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Jon Yourkin

Recent Posts

An Imperfect Understanding of Where Real Estate Relationships Come From

Posted by Jon Yourkin on Sep 15, 2018 10:33:00 AM

One of my all-time favorite movies is Moneyball, adapted from Michael Lewis’s book Moneyball: The Art of Winning an Unfair Game. In the first pivotal scene of the movie, Peter Brand explains to Billy Beane, the Oakland A's general manager, that the current methods of building a winning baseball team might be backwards.

“People who run ball clubs, they think in terms of buying players. Your goal shouldn’t be to buy players, your goal should be to buy wins. And in order to buy wins, you need to buy runs.”

Brand goes on to say that, when he looks at the way teams are currently managed, he sees “an imperfect understanding of where runs come from.”  

Moneyball tells the story of how Beane built a winning team without paying outrageous salaries for the so-called top players. The same thinking can be applied to your real estate business: Your goal shouldn't be to buy leads; in order to win clients, you need relationships.

But the problem many agents face is an imperfect understanding of where relationships—authentic, meaningful relationships—come from.

The truth is, they can't be bought. Relationships must be nurtured over time.

In this post, I’ll pull back the curtain a bit and share a few strategies we use to build strong relationships with our customers here at Realvolve.

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4th of July Marketing Ideas for Real Estate Agents

Posted by Jon Yourkin on Jun 26, 2018 10:49:00 AM

BOOM! POP! BANG! CRACKLE! Before you know it, the 4th of July is just a week away. Do you have a marketing plan ready to take advantage of this summer holiday? 

As a real estate agent, it’s important to be on everyone’s radar at this time of celebration and community. Here are a couple of quick and simple ideas to make your Independence Day marketing remarkable.

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Calculating Conversion Rates for Real Estate Leads

Posted by Jon Yourkin on May 25, 2018 3:32:58 PM

Last year I had a blast during my webinar discussing how to optimize the real estate funnel from top to bottom. During my webinar, I received a lot of questions about calculating conversion rates for real estate leads. And one of the biggest issues I hear each day after talking with Realtors is that they have no idea what the conversion rate is with their marketing efforts or marketing channels.

If this is you, don’t worry. I can walk you through the calculations I use every day when I analyze our marketing efforts here at Realvolve!

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How A Blog Can Help With Real Estate Lead Generation

Posted by Jon Yourkin on Mar 24, 2018 9:32:01 AM

Real estate lead generation can be tricky, costly, competitive, and sometimes confusing. If you want a less expensive alternative that is still highly effective and helps you stand out from the crowd, then you need to start a blog…like, now!

It’s no secret that over 88% of homebuyers look online for information during their home search. And as a result, digital content marketing has become a new opportunity for real estate agents to find new leads. This type of marketing channel is relatively inexpensive, highly effective, and less competitive than other channels like online paid advertising.

Within 6 months of starting a focused blogging effort, you'll be able to outshine other agents in your local area. Anyone who is searching for home-buying information in your area is going to find you!

Continue reading to learn about 4 reasons why blogging is a smart strategy for real estate lead generation.

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8 Tips for Real Estate Agents To Use When Working From Home

Posted by Jon Yourkin on Feb 20, 2018 9:36:16 AM

Working from home as a real estate agent comes with many advantages—and even more distractions. Sure, you can get the laundry done, prepare dinner, maybe even wash the car...what's left to do? Oh, yeah. Some "real" work.

Here are eight tips that will help you stay focused and successful from your home office—whether that's an entire room or just a chair, with a cup of tea or coffee in front of you, and your favorite furry friend in your lap.

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Real Estate Email Marketing Tips: Subject Line Length

Posted by Jon Yourkin on Feb 14, 2018 11:19:29 AM

Alright real estate agents, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of your real estate email marketing.

As I’ve mentioned before, we are very fortunate to have thousands of email subscribers, which gives us the opportunity to test, track, and analyze a lot of different elements to determine what makes a solid email marketing campaign.

Recently, I was asked a great question: How can something (like an email subject line) possibly be short, compelling, funny, and eye-catching all at the same time? I know. It doesn’t make much sense.

As I asked some of our customers about the best subject lines they’re using in Realvolve, I got even more pressing questions:

  • Are shorter subject lines better?
  • How many words should I have in my subject line to get more opens?
  • Does subject line length even matter?

I find that the answers to those questions live in the data and tracking tools you’re using to determine what’s working and what’s not.

In this post, I’ll walk you through how I collected and analyzed data to determine the ideal word count for writing subject lines that will earn you more opens and better engagement (clicks).

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How to Personalize Your Real Estate Marketing Communications

Posted by Jon Yourkin on Feb 8, 2018 7:05:27 AM

The power of personalization is no secret to real estate agents today. Today's home sellers and buyers have come to expect—if not demand—commmunication from agents that is anticipated, relevant, and timely.

Unfortunately, message personalization often only goes as far as putting a client's name in the email subject line or adjusting the send time to the recipient's location. But this is only the tip of the iceberg.

True personalization is about so much more. It's about understanding the behavior of your leads, clients, and past clients, and then tailoring your messaging around that behavior. In this blog post, we'll offer our best advice for getting personalized messaging right as a real estate agent.

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10 Real Estate Lead Conversion Emails You'll Want to Send in 2018

Posted by Jon Yourkin on Dec 31, 2017 2:30:00 PM

You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital.

It's no secret that 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents.

Millennials will be the largest group of homebuyers (at 34% and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent.

These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are.

So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns.

To help you get a jump start on 2018, here are 10 real estate email templates (laid out in our real estate CRM) that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click through rates!) 

Update: We've created an ebook, get it now!

GET THE EBOOK

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5 Steps To Building Your 2018 Real Estate Marketing Budget

Posted by Jon Yourkin on Dec 5, 2017 9:29:40 AM

It's that time of year again—the time when real estate agents should be figuring out how much marketing it's going to take to meet or beat their goals in the coming year.

Here at Realvolve, we’ve started outlining our goals and initiatives for next year, so I thought I would share some insight on how you can build your real estate marketing budget for 2018. We realize most of you might not have a marketing team behind you, but these 5 quick steps can really help simplify your budgeting process.

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Realvolve ranked among Comparably's Best CEOs of 2017

Posted by Jon Yourkin on Nov 29, 2017 7:00:00 AM

Realvolve, a leading Real Estate CRM platform, has been named in Comparably’s annual list of Best CEOs for 2017.

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