Ah, the comfort zone. That cozy space where the heart beats steadily, palms stay dry, and breathing is easy. It’s different for everyone. For me, I’m most comfortable here, typing my words on a keyboard rather than saying them out loud. But maybe you would rather make a speech in front of thousands of people than try to write a blog post.
Meaningful, productive conversations play an important role in building long-term relationships with your real estate clients.
You use conversation to identify clients’ needs and provide information, which means you must be able to ask questions and communicate ideas clearly. Conversation also serves the purpose of getting to know one another and building trust, which is where knowing how to build rapport comes in handy.
In this blog post, learn strategies for showing your genuine interest, getting better answers to your questions, helping people feel comfortable talking to you, and forming deeper connections.
In an industry fraught with emotions and entirely dependent on relationships, it’s crucial for real estate agents to have a high level of emotional intelligence.
Emotional intelligence (or EI, as it’s often called) has become quite the buzzword in the business community. The concept gained popularity in the 90s after it was introduced by a pair of psychologists, and since then, there have been hundreds of books and probably billions of articles written on the topic.
Studies show that high levels of emotional intelligence are linked to successful careers and better relationships. TalentSmart, a company that provides emotional intelligence assessments and training, conducted research and found this compelling evidence:
- Emotional intelligence ranks at the top of a list of 34 workplace skills as the strongest predictor of success.
- 90% of top performers have high levels of EI, while only 20% of bottom performers have high EI.
- People with higher EI make an average of $29,000 more per year.
To learn more, check out Why You Need Emotional Intelligence to Succeed in Business.
Obviously, it’s important. But what is EI, really? What does emotional intelligence mean for a real estate agent? And do you have it?
That months-long process of helping your clients find their dream home has finally come to an end. The title has been transferred, you’ve received your commission, and you’ve given a nice bottle of wine as a closing gift.
The transaction is complete. Now the big question is whether your clients will remember the experience as positive or negative.
The key word here is “remember.” Because the way we remember experiences doesn’t always coincide with the way things actually went down. In fact, our memories of experiences are often shaped by just a few isolated moments.
The peak-end rule, founded by psychologist Daniel Kahneman, suggests that when we look back on an experience, our lasting impression isn’t formed by everything that happened, but rather by what happened at the peak (the most intense moment) and the end.
That means these two factors—the peak and the end—will play a huge role in how your clients look back on their experience, and whether or not they will refer you to friends.
If your real estate business consists of just you or only a small team, you probably shouldn’t be spending tons of time figuring out the intricacies of SEO. But with more and more people turning to the web to search for homes and agents, it’s not something you should be ignoring, either.
This SEO guide was written for those of you who are running a lean and mean real estate business. I’ll share just the essentials of what you need to know, and nothing more. Because you have more important things to do.
There’s one pretty obvious reason why real estate agents should talk to strangers: to meet new prospects. You never know who might be getting ready to buy or sell a home. Even if they aren’t ready now, you might make a friend (or at least a close acquaintance) who could become a client further down the road.
If you’ve known Realvolve for even a short amount of time—in particular, if you know Dave—you’ve come to realize that mindfulness is a core value of the company. You’ve also heard someone (probably Dave) tout the virtues of meditation as a means of achieving that mindfulness.
It sounds a bit hippie-dippy, especially to those of you who aren’t the hippie-dippy type. But meditation isn’t some strange, alternative path to business success. It has become a mainstream habit practiced by all types of people—from CEOs to day traders to neurosurgeons. And it can benefit real estate agents, too.