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Dave Crumby

Dave is the founder and CEO of Realvolve, a state-of-the-art customer relationship management (CRM) platform built expressly for real estate agents. Dave began his real estate career as an agent in 1996. Dave authored in 2013 the book titled 'REAL: A Path to Passion, Purpose and Profits in Real Estate’ that has since become a best seller. The book features Dave's experience and the wisdom of other successful real estate leaders, such as the CEOs of Zillow, Trulia, Better Homes and Gardens, and many others.

Recent Posts

Vanessa Bergmark's Ingredients For Success In Real Estate

Posted by Dave Crumby on Jul 6, 2018 10:30:00 AM

The following is a chapter from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Vanessa Bergmark, partner at Red Oak Realty.

Picture this: It’s 2001. The place is the [San Francisco] Bay Area. The economy is booming, dotcoms occupy every nook and cranny, and the only thing inflating faster than the Internet bubble is the price of homes. From Berkeley to Saratoga, demand far exceeds supply. It’s a seller’s market. Multiple bids, outright bidding wars, and overbids are commonplace. For even the most stalwart buyer, house hunting is exasperating. But I loved it.

"If a client feels cared for, she’ll be far more likely to refer you to others."

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5 Tips for Building Relationships With Millennial Homebuyers

Posted by Dave Crumby on Apr 23, 2018 1:15:00 PM

Today, the Millennial generation is the largest group of people in the country, with a population of 75.4 million. These are adults in the approximate age range of 19-35 years old (born in the ‘80s and early ‘90s). This puts them right in the sweet spot of being the newest generation of homebuyers (and sellers) for your real estate CRM database.

Studies show that each generation can be defined by unique characteristics. While it’s important to remember that generalizations aren’t always accurate—and that there are always exceptions to the rules—understanding these characteristics can provide some valuable insight.

This blog post will examine 5 tips for developing meaningful, lasting relationships with the 18- to 35-year-old crowd. Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg.

Even though Millennial buyers might be carrying some level of debt entering the market, most of them still see buying a home as a way to grow their nest egg. 

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The Value of Listening: Advice From One Real Estate Agent to Another

Posted by Dave Crumby on Apr 18, 2018 1:15:00 PM

A typical real estate agent spends 80-90% of their precious time chasing online leads, conducting marketing, networking, pushing services, and sending mass-canned emails. Perhaps agents should be listening? 

The following is an excerpt from the book REAL: A Path to Passion, Purpose and Profits in Real Estate to help agents understand the value of listening:

“A wise old owl lived in an oak,
The more he saw the less he spoke.
The less he spoke the more he heard.
Why can’t we all be like that wise old bird?”
– unknown

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The "Blink Moment": How To Connect With People As A Real Estate Agent

Posted by Dave Crumby on Mar 14, 2018 11:40:00 AM

We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences "blink moments."

The “blink moment” I'm most interested in has to do with relationships. Particularly, that moment when you realize the person in front of you is someone worth hanging on to.

When I was in 6th grade, I traveled on a school-sponsored chess tournament. During a match, I heard a kid start laughing a couple tables behind me (he was laughing because he'd lost his match so quickly). I turned around, made eye contact, and we ended up hanging out when the tournament was over... we've been best friends ever since. That kid’s name was Billy. Today, he's a Colonel in the Air Force but to me, he's just that laughing kid.

Think back to when you first met your best friend, or your significant other. Now recall the moment you “clicked.” Remember how that felt? You realized how totally comfortable you were talking to them. They were really listening to what you were saying, and you were doing the same. It felt genuine. You were able to be your real, true self, and they were, too. And when you parted ways, you were both left wanting more.

There are lessons here that can be applied to your real estate business and the way you build relationships. By examining these types of meetings—these interactions that resulted in mutual attraction—we can better understand how to make more immediate, genuine connections with our leads and the people we meet in passing.

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Real Estate CRM: The Most Important Software for Agents

Posted by Dave Crumby on Mar 13, 2018 2:45:00 PM

We need to deepen the thinking on what a real estate CRM is and why it's is the most important software for real estate agents... It's important to our growth and and our lives.

Realvolve is a CRM. But that acronym can draw forth some misunderstanding. The last thing our industry needs is another address book, method to send mass email, or a task list. A good (and true) CRM has been elusive in Real Estate.

What I mean by ‘good’ is something that solves what is the biggest problem in our industry - the infrastructure for agents to build a strong and sustainable business. This goes beyond just thoughtful design and features, but a deep understanding of how (and more importantly, WHY) real estate agents work.

14-DAY FREE TRIAL

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Magic happens when you discover your life's work...

Posted by Dave Crumby on Nov 28, 2017 7:02:00 AM

This Thanksgiving weekend, I was reminded of a note I shared with the Realvolve community two years ago...

SEVEN years ago, to the day, I registered the name 'realvolve' with the idea and intent to build simple (haha) CRM software. Looking back, it took months to come up with that name.

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The Real Estate Agent's Quick & Dirty Guide To PROCESS

Posted by Dave Crumby on Nov 20, 2017 10:37:40 AM

I've said it many times, and here I am saying it again: Relationships are key to real estate success.

But relationships alone won't get you there. There are two cornerstones to real estate success, both of equal importance: relationships...and process.

Process is what turns those relationships into transactions. It's what enables you to convert a prospect to a lead, and a lead to a client. When you have a process to apply to your relationships, your future success becomes more manageable and certain.

We talk about process a lot here on the blog and in our Facebook community. But what do we mean when we say "process?" What does that really look like for a real estate agent? And how do you build it?

All of these questions will be answered—as concisely as possible—in this quick and dirty guide to all things PROCESS.

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The Zen Path To Real Estate Success

Posted by Dave Crumby on Oct 9, 2017 7:44:26 AM

In our productivity-obsessed culture, we're biologically wired to have anxiety over the future. We’re constantly thinking about (and often worrying about) the next task at hand. And we set these astronomical goals for our businesses that force us to focus on more rather than better.

Many real estate agents focus on generating more leads. Allow me to humbly suggest a sustainable alternative:

Be present.

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How To Build A Real Estate Contact Database For Referrals

Posted by Dave Crumby on Oct 2, 2017 11:15:00 AM

Despite all of the wonderful opportunities that lie within your hands of being a Realtor®, we sure do have a tough business when it comes to building a real estate contact database.

A traditional long tail* business rules don’t easily apply to us—we sell someone a house, and then wait seven years until they're ready to buy again.

Other than being in a perpetual state of prospecting, marketing, advertising, and otherwise begging for business, what can an agent do to escape the missing long tail of the real estate industry? How can you sustain your business?

You need to build a portfolio of people (a.k.a real estate contact database). It's more personalized to call it "People Portfolio".

Here are two simple steps on how to start building your people portfolio!

 

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Best Real Estate CRM Software Features to Consider When Choosing Your Solution.

Posted by Dave Crumby on Sep 26, 2017 10:00:00 AM

When shopping for the best real estate CRM software platform, consider the following:

The most important question to ask yourself is - do I want to have a sales career for 30 years or do I want to build a true business?

And the keyword is YOUR business. Even if you work for a big company who provides some form of contact manager, it’s YOUR business - what happens when you change brokerages, does this mean you're starting from scratch? And when you make that paradigm shift there are 3 essential components to a true CRM:

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