By sharing your knowledge, you build credibility and establish yourself as an expert in the minds of your readers. Publishing and following up on a regular basis keeps you top of mind. Plus, there’s always that added bonus—while you’re focusing on providing high value information to your current clients, other people searching the web are finding your content, too.For your blog (and any other content marketing) to be successful, there’s one thing that matters most:
You must provide information that is useful—really, truly useful.
Find below 7 blog post ideas that will help you provide useful information to your real estate clients.
1) Beginner information for first-time homebuyers
Most first-time homebuyers feel overwhelmed in the beginning of the process. They’ll be extremely appreciative of any educational content you provide to them, and there’s a good chance they’ll decide to work with you. Here are some ideas to get you started:
- The Step-By-Step Guide To Buying A House
- 10 Questions First-Time Homebuyers Should Ask Their Real Estate Agent
- What Is Escrow?
- The Beginner’s Guide To Choosing A Real Estate Agen
2) “How To” and DIY tutorials for sellers
There’s a lot to do before selling a home—applying a fresh coat of paint, cleaning the carpets, updating fixtures, packing, and so on. Share tutorials and Do-It-Yourself-style posts to help them get these tasks done. Some examples:
- How To Boost Curb Appeal for $100 or Less
- DIY Pet-Safe Carpet Cleaning Solution
- 5 Steps To Perfectly Painted Walls
The agency Maximum Exposure Real Estate published a great blog post on Things To Repair Before Selling A House.
3) Advice on Financing
Even though it’s not the agent’s job to assist in financing, going the extra mile to help your clients navigate this process is a great way to strengthen your relationship. Write blog posts that will educate them on the process and get them pointed in the right direction:
- The Beginner’s Guide To Mortgages
- Calculate Your Homebuying Budget: How Much Home Can You Afford?
- How To Choose The Right Mortgage Lender For You
- How To Get Approved For A Mortgage
4) Checklists, Worksheets, and Other Tools
A checklist or worksheet—one that readers can print out and use—is the epitome of useful content. Check out the examples below, then create your own tool for your clients to use!
- Worksheet: Define Your Dream Home (REALTOR Mag)
- Trulia’s Homebuying Checklist (Trulia)
- Checklist for Home Sellers (ReMax)
- The Ultimate Staging Guide Checklist (HGTV.com)
5) Local Lifestyle
Whether your clients are moving across town or from out-of-state, providing fun and interesting blog posts on the local scene is another great way to nurture your relationships. Here are some ideas:
- 5 Locally-Owned Coffee Shops In [YOUR CITY] To Visit This Fall
- Living Frugally In [YOUR CITY]: 7 Fun & Free Family Activities
- 10 Reasons Why [YOUR STATE] Is the Best Place To Live
- 7 Reasons To Move To [NEIGHBORHOOD]
6) Home Living
There’s a long stretch in between transactions with a single client, but that doesn’t mean you have to lose touch! Reach out to them every once in a while with blog posts on topics about living in (and loving) the home that you helped them buy. Topics could include:
- Decorating and interior design
- DIY projects
- Gardening & Lawn Care
- Living with pets
- Home safety
- Upgrades and renovations
7) Answers To Common Questions
Listening is key to building relationships. When you’re talking with your clients and prospects, make note of any questions they ask. A lot of them will likely ask very similar questions, and these are the perfect topics to blog about.
Real estate agent Kyle Hiscock answers many common questions on his blog, including How Long Does It Take To Sell A Home?
A few final words of advice on blogging
Before I go, I want to share a few nuggets of wisdom on how to be successful with blogging.
- First, always write for your niche - your specific audience of clients and prospects.
- Provide information that is useful - that helps them with the home buying/selling process, that answers their questions, and that helps them enjoy their life as a homeowner.
- Be strategic with your blog title. Titles that begin with “How To” and numbered lists (“5 Ways…”) immediately signal to readers that this blog post is going to provide something of value.
- Aim for about 500 words, and avoid going over 800.
- Promote your content through email and social media.
- But don’t be annoying! Make it easy for your readers to adjust how frequently they receive your blog posts. Don’t send them a blog every day—at most, email them only once a week. Additionally, consider where they are in their buying/selling process, and only send them blog posts that are relevant to them at that stage.
- Make sure you are following up with your fan base, current clients, or future relationships. This process can be simplified with a real estate CRM that has automated workflows.
What topics have been successful for you? Leave us a comment and let us know!