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“People who run ball clubs, they think in terms of buying players. Your goal shouldn’t be to buy players, your goal should be to buy wins. And in order to buy wins, you need to buy runs.”
Brand goes on to say that, when he looks at the way teams are currently managed, he sees “an imperfect understanding of where runs come from.”
Moneyball tells the story of how Beane built a winning team without paying outrageous salaries for the so-called top players. The same thinking can be applied to your real estate business: Your goal shouldn't be to buy leads; in order to win clients, you need relationships.But the problem many agents face is an imperfect understanding of where relationships—authentic, meaningful relationships—come from.
The truth is, they can't be bought. Relationships must be nurtured, over time.
In this post, I’ll pull back the curtain a bit and show you how, here at Realvolve, we've designed a solid marketing strategy that you can use to build relationships that will drive more business.
I'll be transparent here—we send a lot of emails at Realvolve. And every single email is purposeful and sprinkled with a bit of passion. Why? Because we are able to plan, track, and evaluate the effectiveness of our email marketing campaigns with something as simple as an Excel spreadsheet...
BOOM! POP! BANG! CRACKLE! Before you know it, the Fourth of July is just a week away. Do you have a marketing plan ready to take advantage of this summer holiday?
As a real estate agent, it’s important to be on everyone’s radar at this time of celebration and community. Here are a couple of quick and simple ideas to make your Independence Day marketing remarkable.
Editor's Note: This post and podcast is an update of a post published in 2015 by Agent Caffeine (Kelly Mitchell). You can find the original post and podcast, filled with great insights about being the best real estate professional you can and on how a real estate CRM system can improve your business, here.
As Kelly Mitchell points out, the Zen approach to success in real estate can be challenging and rewarding at the same time.
"Often the way we are initially engaged in the business of real estate gives us the wrong idea. We all know we sign on for the most part as 'Independent Contractors' which is misleading unto itself."
The ways you can follow up with real estate leads and prospects have increased considerably in the past decade. But the fundamentals of follow-up haven't changed...not to mention that the expansion of lead-gen opportunities in real estate has brought some new twists and turns to some of the same unresolved lead follow-up challenges.
Can you relate? You see that you have a new prospect or client to reach out to, so you look at the listing forms they've filled out and any other information you can gather about them. Then, you quickly type up a follow-up email asking to meet up for coffee or a showing. And then you wait. And wait. And wait some more.
They never respond.
The truth is, buyer and seller leads often require more than one email before they’ll take action—or even respond. So, it's up to you to figure out a way to connect with them multiple times without being obnoxious. In this post, we'll explore three tips for creating an email sequence that will get you the results you want.
Editor's Note: This piece is an update of a post written in 2016 by Kendyl Young. You can find the original post, filled with best-practices on how a real estate CRM can improve your business, here.
Many agents and brokers continue to try to run their real estate business without a client relationship management (CRM) tool or database to manage their contacts and relationships.
Outlook, Excel, a spreadsheet, a Word document, and even paper notepads are not CRM systems. And although I am a big fan of sticky notes, they still aren't going to cut it when it comes to managing your leads and prospects. You need a legitimate database that’s there to manage your contacts and improve your relationships when you're out and about. Let’s look at five reasons why a real estate CRM is needed for your business.