BOOM! POP! BANG! CRACKLE! Before you know it, the Fourth of July is just a week away. Do you have a marketing plan ready to take advantage of this summer holiday?
As a real estate agent, it’s important to be on everyone’s radar at this time of celebration and community. Here are a couple of quick and simple ideas to make your Independence Day marketing remarkable.
Don’t underestimate eNewsletters
This may seem like a no-brainer, but some agents actually forgo sending out newsletters during months around key holidays. However, an “eNewsletter” in the form of an email or landing page on your website might keep you front and center with your database during the holiday.
Given that it’s a time to celebrate and spend time with family and friends, why not include some tips on how to host a great barbecue? Or pool and fireworks safety?Make it personal, relevant, and human! You can then sprinkle in your homes you have listed, housing market info, or neighborhood news.
Another great thing to add is a recipe for a Fourth of July drink, appetizer, or dessert. (Here’s one of my favorite drinks I make every Fourth of July: BASIL LEMONADE.)
For the design of your enewsletter, make sure you use a themed template or imagery and colors to match the holiday. Red, white, and blue—as well as photos of flags on houses—is a great start.
With a solid enewsletter, your reach could be more impactful. In fact, a uniquely placed call to action to check out open houses you are holding during the holiday might draw a few people who are in town for the Fourth!
Throw a barbeque or a fireworks viewing party
A great way to draw even more people to your open house is to hold an event like a barbeque or a fireworks viewing party with appetizers or drinks. This will not only bring some hungry guests your way, but will also show off some of the property's outdoor and indoor amenities. (If there's a swimming pool, you could even throw a pool party. Just make sure you have folks watching the little ones!)
Invite your leads and client list in advance. In the eNewsletter, ask them to RSVP by a few days before the open house (this will allow you to prepare the right amount of food and drinks), and let them know that, in addition to answering questions about the property, you will be serving special treats!
Be sure to have plenty of food for those who RSVP. Decorate with flags and Fourth of July-themed plates and napkins.
As for any open house, make sure you have a checklist (or workflow) handy so you don’t forget a thing. This will be a little different from your regular open house checklists, so you'll need to include things like utensils, plates, a variety of drinks, napkins, trash bags and cleaning supplies.
Remember, these events are a great way to do something special for your clients. You may even want to take it one step further and invite your clients to bring someone who is looking to buy or sell a home. The environment will be relaxed enough for you to have a casual chat with these leads, but they'll also have the opportunity to get to know you on a professional level.
These tips can be replicated for any holiday…just change the theme!
What are your plans for the 4th? What tips do you have to share?