36 AM

Did you know that 40% of real estate clients prefer to communicate by text...but only 15% of agents do so?

According to a report prepared by the California Association of REALTORS, the majority of real estate agents are not taking advantage of text messaging. Have you incorporated this into your process? If not, it’s time to give texting a try!

Read on to learn how to make texting an effective part of every step of your process, from lead follow-up and marketing to the client experience and your repeat/referral strategy.

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5 Steps To Growing Your Real Estate Business With “Warm Calling”

Posted by Sammy Harper on Jun 14, 2017 11:14:39 AM
Is cold calling dead?

Some experts seem to think so. Others argue that it’s still an effective means of generating leads. But one thing’s for sure—it’s got nothing on warm calling.

What Is “Warm Calling?”

Warm calling is when you reach out to someone with whom you have had previous contact. They’re already in your CRM database. You know them and, more importantly, they remember being contacted by you. There’s already a tiny sprout of trust.

With warm leads, you know they have at least a little bit of interest in working with you. And you have useful data stored in your CRM, like what type of property they were looking at online or whether they have kids.  

And that’s the second part of warm calling—when you’re reaching out to someone you’ve already connected with, you are able to provide more value. You can offer to show them more properties like the ones they are interested in, let them know which neighborhoods have kid-friendly sidewalks, and so on.

Doesn’t this sound way better than calling a list of strangers who don’t know you, and who might have zero interest in buying or selling a home? Warm calling is less intrusive, and it feels way more genuine and human.

Read on to learn why warm calling works and how to use your CRM to make it happen!

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4 Reasons You Lost The Listing (And How A CRM Can Help)

Posted by Sammy Harper on Jun 2, 2017 10:03:00 AM

Losing clients and listings isn’t fun, but it’s something every real estate agent experiences. Sometimes it’s beyond your control—maybe the client is just utterly unreasonable (one agent lost a client because she couldn’t be available on her wedding day!) or maybe they’re best buds with another agent.

Sometimes, though, it’s on you. (I know, I know, harsh!)

It’s true, though—we all make mistakes. It’s what makes us so delightfully human and interesting. It’s how we learn how to do things better. As Napoleon Hill said, “Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.”

Many of the mistakes that lead to the loss of a listing or client can be solved by one tool: a real estate customer relationship management (CRM) system. When combined with the right strategy, using a CRM system can really drive success for your real estate business.

There’s a great article on Inman News that lists reasons why agents lose deals. Let’s take a look at some of these common mistakes and talk about how a real estate CRM could help you avoid making them in the future.
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