<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=852607661516741&amp;ev=PageView&amp;noscript=1">

Sammy Harper

Content Writer

Recent Posts

9 Lesser-Known Tech Tools for Real Estate Agents

Posted by Sammy Harper on Aug 15, 2018 7:41:07 AM

It’s important to press pause every so often—to take a break from the incessant grind of daily tasks—and take a moment to evaluate the tools you’re using to get your job done.

As a real estate agent, your digital toolbox probably contains an email program, a CRM, perhaps a social media scheduling app, some simple design tools, and maybe even your own client-facing app for viewing listings.

But what if there was just one more app that could really give you a competitive edge, or at least make one aspect of your job a little easier?

We asked real estate agents and Realvolve staffers for some of their favorite lesser-known (but seriously awesome) apps and tools, and the result was this list. We hope you find something valuable here! (Miss our first batch of cool tech tools? Check out our previous blog post 10 Cool Tech Tools for Real Estate Agents for even more inspiration).

Read More



6 Not-So-Quick or Easy Steps To Earn Real Estate Referrals

Posted by Sammy Harper on Aug 7, 2018 3:49:26 PM

There are thousands of articles on the web offering scripts for asking for referrals, ideas for “referral rewards programs,” and marketing ideas that involve including “I <3 referrals” in your email signature.

These are all full of great tactical advice. I'm even going to link to some of these articles in a few minutes, so you'll be able to check them out—but don't jump ahead just yet.

“There is no magic shortcut. Contrary to what the gurus tell you, referrals need to be earned; they are not given simply for the asking.”
- Kendyl Young, DIGGS

That's the most important thing to understand about referrals. You have to earn them. You have to build trust. Without laying a foundation of trust, even the cleverest referral script or rewards program in the world will have you coming up empty.

In addition to building trust, you need to examine your process and make sure you're providing a memorable, remarkable experience—something people will be moved to talk about. What do you do that is unexpected? How do you delight your clients?

"Ask yourself, am I providing a referable experience?"
- Dave Silva, Dave Silva Realty Team (Re/Max)

So, that's what it comes down to: trusting relationships and a remarkable client experience. I'd love to tell you that I've found 6 quick, easy tips for accomplishing these two objectives and earning tons of referrals. But it's just not that simple.

Instead, I have 6 not-so-quick or easy steps to earning referrals.

Read More



10 Slimy Sales Tactics For Real Estate Agents To Avoid (and what to do instead!)

Posted by Sammy Harper on Jun 5, 2018 10:14:41 AM

Unlike homebuyers of decades past (those poor Internetless saps who didn't have access to Google or Yelp or greatschools.org), today's real estate consumers have countless resources for information. The web is full of bloggers offering their best home-buying tips, news articles about the current state of the real estate market, unfiltered agent reviews, and property listings galore.

Today's homebuyers come to the table well-informed. They can spot a pushy, deceptive sales tactic from a mile away.

For the real estate industry, this is good news all around. It means clients don't get manipulated and swindled. And for agents, it means the good guys—the genuine, hardworking, honest, ethical real estate agents who put their clients' interests first—always get to win.

In my experience, almost all real estate agents are good guys. But there are a few bad apples out there who put their own interests ahead of the people they're supposed to be helping. These real estate agents provide us with a great list of what NOT to do. So take a gander at this post and make sure you're not unintentionally engaging in any of these pushy, manipulative, or downright deceptive sales tactics.

Read More



4 Reasons Why Extroverts Make Great Real Estate Agents

Posted by Sammy Harper on May 11, 2018 10:05:49 AM

Being a real estate agent means interacting with people day in and day out. You have to love people to love this gig. And that’s why it might seem like introverted real estate agents are at disadvantage. They’re not, though. Introverts actually make great real estate agents.

There are TONS of articles all over the internet touting the virtues of being an introvert—Why Introverts Make Better CEOs, 5 Reasons Why Introverts Are Great Leaders, etc.

But what about extroverts? Is being introverted really better? Are extroverts actually the ones at a disadvantage?

No way.

Both personality types have strengths and weaknesses, and both personality types make great real estate agents. It’s just that introverts have traditionally been viewed as the underdog, so there's a need to make a case against that misconception. But if articles like Why Being Introverted Is The Best Thing Ever are getting you down, here’s a blog post for you, fearless extrovert.

Read More



5 Cool Ways Real Estate Agents Can Use Instagram

Posted by Sammy Harper on May 2, 2018 10:09:01 AM

Let me start by saying that Instagram is not for everyone. If social media marketing isn't exactly your favorite way to promote your real estate business—if you get more pleasure out of clipping your toe nails than you do live-streaming an open house or posting pretty listing photos—you should keep things simple and just stick to Facebook (the most widely-used social network after YouTube).

