The ways you can follow up with real estate leads and prospects have increased considerably in the past decade. But the fundamentals of follow-up haven't changed...not to mention that the expansion of lead-gen opportunities in real estate has brought some new twists and turns to some of the same unresolved lead follow-up challenges.
Can you relate? You see that you have a new prospect or client to reach out to, so you look at the listing forms they've filled out and any other information you can gather about them. Then, you quickly type up a follow-up email asking to meet up for coffee or a showing. And then you wait. And wait. And wait some more.
They never respond.
The truth is, buyer and seller leads often require more than one email before they’ll take action—or even respond. So, it's up to you to figure out a way to connect with them multiple times without being obnoxious. In this post, we'll explore three tips for creating an email sequence that will get you the results you want.