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Jon Yourkin

Recent Posts

5 Steps To Building Your 2018 Real Estate Marketing Budget

Posted by Jon Yourkin on Dec 5, 2017 9:29:40 AM

It's that time of year again—the time when real estate agents should be figuring out how much marketing it's going to take to meet or beat their goals in the coming year.

Here at Realvolve, we’ve started outlining our goals and initiatives for next year, so I thought I would share some insight on how you can build your real estate marketing budget for 2018. We realize most of you might not have a marketing team behind you, but these 5 quick steps can really help simplify your budgeting process.

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Realvolve ranked among Comparably's Best CEOs of 2017

Posted by Jon Yourkin on Nov 29, 2017 7:00:00 AM

Realvolve, a leading Real Estate CRM platform, has been named in Comparably’s annual list of Best CEOs for 2017.

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5 of the Best Out-of-Office Messages for Real Estate Agents

Posted by Jon Yourkin on Nov 21, 2017 11:17:47 AM

Here at Realvolve, we send a lot of emails. And I always get excited during the holiday season because this is when I start to see a lot of great (and not so great) out-of-office messages from real estate agents.

If you're a 24/7 agent, you don't have a lot of time to get creative. But if you plan ahead, you can craft some awesome messages that will leave a lasting impression on your contacts.

I have a lot of out-of-office messages in my vault, and I'd like share a few of my favorites with you. Some are my personal go-to messages, some were designed for colleagues, and some I simply created in a pinch. Check out these 5 emails, and use these ideas to create your own out-of-office messages for your next vacation!

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10 Reasons Why Your Clients Should List During The Holidays [FREE TEMPLATE]

Posted by Jon Yourkin on Nov 10, 2017 10:54:33 AM

 

To many of your clients, selling a home during the holidays can be a stressful, painful, or even downright unproductive experience. They have some valid concerns:

"Our phone will ring all through Thanksgiving dinner!"

"We won't able to decorate the house like we usually do!"

"Earlier, you said the best time to list is during the spring and summer, when almost ALL home sales happen!"

However, while many of these pushbacks were true in years past, the way real estate is conducted and the way people buy homes has shifted dramatically in recent years.

To help you overcome these objections, we've put together a list of reasons why it's actually a great idea to list a home during the holidays! We also created a great marketing template you can use in your real estate CRM to share with your clients. You can copy and paste the text OR download the graphic.

There are a few ways you can use this:

  • Create an email campaign
  • Share it on Facebook
  • Publish it on your blog or as an article on LinkedIn

DOWNLOAD THE TEMPLATE NOW

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What To Do When Your Potential Client Doesn't Show Up For a Meeting [Free Scripts]

Posted by Jon Yourkin on Oct 25, 2017 7:15:55 AM

I observe this every day here at Realvolve.

One of our salespeople will call a prospect at the scheduled time of their meeting and the line rings and rings and rings. No answer. They send a short follow-up email to set up another call. Still nothing. Crickets...

They’ve made good on a promise to connect with the prospect, but they’re being met with radio silence. Can you relate? It’s a pain, isn’t it?

So, as a real estate agent, what should you do when the listing or transaction rests on the prospect’s responsiveness?

Should you panic? Should you give up? No way!

Here’s a behind-the-scenes look at how we effectively nudge our no-show prospects/clients—without feeling like our entire sales & marketing team is shouting into a black hole.

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Introducing The Realvolve Top 10

Posted by Jon Yourkin on Oct 20, 2017 11:57:34 AM

Want to stay up-to-date with the latest in real estate marketing…but don’t have time to hunt down articles?

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An Imperfect Understanding of Where Real Estate Relationships Come From

Posted by Jon Yourkin on Sep 18, 2017 9:18:13 AM
One of my all-time favorite movies is Moneyball, adapted from Michael Lewis’s book Moneyball: The Art of Winning an Unfair Game. In the first pivotal scene of the movie, Peter Brand explains to Billy Beane, the Oakland A's general manager, that the current methods of building a winning baseball team might be backwards.

“People who run ball clubs, they think in terms of buying players. Your goal shouldn’t be to buy players, your goal should be to buy wins. And in order to buy wins, you need to buy runs.”

Brand goes on to say that, when he looks at the way teams are currently managed, he sees “an imperfect understanding of where runs come from.”

Moneyball tells the story of how Beane built a winning team without paying outrageous salaries for the so-called top players. The same thinking can be applied to your real estate business: Your goal shouldn't be to buy leads; in order to win clients, you need relationships.

But the problem many agents face is an imperfect understanding of where relationships—authentic, meaningful relationships—come from.

The truth is, they can't be bought. Relationships must be nurtured, over time.

In this post, I’ll pull back the curtain a bit and show you how, here at Realvolve, we've designed a solid marketing strategy that you can use to build relationships that will drive more business.

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Planning & Tracking Your Real Estate Email Marketing Campaigns [Free Template]

Posted by Jon Yourkin on Aug 10, 2017 3:53:18 PM

I'll be transparent here—we send a lot of emails at Realvolve. And every single email is purposeful and sprinkled with a bit of passion. Why? Because we are able to plan, track, and evaluate the effectiveness of our email marketing campaigns with something as simple as an Excel spreadsheet... 

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4th of July Marketing Ideas for Real Estate Agents

Posted by Jon Yourkin on Jun 26, 2017 8:39:51 PM

BOOM! POP! BANG! CRACKLE! Before you know it, the Fourth of July is just a week away. Do you have a marketing plan ready to take advantage of this summer holiday? 

As a real estate agent, it’s important to be on everyone’s radar at this time of celebration and community. Here are a couple of quick and simple ideas to make your Independence Day marketing remarkable.

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Zen Of Real Estate and Why You Should Consider Using a CRM [Podcast]

Posted by Jon Yourkin on May 26, 2017 12:04:18 PM

Editor's Note: This post and podcast is an update of a post published in 2015 by Agent Caffeine (Kelly Mitchell). You can find the original post and podcast, filled with great insights about being the best real estate professional you can and on how a real estate CRM system can improve your business, here.


As Kelly Mitchell points out, the Zen approach to success in real estate can be challenging and rewarding at the same time.

"Often the way we are initially engaged in the business of real estate gives us the wrong idea. We all know we sign on for the most part as 'Independent Contractors' which is misleading unto itself."

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