But if you love using technology to connect with people and already have an engaged following on Facebook, why not give the next most popular social network a try?

Instagram: The Basics

Here is a quick rundown of what you need to know about Instagram:

  • Instagram is photo and video-sharing social network.
  • Everything is done through the app on your phone (although there is a "lite" desktop-friendly website for viewing posts).
  • Tons of editing options make it easy to create polished and professional-looking images and videos.
  • It's an ideal platform for targeting a Millennial audience—60% of users are ages 18-34.

Now, if I still have your attention, let's get to the good part—the tactics! Read on to learn 5 ways you can use Instagram to grow your real estate business and strengthen your relationships.

Read More



7 Reasons Why Transaction Management Is Easier With A Real Estate CRM

Posted by Sammy Harper on Apr 25, 2018 6:47:52 AM

Real estate transactions are complex. They require superhuman levels of organization, accountability, and attention to detail. Managing all of this in a filing cabinet, or in Excel spreadsheets...if you've tried it, you know it's utter madness.

To manage and coordinate your real estate transactions, you need to go digital with powerful software. And the best type of software you can use is a real estate CRMone that allows you to automate a huge portion of the work. You need software that will do things like:

  • Remind you to request missing documents
  • Send personalized emails on your behalf
  • Automatically update a contact's tag from Lead to Client

Here are 7 reasons why using a real estate CRM (one with powerful automation features!) will make transaction management a lot easier.

Read More



Why Adaptation Is Crucial To Real Estate Success

Posted by Sammy Harper on Apr 20, 2018 1:05:00 PM

The following is a chapter ("Adaptation") from the book REAL: A Path to Passion, Purpose and Profits in Real EstateThe author of this chapter is Marc Siden, CEO of Onboard Informatics.

They say the road to true peace is acceptance. Perhaps it’s true that the path to managing through adversity in business follows the same principle. As the co-founder and CEO of a New York City self-funded start-up in its eleventh year in business, I sit in my office reflecting on where the curves in the road took us. It’s easy, in a way, to see where adaptability has taken us.

"Adaptability shouldn’t teach us to live in fear and be too safe. We should simply embrace the new realities of our times and formulate our real estate business strategies around them." - Marc Siden 

Read More



Real Estate 101: Should I hire a Transaction Coordinator?

Posted by Sammy Harper on Apr 5, 2018 9:42:26 AM

Think back to your last several real estate transactions...did either of the following occur?

  • Something fell through the cracks. You forgot to do something, or you were a little late getting it done.
  • You got so bogged down by administrative tasks—paperwork, emails, etc.—that you spent too much time in front of a computer...and not enough time in front of people. In other words, you didn't have enough face-to-face time with your clients, or you didn't do nearly enough prospecting. Or you simply missed out on precious family time.

If you experienced one or both of these scenarios, you should consider enlisting the help of a real estate transaction coordinator.

Read More



[VIDEO] A CRM Story: "Help Wanted, No Real Estate Experience Required"

Posted by Sammy Harper on Apr 3, 2018 12:37:49 PM

Christian Nossum, broker of The Awesome Nossum Group in Seattle, was drowning in administrative work and left with very little time for prospecting. “I was losing my mind and reinventing the wheel for every transaction,” Christian said.

Rather than seeking out a seasoned real estate assistant to help run his business, he built out his entire process through workflows in a real estate CRM...and hired a 22-year-old with zero real estate experience to manage it all.

Christian and his assistant were kind enough to share their story in an informative and inspiring webinar. If you're short on time, read the summary below. But if you really want to learn something (and score some serious golden nuggets of information), be sure to check out the webinar recording. 

WATCH THE VIDEO NOW

Read More



How To Use Video Marketing To Earn More Real Estate Clients

Posted by Sammy Harper on Mar 19, 2018 8:19:27 AM

As a real estate agent, you are in the business of building relationships, so your marketing needs to be personal, human, and genuine. That's why video is the ultimate marketing tool for agents.

Don't limit yourself to sending out postcards and send e-blasts. Create and share videos. Let people see your warm smile and hear the passion in your voice.

Many experts say the best way to earn more real estate clients is to follow the Know/Like/Trust method. First, you have to share something about yourself to help them KNOW you; then, you must share something of value that will get them to LIKE you; finally, by proving that you always deliver on your promises, you can earn their TRUST.

In this blog post, I'll discuss some ways you can use video marketing to earn real estate clients by getting them to know, like, and trust you.

Read More




Learn More