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Jon Yourkin

Recent Posts

8 Tips for Real Estate Agents To Use When Working From Home

Posted by Jon Yourkin on Feb 20, 2018 9:36:16 AM

Working from home as a real estate agent comes with many advantages—and even more distractions. Sure, you can get the laundry done, prepare dinner, maybe even wash the car...what's left to do? Oh, yeah. Some "real" work.

Here are eight tips that will help you stay focused and successful from your home office—whether that's an entire room or just a chair, with a cup of tea or coffee in front of you, and your favorite furry friend in your lap.

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Real Estate Email Marketing Tips: Subject Line Length

Posted by Jon Yourkin on Feb 14, 2018 11:19:29 AM

Alright real estate agents, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of your real estate email marketing.

As I’ve mentioned before, we are very fortunate to have thousands of email subscribers, which gives us the opportunity to test, track, and analyze a lot of different elements to determine what makes a solid email marketing campaign.

Recently, I was asked a great question: How can something (like an email subject line) possibly be short, compelling, funny, and eye-catching all at the same time? I know. It doesn’t make much sense.

As I asked some of our customers about the best subject lines they’re using in Realvolve, I got even more pressing questions:

  • Are shorter subject lines better?
  • How many words should I have in my subject line to get more opens?
  • Does subject line length even matter?

I find that the answers to those questions live in the data and tracking tools you’re using to determine what’s working and what’s not.

In this post, I’ll walk you through how I collected and analyzed data to determine the ideal word count for writing subject lines that will earn you more opens and better engagement (clicks).

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How to Personalize Your Real Estate Marketing Communications

Posted by Jon Yourkin on Feb 8, 2018 7:05:27 AM

The power of personalization is no secret to real estate agents today. Today's home sellers and buyers have come to expect—if not demand—commmunication from agents that is anticipated, relevant, and timely.

Unfortunately, message personalization often only goes as far as putting a client's name in the email subject line or adjusting the send time to the recipient's location. But this is only the tip of the iceberg.

True personalization is about so much more. It's about understanding the behavior of your leads, clients, and past clients, and then tailoring your messaging around that behavior. In this blog post, we'll offer our best advice for getting personalized messaging right as a real estate agent.

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10 Real Estate Lead Conversion Emails You'll Want to Send In 2018

Posted by Jon Yourkin on Dec 31, 2017 2:30:00 PM

You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital.

It's no secret that 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents.

Millennials will be the largest group of homebuyers (at 34% and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent.

These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are.

So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns.

To help you get a jump start on 2018, here are 10 real estate email templates (laid out in our real estate CRM) that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click through rates!) 

Update: We've created an ebook, get it now!

GET THE EBOOK

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5 Steps To Building Your 2018 Real Estate Marketing Budget

Posted by Jon Yourkin on Dec 5, 2017 9:29:40 AM

It's that time of year again—the time when real estate agents should be figuring out how much marketing it's going to take to meet or beat their goals in the coming year.

Here at Realvolve, we’ve started outlining our goals and initiatives for next year, so I thought I would share some insight on how you can build your real estate marketing budget for 2018. We realize most of you might not have a marketing team behind you, but these 5 quick steps can really help simplify your budgeting process.

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Realvolve ranked among Comparably's Best CEOs of 2017

Posted by Jon Yourkin on Nov 29, 2017 7:00:00 AM

Realvolve, a leading Real Estate CRM platform, has been named in Comparably’s annual list of Best CEOs for 2017.

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5 of the Best Out-of-Office Messages for Real Estate Agents

Posted by Jon Yourkin on Nov 21, 2017 11:17:47 AM

Here at Realvolve, we send a lot of emails. And I always get excited during the holiday season because this is when I start to see a lot of great (and not so great) out-of-office messages from real estate agents.

If you're a 24/7 agent, you don't have a lot of time to get creative. But if you plan ahead, you can craft some awesome messages that will leave a lasting impression on your contacts.

I have a lot of out-of-office messages in my vault, and I'd like share a few of my favorites with you. Some are my personal go-to messages, some were designed for colleagues, and some I simply created in a pinch. Check out these 5 emails, and use these ideas to create your own out-of-office messages for your next vacation!

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10 Reasons Why Your Clients Should List During The Holidays [FREE TEMPLATE]

Posted by Jon Yourkin on Nov 10, 2017 10:54:33 AM

To many of your clients, selling a home during the holidays can be a stressful, painful, or even downright unproductive experience. They have some valid concerns:

"Our phone will ring all through Thanksgiving dinner!"

"We won't able to decorate the house like we usually do!"

"Earlier, you said the best time to list is during the spring and summer, when almost ALL home sales happen!"

However, while many of these pushbacks were true in years past, the way real estate is conducted and the way people buy homes has shifted dramatically in recent years.

To help you overcome these objections, we've put together a list of reasons why it's actually a great idea to list a home during the holidays! We also created a great marketing template you can use in your real estate CRM to share with your clients. You can copy and paste the text OR download the graphic.

There are a few ways you can use this:

  • Create an email campaign
  • Share it on Facebook
  • Publish it on your blog or as an article on LinkedIn

DOWNLOAD THE TEMPLATE NOW

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What To Do When Your Potential Client Doesn't Show Up For a Meeting [Free Scripts]

Posted by Jon Yourkin on Oct 25, 2017 7:15:55 AM

I observe this every day here at Realvolve.

One of our salespeople will call a prospect at the scheduled time of their meeting and the line rings and rings and rings. No answer. They send a short follow-up email to set up another call. Still nothing. Crickets...

They’ve made good on a promise to connect with the prospect, but they’re being met with radio silence. Can you relate? It’s a pain, isn’t it?

So, as a real estate agent, what should you do when the listing or transaction rests on the prospect’s responsiveness?

Should you panic? Should you give up? No way!

Here’s a behind-the-scenes look at how we effectively nudge our no-show prospects/clients—without feeling like our entire sales & marketing team is shouting into a black hole.

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Introducing The Realvolve Top 10

Posted by Jon Yourkin on Oct 20, 2017 11:57:34 AM

Want to stay up-to-date with the latest in real estate marketing…but don’t have time to hunt down articles?

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